Translated by Shinji Takaramura
Häagen-Dazs Mitsu Imo: Welcome Fall With Flavorful Sweet Potato Ice Cream
Written by MATCHA-PR
Mitsu Imo, a new limited-edition flavor from Häagen-Dazs, goes on sale on September 1, 2020. Made using Beni Haruka, a type of sweet potato with high sugar content, Mitsu Imo lets you enjoy the rich taste of a baked sweet potato, a widely loved fall flavor in Japan.
Mitsu Imo: Welcome Fall with a Traditional Japanese Flavor
September is the first fall month in Japan. Häagen-Dazs Japan, which delights its customers with new flavors every season, releases Mitsu Imo, a limited-edition mini cup, on September 1, 2020.
Mitsu-imo is originally a sweet potato with a high water and sugar content and has a honey-like taste when baked. Along with chestnut and pumpkin, this type of sweet potato is a staple ingredient used in Japanese fall confections.
The new mini cup Mitsu Imo recreates the truly Japanese flavor of sweet potatoes.
Full of Sweet, Delicious Syrup! The Features of Mitsu Imo
The Mitsu Imo ice cream is made using a type of sweet potato called Beni Haruka. When heated, Beni Haruka turns soft and moist that is why it is often cooked into yaki-imo (baked sweet potato). It is also often used in traditional Japanese confectionery.
Syrup and bits of Beni Haruka potato are blended into the sweet potato-flavored ice cream. The thick syrup mixed with sweet potato should be a delight for all, regardless of age.
This ice cream is reminiscent of the flavor and texture of a baked sweet potato. So what is it really like?
The Ideal Pairing of Sweet Potato and Ice Cream
Yaki-imo baked potatoes are sold at festivals and food stalls in Japan. We asked Miho one of MATCHA's editors, to sample this ice cream and tell us her thoughts. She was kind enough to dress in a fall-themed kimono.
"The syrup is very rich, filling the ice cream with a sweet fragrance. As you eat, you also get to feel the texture of Beni Haruka and it's very delicious! It's like eating sweet potato and ice cream at the same time," she responded joyfully.
When asked about the beverage that would go well with Mitsu Imo, miho mentioned strongly-flavored black tea.
"I think that black tea would bring out the best of the sweet Mitsu Imo. I might not be able to stop eating!"
She also added that this ice cream would taste great during a picnic in fine weather. "I'd like to taste it with tea, as an afternoon snack while feeling the autumn breeze."
The new limited-edition Häagen-Dazs Mitsu Imo is the ideal pairing of baked sweet potato and rich ice cream. Mitsu Imo can be purchased at Japanese supermarkets, convenience stores, and department stores from September 1, 2020.
Sponsored by Häagen-Dazs Japan, Incorporated.