Translated by Andrew J Tinkler
Over 30 Different Kinds of Sake! An All-You-Can-Drink Event In Asakusa
This article is a report of the sake tasting event held by KURAND and MATCHA in Asakusa in October 2015. Sake brewers from around the country gathered on the streets of Asakusa to hold this all-you-can-drink Japanese sake-tasting event.
Written by Keisuke Yamada
In recent years Japanese sake has become more and more popular, even overseas. In France, America and even Australia, establishments specializing in sake have been increasing. The fact that people from all over the world have taken interest in Japan’s very own unique kind of alcohol is an honor for all Japanese people.
Japanese sake was said to be first brewed in Japan using rice crops during the Yayoi Era (5th to 10th century B.C.). There are records of that time about how sake was actually made; stating that already chewed rice was put into containers for fermentation. Even now it is hard to believe that the adhesion of saliva to the rice mixed with yeast in the air could result in such a product.
In recent years and in many different parts of the country, people are working very hard to make use of harvested rice and are striving to make the best possible sake, loved by not only Japanese people, but by people all over the world.
Brewers from all over the country will gather in Asakusa on Saturday, October 3rd, 2015 for an all-you-can-drink sake tasting event, where you can try over 30 different brands of sake.
Bar-hopping While Walking the Streets of Asakusa
Brewers from all over the country have awaited the opportunity to set up their own stalls in Asakusa for this event. In other words, in order to drink the sake you want from the brewery you want, you’ll have to go around to where they are set up waiting for you. Now that’s quite a unique, healthy event, is it not?
On your way to each brewery, you can enjoy the atmosphere of Asakusa as well as experience some of the finer Asakusa cuisines. And while walking and eating, you can get your fill of all Asakusa has to offer as well as all the delicious sake you can drink.
Enjoy Seasonal Sake - Hiyaoroshi
Although this sake is usually limited to the beginning of spring, if the temperature outside after the summer is over and the temperature inside the storehouses are roughly the same, the sake can mature under the right conditions which makes for a nice, mild flavor. And that mellow, fully developed flavor that you can enjoy is called Hiyaoroshi, the seasonal sake that’s a perfect match for all the wonderful foods of autumn.
10 Breweries from all over Japan Gather in Asakusa!
You’ll have the rare chance to speak face to face with the brewers so whether you’re a novice to the sake game or a connoisseur looking for more detailed knowledge, you’ll be able to learn more about Japanese sake. And more importantly, you’ll be able to experience the true taste of sake along with its creator.
All This Happening Right in Japan’s Leading Tourist Destination!
This event is for you to enjoy Asakusa cuisine and Japanese sake from all over the country while walking around the city taking in all the traditional sights, like Sensoji’s Kaminarimon Gate. Asakusa is known for always being bustling with tourists from around the globe.
By taking part in Asakusa’s Japanese sake event, you’ll be able to communicate with a wide range of people from all over the world who’ve come to experience the wonder that is Japan.
Shibuya’s Event – Also a Great Success
This Japanese sake event also used to be held in Shibuya.
In May, 2015, thousands of people gathered in Shibuya’s Miyashita Park for the SHIBUYA SAKE FESTIVAL, where they drank and enjoyed themselves throughout the day.
This time, the venue was changed to Asakusa so that people could sightsee while at the same time enjoy Japanese sake. Talk about an event that kills two birds with one stone!
KURAND ASAKUSA SAKE FESTIVAL 2015
Date: Saturday, October 3rd, 2015
Time: 12:00-15:00 *Reception and the event both start at 12:00.
Venue: Around the city of Asakusa
Reception Location: KURAND SAKE MARKET, Asakusa Store (Tokyo, Taito, Asakusa 1-43-10 Lex Asakusa B1)
Price: Advance tickets are 3,000 yen (limited to the first 300 people) / Tickets on the day of the event are 3,500 yen. (Includes all-you-can-drink sake. Food is separate.)
Participating Breweries: Kitaoka Main Store (Nara)/Kanbai Brewing Co. (Saitama)/Ishikawa Brewing Co. (Tokyo)/Takarayama Brewing Co. (Niigata)/Umeda Brewery (Hiroshima)/Inata Main Store (Tottori)/Kikunotsukasa Brewing Co. (Iwate)/Shuho Brewing Co. (Yamagata)/Tsuchida Brewing Co. (Gunma)/Mikunihare Brewing Co. (Toyama)
Participating Restaurants: KURAND SAKE MARKET in Asakusa / Asakusa Oto / Asakusa CAFÉ&BAR Rio / CafeRest’CuznHomeGRound / Kaisenshunsaiyama / MATCHA / Omote no Kura / Kaname Kitchen
*KURAND SAKE MARKET in Asakusa and MATCHA only serve alcohol. They do not serve food. Even so, you’ll be allowed to bring in food from other establishments.
Schedule on the Day: Reception starts at the same time as the event. Handouts (tasting cup, access pass, map, flyers, etc.) are to be picked up and then you are free to walk around while enjoying your fill of food and drink. Sake will finish being served and the event will end at 3:00 PM.
Event Website: Click Here
Ticket Website: Click Here
Sponsored by: KURAND
Co-sponsored by: MATCHA
Managed by: Liquor Innovation Corporation