Translated by Satomi Ohba
【TOKYO EAST】NIPO-CAJI：Nippori Area Fashion?
Written by IshizawaYoshinori
NIPO-CAJI: Fashion Different from Urahara-kei Style
Have you ever heard of the word “Nipo-caji(ニポカジ)”? It is the Japanese abbreviation for Nippori-casual.
In the 2000’s, a fashion style called “Ura-Harajuku(裏原宿/referring to the back alleys of Harajuku, where many shops sold clothes of a certain type of style)” was established. As a counter-style, textile town Nippori(日暮里) was picked up by the media. My general impression is that the shops handle rather cheap and cute no-brand clothing, making a likewise trend.
This sign is what I mean: POP GIRL
Very low price. I guess that the target is aimed on various types of "young women". You can find baby clothes for young moms as well.
Industry to Shopping Arcade
This NIPO-CAJI was born and nourished in this “Nippori textile town(にっぽり繊維街)”.
This area used to be a wholesale district for fashion materials. There are still many fashion related shops.
For example, this shop sells only leather materials.
This shop sells just buttons.
Another shop handles only cloth material.
This is Nippori textile town. It still stands strong as a wholesale district, but many of the customers are normal people. Some of them come for material to make their own clothes.
NIPO CAJI of [TOKYO EAST] will probably never hit the main stream, but you can enjoy it all the more along with the atmosphere.
Nippori textile town
Address: 3~6 Higashi Nippori, Arakawa-ku Tokyo 1160014
Access: 5 minute walk from JR Yamanote line Nippori station
Official HP: http://nippori-senigai.com/
Nippori textile town map: http://www.netlaputa.ne.jp/~nippori/map/map.html