Translated by GonzalezLaura
Top 7 Souvenir Shopping Spots In Omotesando And Harajuku!
Written by Ai Yoneda
When you say Harajuku, many may think of artists like Kyari Pamyu Pamyu, or Japanese pop music. In this article, we'll introduce Kiddyland, Daiso, Takeshita-dori, and other hot Harujuku shopping spots.
Harajuku, where a large part of Japan's pop culture originates is the sanctum for anything fashion-related. Represented by Kyari Pyamu Pyamu, visual kei, J-rock, lolitas and gothic lolitas alike, Harajuku is an individualistic, vibrant fashion playland. On the other hand, we have Omotesando, a long road that runs from Meiji Jingu up until Omotesando Subway station, which has high-end brand shops lining both sides of the street.
In both Harajuku and Omotesando, there are plenty of shops which house the latest fashion trends, the hottest sweets shops, and a lot more spots that you can only enjoy in that area. This time around we'll be introducing several stores where you can find great souvenirs.
1. Laforet Harajuku
If you're talking about the one store that represents all of Harajuku, and is the main producer of Harajuku fashion, then you're talking about Laforet Harajuku. This building features "skip floor" construction inside (which means that floors go from B1.5 to B1 to B0.5 etc), in a zig-zag pattern all the way up to the top. The floors start at the 1.5 basement floor, and go up all the way to the 6th floor, making for a total of 13 floors.
From the 1st basement floor to the 5th floor, you can find apparel, accessory, and shoe shops, as well as general variety goods stores, and more. The lowest floor houses a concentration of lolita and gothic lolita shops, so you should probably head there if that's what you're looking for, while the 6th floor is the Laforet Harajuku Museum, an event space.