Translated by Richard Perkins
Alice In Magical Land - A Restaurant From The World Of Fairy Tales!
We’d like to introduce you to ‘Alice in Magical Land’, a popular cafe and restaurant that’s a one minute walk from Shinjuku Station. Here you can stray into the world from Alice’s Adventures in Wonderland.
Written by Koshizuka Misato
In Japan, there are a number of elaborate restaurants that take inspiration from a particular theme. Among these themed restaurants, one of the most popular is just a one minute walk from Shinjuku Station. That restaurant is Alice in Magical Land.
The motif of this restaurant comes from "Alice’s Adventures in Wonderland", the classic story of a young girl who follows a white rabbit down a rabbit hole and into a world of fairy tales. In this story, there’s the fluffy dress wearing Alice, a white rabbit that runs, a talkative cat, and soldier-like playing cards that move about on their own. Producing a fairy tale world that’s brought together by unique characters has made it quite a popular story for many generations.
We’d like to introduce you to Alice in Magical Land, a restaurant where you’ll feel as if you’ve stumbled into the world from Alice’s Adventures in Wonderland.
A Fairy Tale Filled Atmosphere - Alice in Magical Land
The Alice in Magical Land restaurant is located inside of the HALC shopping center at the west exit of Shinjuku Station. Here, the entire restaurant is furnished to give its visitors the impression of being in the world from Alice’s Adventures in Wonderland.
When you enter this restaurant, you’re first greeted by a number of large picture books. It's as if you've wandered right into Wonderland. You’ll actually start to feel under the illusion that you’ve gotten smaller when you stand here.
Pictured above is an area that’s made to look like the hedge maze that Alice was lured into in the land of the playing cards. It seems as if the Cheshire Cat will appear at any moment.
The tables pictured above are made from giant playing cards, and so are the matching lamps. This room, which can hold up to twenty people, will make you feel as though you've just dined in the palace with the Queen of Hearts. You can even use this room as a sort of half private room with just 10 people too. So if you are planning on coming to this restaurant with a large group of people, why not request this room?
Along with this room, there are a number of unique tables and chairs such as ones in the shape of hearts. Which seat will you be escorted to? That too is fun and exciting.
The Food Isn’t Just Delicious! Many Dishes Are Incredibly Cute
Getting to see this world from Alice’s point of view is not the only thing you’ll experience here. Believe it or not, but Alice’s world is also expressed in the food itself.
Pictured above is the 'ragout sauce spaghetti' (1000 yen plus tax) that’s made to look like the Cheshire Cat. The ever popular Cheshire Cat and the perennial favorite ragout (or meat sauce) have come together and, sure enough, this dish is the most popular item on the menu. The only flaw to this dish is that it’s so cute that you might not be able to start eating it.
Here is the 'Cheshire Cat's tail pizza' (950 yen plus tax). Not only is this dish cute, but it’s also rather filling, making it perfect for either lunch or dinner. There are also dishes such as the 'ham and cream cheese chatterbox flower salad’ (850 yen plus tax), the ‘white rabbit pocket watch - salmon and cream cheese dip’ (400 yen plus tax), and the ‘chess board assortment of cheese’ (1100 yen plus tax). Many of the dishes have names that are sure to make you want to order them on impulse!
** The menu changes seasonally.
All of the dishes made at Alice in Magical Land, are brought to the table by staff in Alice-inspired dresses. No matter where you look in the restaurant, you will find yourself thoroughly immersed in Alice's Wonderland, which makes this an idyllic place for adults to indulge and let their childlike wonder roam free.
Here, you’ll feel as if you’ve wandered into the pages of a fantastical picture book. Why not add to your travel memories and plan a visit to this restaurant?
Alice in Magical Land
Address: Tokyo, Shinjuku, Nishi Shinjuku 1-5-1, Shinjuku Nishiguchi HALC B3
Hours: Lunch 11:00-15:00 (last order 14:30); Cafe 14:30-17:00 (last order 15:30); Dinner 17:00-24:00
Closed: Never (follows the HALC schedule)
Credit Cards: VISA, UC, DC, UFJ, Diners, AMEX, JCB, SAISON, MUFG
Menus in Other Languages: One section is in English
Nearest Station: Shinjuku Station (all lines)
Access: 1 minute walk from the JR Shinjuku station central west exit
Price Range: from 1000-4000 yen
Phone Number: 03-3340-2466
Website: Alice in Magical Land (Japanese)