Translated by GonzalezLaura
SOU・SOU In Kyoto - Japanese Clothing For Modern-Day Japan
Written by Anna Namikawa
SOU・SOU is a brand that has garnered worldwide attention for making easy-to-wear Japanese style clothing. In this article we introduce various shops of this brand, that are located in Kyoto.
SOU・SOU is a textile brand from Kyoto that is garnering worldwide popularity for selling Japanese-style clothing that can be easily worn in everyday situations. They actually sell many items which allow you to enjoy traditional Japanese patterns. There are various shops lined up along Kyoto's Shinkyogoku-dori, with each shop housing a different assortment of products. This area is almost like a SOU・SOU theme park; it is as though you're being drawn into the SOU・SOU world.
In this article we introduce each of SOU・SOU's shops, as well as show to those around the world the allure of this brand.
1. SOU・SOU le coq sportif
"SOU・SOU le coq sportif" is the only SOU・SOU brand shop that features Western-style clothing. For those who are not used to Japanese clothing, it might be a good idea to check out the textiles and style of clothes in this store before venturing into other stores.
This shop features daily wear that is easy to move around in, as the items were born out of a collaboration with the cycling wear brand le coq sportif.
You can find tabi (Japanese socks which have a cleft between the big toe and the other toes) and gloves made for cyclists. Such items will make your cycling trips all the more stylish.
With the items from this store, riding your bike will become even more fun.
2. SOU・SOU Warabegi
Warabe means "child" in Japanese. SOU・SOU Warabe is a children's store, just as the name suggests.
There are plenty of cute items here with a distinctive traditional Japanese style.
From this store, we would like to recommend these Chanko-chanko. They are made with traditional soft, comfortable Isetan cotton fabrics, which have been in use for over 250 years.
There are many wonderful products aside from the above mentioned item as well. Please enjoy shopping with your children here.
3. SOU・SOU Koromo
This shop specializes in Japanese style women's clothing. The clothes you can see here maintain distinct, traditional features while also being easy to wear.
For example, here we have a "kimono-style skirt". The overlapped hem of the skirt follows the model of traditional kimonos.
Aside from the above mentioned products, this store also features dresses with kimono-like properties, as well as turtle necks that look like kimono inner wear.
These casual Japanese clothing items are easy to match with Western-style clothes, so you can venture out into new combinations. Keep an eye out for clothing brands coming out of Japan and Kyoto.
In the 2nd floor, you can even get your own kimono made.
Also, to celebrate MOON BAT's 130th anniversary, SOU・SOU collaborated them to create a series of Japan-made umbrellas. You can also find handmade tabi and bags among other items, as part of their collaboration with Kikkabo.
4. SOU・SOU Kei'i
This store handles men's clothing.
During 14th century Japan, people who walked to the beat of their own drum used to be called kabukimono, which meant "the slanted ones". SOU・SOU offers a wide range of items for those who are looking to stand out, just like those unique individuals in the history of Japan.
All year long you can find here clothes that will help you distance yourself from current fashion trends.
This store seems to be quite popular among overseas guests. Even when speaking with foreign visitors, they often say that "This store is really cool, so you should totally check it out!".
Of course, the Japanese clothing items you can find at this store can be used in combination with Western-style clothes as well.
From this store, we would like to recommend the fubi (kimono-like wear). The fubi consists of a top part and a bottom part, and is therefore extremely easy to wear.
The Concept: "The Creation of New Japanese Culture"
Why are SOU・SOU's items so highly rated around the world? After having visited several of the shops, we think we found the answer. Instead of placing an emphasis on a "let's garner worldwide acclaim" attitude, they are rather focused on getting modern day Japanese people to enjoy Japanese clothing. By doing that, people from overseas become naturally enthusiastic about these products as well.
SOU・SOU's concept is "to create new Japanese culture". SOU・SOU's challenge to put a new spin on traditional Japanese culture has just begun. If you're coming to Japan, you should definitely visit SOU・SOU and try some traditional Japanese wear yourself.
SOU・SOU le coq sportif
Address: Kyoto, Kyoto, Nakagyo, Nakano, 565-72, P-91 Bld. 2F
Address: Kyoto, Kyoto, Nakagyo, Nakano 569-6
Address: Kyoto, Kyoto, Nakagyo, Nakano 583-6
Address: Kyoto, Kyoto, Nakagyo, Nakano 569-8
Credit Cards Accepted: Yes
Nearest Station: Hankyu Kawaramachi Station
Access: 3 minute walk from Exit 6
Official Website: SOU・SOU