Translated by Lester Somera
Get Cutting-Edge Items at 3 Top Shops in SHIBUYA 109
The symbol of Shibuya, SHIBUYA109, has an assortment of popular apparel shops aimed at teens and women in their twenties, such as EMODA, dazzlin, and MURUA.
Written by Ai Yoneda
Young people gather in the streets of the Shibuya district, and you will often see tourists taking photos at the Scramble Crossing - the busiest pedestrian crossing in Japan - and along the Center Gai (central shopping street).
One of Shibuya’s symbols is SHIBUYA 109, recognizable by the giant SHIBUYA 109 logo and the advertising which covers the entirety of the cylindrical building. Fondly known as “Maru-kyū” (meaning “zero-nine”), SHIBUYA 109 is a hub for fashion boutiques that target teen girls and women in their twenties, which means that you can catch the latest Japanese trends here.
This time, we will introduce you to three Mark Styler-operated brands with SHIBUYA 109 outlets, which have overwhelming support from young women: EMODA, Dazzlin, and MURUA.
1. EMODA (3F)
EMODA is always integrating new styles, materials and shapes into its products, in keeping with its central theme of “the transmission of fashions and trends.” Partnering different colors, patterns and unusual materials with the world of black and white to create style combinations which are strong, yet feminine, EMODA has a range of refined items which are also practical enough for everyday use.
The interior design is essentially monochrome-themed, in order to create a specific atmosphere.
EMODA’s unique jeggings show off the individuality of the brand, as the tight construction creates a long-legged, gorgeous silhouette for the wearer.
Shoes with their own personalities and edgy designs are arrayed here as well, with heels that are appealingly comfortable despite their height.
2. Dazzlin (4F)
At Dazzlin the style is feminine, while also being casual and trendy underneath. From items featuring cute flower patterns and ribbons to casual denim wear, Dazzlin regularly offers brand-new styles.
The design of the store is based around a white wooden deck theme, and the tables and mirrors are all constructed using the same materials, in order to give the interior a unified feel.
Pair an embroidered floral top with a casual denim skirt and you will find a somewhat relaxed yet well-balanced style.
Items festooned with large ribbons are particularly popular for spring. You will find yourself unconsciously charmed by these cute items.
3. MURUA (5F)
Conceptualized as “feminine fashion,” the cool items gathered at MURUA still retain their ladylike essence. The fashionable combinations, the materials and the detailing all add to this air of femininity.
The style has a feminine feel while also being fashionable and chic.
There are rough and cool items stocked at the shop, like this rider's jacket made of real leather, which is very popular with Asian tourists.
High-heeled shoes level up the fashion factor even further.
Foreign Tourists Can Easily Make Purchases
SHIBUYA 109 introduced the pointer conversation sheet in 2015. This is a tool for customers to communicate with store employees without a shared language, simply by pointing at the sheet. This sheet will help resolve any language-related stress you might have, and is available in English, Korean, Simplified Chinese and Traditional Chinese.
Customers are also eligible for tax exemptions at these three establishments.
SHIBUYA 109 is very popular with travelers, so check out the places we’ve introduced to pick up some fashion items that embody Japan’s latest trends.
Address: Tokyo, Shibuya, Dōgenzaka 2-29-1
Open: 10:00 - 21:00
Fixed holidays: One day a month
Credit cards: All sorts accepted, Unionpay
Nearest Station: Shibuya Station (multiple lines) (渋谷駅)
Access: 5-minute walk from Shibuya Station Hachikō exit
Phone number: 03-3477-5111
Official homepage: SHIBUYA 109