[Held until April 3, 2025] So cute! Unomachi's Hinamatsuri (Girl's Day) Exhibition

• Table of Contents
• What is "Girls' Festival"?
• Hinamatsuri display at Uwa Folk and Historical Museum
• It's also fun to search for "cute" things in the exhibits.
• Who is this person wearing a red kimono?
• There is also a corner where you can take commemorative photos.
• The event will run from February 1, 2025 to April 3, 2025.
• Hinamatsuri display at the Uwa Sentetsu Memorial Museum
• How to get to Uwa Folk and Historical Museum and Uwa Sentetsu Memorial Museum
• Details of the events "Unomachi Doll Festival" at Uwa Folk and Historical Museum and "Uwa Sentetsu Memorial Museum Doll Festival" at Uwa Sentetsu Memorial Museum

What is "Girls' Festival"?

Hinamatsuri is a traditional Japanese event where dolls in the shape of the Emperor and Empress, called Dairibina, are displayed and people pray for the growth of girls. The dates of Hinamatsuri vary depending on the region, but it is usually celebrated around March 3rd to April 3rd. It is also called the Peach Festival.

Hinamatsuri display at Uwa Folk and Historical Museum

The Uwa Folk and Historical Museum will be showcasing around 300 dolls that were used to decorate homes from the 1800s until around 2020. On display are a number of "palace decorations," which were popular mainly in Western Japan but are now rarely seen.

The exhibition is also being posted on the Uwa Folk and Historical Museum official Instagram.

This is a flyer for the seasonal exhibition "Unomachi Doll's Festival" currently being held at the Uwa Folk and Historical Museum.

It's also fun to search for "cute" things in the exhibits.

It's also fun to look at the details of the dolls and accessories, searching for "cute" items and the high level of craftsmanship of the artisans.

Who is this person wearing a red kimono?

This doll wearing a red kimono is a sparrow girl. It depicts the scene from the Japanese folktale "The Sparrow's Inn," where a sparrow girl and a kind old man stand side by side. It is a type of doll called "Kawaribina," and there was a time when dolls modeled after characters from folktales were displayed alongside Hina dolls. It is a rare doll these days.

There is also a corner where you can take commemorative photos.

There is also a corner where you can take commemorative photos with the Hina dolls. Please sit on the red cushion and take a wonderful photo.

The event will run from February 1, 2025 to April 3, 2025.

It is held every year from February 1st to April 3rd.

Admission fees are 700 yen for adults, 420 yen for university and high school students, and free for junior high school students and younger.

If you have a disability certificate, admission is free for you and your companion (up to two people).

Includes admission to Kaimei School and the permanent exhibition at Uwa Folk and Historical Museum.

Hinamatsuri display at the Uwa Sentetsu Memorial Museum

The Uwa Sentetsu Memorial Museum, a 5-minute walk from the Uwa Folk and Historical Museum , also has a free Hina doll exhibition, so please take a look. This is also held every year from February 1st to April 3rd.

How to get to Uwa Folk and Historical Museum and Uwa Sentetsu Memorial Museum

Unomachi, Uwacho, Ehime Prefecture, is located in the western part of Ehime Prefecture, at the upper left of Shikoku.

Access to Uwa Folk and Historical Museum and Uwa Sentetsu Memorial Museum

If you are using a rental car or taxi, it is 50 minutes from Matsuyama IC on the Matsuyama Expressway to Seiyo-Uwa IC, or a 4-minute drive from Seiyo-Uwa IC.

If you take the bus, it takes 1 hour and 25 minutes from Matsuyama Airport to Uwajima Bus Unomachi Office, then it is a 10 minute walk from the office.

If traveling by train, it takes an hour on the express train from JR Matsuyama Station to JR Unomachi Station, and then it is an 8-minute walk from Unomachi Station.

The red circle is Uwa Folk and Historical Museum. The blue circle is Uwa Sentetsu Memorial Museum. The two museums are a 5-minute walk away from each other.

Details of the events "Unomachi Doll Festival" at Uwa Folk and Historical Museum and "Uwa Sentetsu Memorial Museum Doll Festival" at Uwa Sentetsu Memorial Museum

・Dates: Saturday, February 1st to Thursday, April 3rd, 2025

・Opening hours: 9:00-17:00 (entry until 16:30)

・Closed on Mondays (if Monday is a public holiday, the following day will be closed)

Location: Uwa Folk and Historical Museum, 3-106 Uwacho, Seiyo City, Ehime Prefecture Prefecture

Uwa Sentetsu Memorial Museum 4-327 Ehime Prefecture, Seiyo City, Ehime Prefecture

・Nearest station: JR Unomachi Station (approximately 8-10 minutes walk)

・Official website: Uwa Folk and Historical Museum Uwa Folk and Historical Museum | Seiyo Jikan | Seiyo City Tourism and Products Association | Shikoku, Ehime |

Uwa Sentetsu Memorial Museum Uwa Sentetsu Memorial Museum | Seiyo Time | Seiyo City Tourism and Products Association | Shikoku, Ehime |