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Get Character Goods And Toys At KIDDY LAND In Harajuku!

Get Character Goods And Toys At KIDDY LAND In Harajuku!

Translated by UCHACA

Written by UCHACA

Tokyo 2014.08.13 Bookmark

If you're looking for Japanese character goods, look no further than KIDDY LAND Harajuku!

If you love Japanese characters and want to find some adorable and reasonable goods, then visiting the toy paradise that is Harajuku's KIDDY LAND should be top on your list of places to shop in Japan.


In 1946, Koichiro Hashidate opened the "Reading Book Club Hashidate Book Shop" in Tokyo, which was the origin of KIDDYLAND. In 1950, it started to deal in various goods and toys, then expanded into holiday-specific goods and became the bright, colorful shop that is so well-loved today.

Let's go Inside!


The landmark of this shop is the large KIDDY LAND sign board out front - and whenever you enter this shop you are sure to hear multiple languages being spoken by visitors from around the globe.

Seasonal Items and Current Trends


Decorated accordingly to each season, KIDDY LAND not only offers a variety of year-round available items, but seasonal ones too, such as Halloween, Valentines and Christmas-themed items!

Everything undeniably "kawaii" can be found here. Without a doubt both kids and adults will find something amazing here.

Famous Characters


On the upper floors are different areas dedicated to various famous characters in Japan: Studio Ghibli, Doraemon, Ultraman, Kapibara-san, One-Piece, Dragon Ball... the list goes on and on. Not only that, but international characters like Miffy, Peanuts and Disney favorites are sold here too.

KIDDYLAND transformer

You can even find Transformers, Lego and Playmobile sets here.

Hello Kitty

And of course, Japan's representative character...


Hello Kitty! With limited edition goods not available overseas, KIDDY LAND is the only place to find some of these Hello Kitty and Sanrio products.

The goods sold at KIDDY LAND are constantly changing and the number of items grows with each visit. From Japanese anime character items to special, limited items, at KIDDY LAND you can find almost any character that you seek.

And if you can't stay in Tokyo during your visit to Japan, don’t worry! There are other KIDDY LAND locations all across Japan, from Hokkaido to Kagoshima. For the shop nearest to where you will be visiting, please check out their official website listed below.



Address: 6-1-9 Jingu-mae,Shibuya-ku,Tokyo
Hours: 11:00-21:00 (M-F), 10:30-21:00 (Sat, Sun & Holidays)
Other Languages: English, Chinese
Nearest Station: Meiji-Jingūmae Station (明治神宮前駅), Tokyo Metro Chiyoda/Fukutoshin lines
Access: 5 minute walk from exit 4/5 of Meiji-Jingūmae Station

TOKYO Travel Guide

The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting.

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