6 Unique Souvenirs From Japan For Everyone

6 Unique Souvenirs From Japan For Everyone

The best souvenirs are items that represent Japan and that can become a precious keepsake of your trip. We introduce here souvenirs that are both popular among visitors from overseas, and warmly recommended by the locals!

The best souvenirs from your trip to Japan are items that represent the culture of this country and have a specific feel to them that will remind you of your travels. We would like to introduce some souvenirs that are not only popular among visitors from overseas but are also warmly recommended by the locals. We will also mention the places in Tokyo where you can get these items from. If you are ever wondering what to buy in Japan as a souvenir from your trip, check out these items!

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Write Your Secret Message! “ku-ru-ru” - Stylish and Kawaii Memo Pad


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From the official website: kamiterior

Practical in everyday life and decorated with a wonderful design, the "ku-ru-ru" memo pads are popular items. They are 840 yen each, and feature over 30 different designs such as Mt. Fuji, ukiyo-e woodblock prints, Hello Kitty and flower motifs. Many visitors to Japan like to buy them together with an erasable ballpoint pen, the so-called Friction Ball, which is a standard stationery item in Japan.

Petit-Price Onsen Powder - Turn Your Own Bathtub Into An Onsen


As cheap as 100 yen a pack and with a great variety to choose from, onsen powder bags are THE souvenirs that are loved by any generation. The “Chill No More” line introduces bath powder that serves cosmetic purposes as well. This line is extremely popular among Japanese and Asian women who care about their beauty.

”Puchi-pura” means “petit price” in Japanese, and is a daily slang used by Japanese girls to refer to ”a reasonable price”.

Magnets That You'd Be Tempted To Eat!


One of the most famous Japanese souvenirs is the food sample, an item resembling real dishes, renowned for the preciseness of its details. Items that looks identical to real food are very popular among the Japanese, who carry them as amusing phone straps.

For the visitors from abroad who don’t have the habit of carrying cellphone straps, magnets could be a better pick. Sushi shaped figurines are the standard choice, but our personal favorites are the rice bowl and the wagashi (Japanese sweets), which are crafted with an impressive degree of attention to detail.

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Prices vary depending on the item. One sushi magnet is 600 yen, while one rice bowl magnet is 1,500 yen. By the way, the maguro (tuna) sushi magnet and ikura (salmon roe) sushi magnet are items that are sold out frequently, so if you’re planning to buy one of those, better check first if they are available!

So Japanese! Delicate Flavor and Elegant Aspect


This butter-rich cookie is rolled into the shape of a beautiful "cigarre". Its crispness and delicate sweetness make it popular even among the locals. Many travelers prefer to buy these cookies in large quantities due to their reasonable price: 1,260 yen for 20 pieces.

If you have to travel a long distance, we recommend the milk chocolate version of “cigarre au chocolat”. They are a bit more expensive: 1,680 yen for 18 pieces. However, they last longer than the regular “cigarre” sweets so you can rest assured that you will be able to take them safely back home.

Simply Beautiful! Japanese Candy from Tsuruya Yoshinobu


The headquarters of “Tsuruya Yoshinobu” is in Kyōto Nishijin, where it sells Japanese sweets in varieties that change with the four seasons.

An elegant higashi (dry confectionery) set includes rakugan and ari-hei-tō. The sweets shaped as sakura (cherry blossoms) and ume (Japanese plum) are especially popular and are usually sold out by afternoon in the weekend; it is recommended to buy them immediately if you find them in stock.

These high-quality sweets are famous for being used in the tea ceremony. Savored before drinking tea, they really make the depth of the taste of the tea stand out.


These are the seasonally limited items for Hinamatsuri. Hinamatsuri ("Doll festival") is a Japanese event celebrated on March 3rd, when the Japanese pray for the healthy growth of girls. This would be a nice souvenir for a family with small kids.

Wasabi and Matcha Flavored Bean Snacks


This is a snack from a shop whose history spans over 130 years - Mamegen. Beans coated in Japanese flavors such as wasabi and matcha are popular among international customers. We recommend the “Edo-fumi” set (2,100 yen), which contains various different flavors.


The light crispiness of these beans is addictive. Be careful not to overeat!

The Stores Where You Can Find The Best Souvenirs From Tokyo

The selection of souvenirs introduced above can be conveniently found in two major stores in Tokyo - Tokyu Hands in Shibuya and Isetan in Shinjuku.

Tokyu Hands Shibuya

Tokyu Hands is famous for being the place where one can find anything one might desire, from household items to unique souvenirs. If there is one store in Tokyo that is loved by the locals and by international visitors alike, that is Tokyo Hands.

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From the items introduced in this article, you can find the ku-ku-ru memo pads, the bath powder, and the food sample magnets at Tokyu Hands.


Tokyu Hands Shibuya
Address: Tokyo, Shibuya, Udagawa-cho 12-18
Access: JR/Metro line Shibuya station, Hachikō exit, 10 minute walk
Hours: 10:00-20:30
Website: Tokyu Hands Shibuya

Isetan Shinjuku

Isetan Shinjuku is the place to go if you wish to buy delicious Japanese sweets and snacks. Isetan is a well-established department store with high-quality services and hundreds of elegant shops.
The first floor of Isetan houses food shops that are highly appreciated for their quality. The Cigarre Cookies and the Japanese sweets can be found here at isetan. In fact, they have a great selection of items which is fun to check out. Who knows, you may find other traditional snacks that pique your interest.


Isetan Shinjuku
Address: Tokyo, Shinjuku ward, Shinjuku 3-14-1
Access: 3-minute walk from Shinjuku Station (east exit); 1-minute walk from Shinjuku san-chōme Station on the Tokyo Metro Marunouchi line or Toei-Shinjuku line.

Hours: 10:30-20:00
Website: Isetan Shinjuku

Tips On Finding The Best Souvenirs From Your Trip!

6 Unique Souvenirs From Japan For Everyone

The two stores introduced above carry many various items that make perfect souvenirs. However, the items recommended in this article have the advantage of being high-quality and unique. You won't find them anywhere else and you will be able to pride yourself in having made a great choice.

These items are warmly recommended by Japanese locals themselves, who find them representative of the Japanese culture and practical. When visiting Tokyo, how about checking them out?

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Author & Translator

MATCHA編集部のアカウントです。 訪日旅行者の知りたい日本の役立つ情報や、まだまだ知られていない隠れた日本の魅力を発信します。

Translated by Satomi Ohba


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