Translated by Shinji Takaramura
ASICS FITNESS LAB - Take A Step Toward A Healthy, Beautiful Body
Written by MATCHA-PR
Thanchanok Ritnaka (Bebe), a fitness influencer from Thailand, visited ASICS stores in Tokyo and tried the ASICS FITNESS LAB. We introduce what you can do at these stores and how to find a fitness lifestyle that suits your health goals.
ASICS FITNESS LAB, Tokyo - Get Stronger and Healthier!
"I don't seem to be getting results even though I'm working out."
"How can I get my body into better shape?"
"How can I improve my posture?"
Many people who work out or plan to may have these concerns.
If you're visiting Japan, drop by the ASICS FITNESS LAB, a service for women by ASICS, the world-famous Japanese sportswear brand. This lab helps users to define their bodies through workouts and methods supported by science.
Thanchanok Ritnaka (Bebe), a Thai fitness and health influencer, visited various ASICS stores in Tokyo, and tried out the ASICS FITNESS LAB.
ASICS HARAJUKU FLAGSHIP - Try Out the ASICS Fitness Lab at the Largest Store in Japan
ASICS HARAJUKU FLAGSHIP is one of the only three flagship stores in the world. It is located on Takeshita Street in Harajuku, Tokyo, a popular sightseeing area and the cradle of Japanese youth culture.
ASICS Harajuku is the largest ASICS store in Japan, handling both ASICS and ASICSTIGER running shoes, along with shoes for other sports and sportswear as well.
If you cannot decide which running shoes to purchase, try the ASICS FOOT ID. This service analyzes the shape of the customer's feet and their running form to select the best shoes.
ASICS FITNESS LAB: A Step Towards Your Ideal Body
ASICS FITNESS LAB is a service exclusively for women. High-tech machines are used to analyze the participant's body. The data is then used for offering fitness advice, under the supervision of the ASICS Institute of Sport Science.
This service is available only at the Harajuku Store and the Osaka Store. First, participants must make a reservation from the official website. Please note that this is a Japanese website. An English version is scheduled to open in August 2019. The fee is 6,000 yen, which you pay at the store. The session will take about one hour.
Let's take a look at the services offered at the ASICS FITNESS LAB with Bebe.
1. Setting a Goal
Each person has a different objective. For example, you may be just starting a diet, working out, or trying to improve your figure.
The staff at ASICS FITNESS LAB will first define what each participant is trying to achieve, and observe their movements to check their physical tendencies and balance.
2. Analyzing the Body
Next, your body fat percentage, muscle volume, and metabolism are measured. The data will be used by the staff to determine your recommended diet and training method.
The video taken of participant walking is then converted into graphic data.
This data shows how the body moves, illustrating the positioning of the shoulders and back, the swinging motion of the arms, the length of each stride, the bending of the knees, and how the feet touch the ground. It reveals hunched shoulders or poor posture, allowing the staff to give adequate fitness advice.
A 3D body scanner is used at the end to analyze posture.
The data can also be used by participants to order a pair of custom-made running tights with supporting features, using the ASICS CUSTOM FIT Service.
3. Analysis and Advice
After the measurements, the staff will explain what is the most effective way to exercise and achieve the fitness objective based on the collected data. They will also suggest simple exercises that can be done at home.
"The session at ASICS helped me understand my current fitness and health level, how effective my current workouts are, and how I could improve my posture and strides," said Bebe, who seemed to be very pleased by the fitness lab.
She also said that she might visit the store again to see the results of the exercises that were recommended to her.
At ASICS FITNESS LAB, participants can learn about their current physical health, and how to improve their fitness level, just like Bebe.
ASICS HARAJUKU FLAGSHIP
Address: Tokyo, Shibuya, Jingumae 1-5-8 Jingumae Tower Building Google Map
Monday - Friday 11:00 - 21:00
Saturdays, Sundays and holidays 10:00 - 20:00
Three minute walk from Exit 5 of Meiji-jingumae Station.
Six minute walk from Omotesando Exit of Harajuku Station.
ASICS RUN TOKYO MARUNOUCHI: A Facility for Those Who Enjoy the Imperial Palace Run
Our next stop is ASICS RUN TOKYO MARUNOUCHI, which is located between Tokyo Station and the Imperial Palace.
This store is idel for those who want to try the running course that surrounds the Imperial Palace.
ASICS RUN TOKYO MARUNOUCHI contains an ASICS store and the Run Station, a support facility for runners.
The store has everything from sportswear to running shoes. Customers can purchase the necessary gear and go on a run right away.
First-time users must register as a member to use the lockers and showers at the Run Station. The registration fee is 540 yen, and the charge is 864 yen per use, including tax. Members can use the facility without a reservation. For those residing in Japan, a monthly fee may turn out to be cheaper.
You can rent apparel, shoes, and towels, so members can drop by without any gear. The fee is 216 yen per item, including tax. Brand-new shoe models such as the METARIDE are available to borrow at the facility.
Change into the running gear in the locker room and head out for a run.
Go on an Imperial Palace Run in the Heart of Tokyo
Upper pictures from Imperial Palace Running - Get Fit And Enjoy Tokyo's Scenery!
Lower pictures from Experience Stunning Cherry Blossoms In Central Tokyo - Chidorigafuchi
The running course around the Imperial Palace is very famous in the metropolitan area. Many runners frequent the area in the morning and evening hours.
At the start of the cherry blossom season in late March, the scenery is painted in light pink, so runners can enjoy the gorgeous view while working out.
After the run, be sure to take a shower to freshen up. At the Run Station, members have access to the lockers and showers. Also, there are amenities available to use, such as body soap, shampoo, hair dryer, curling iron, and facial products.
ASICS RUN TOKYO MARUNOUCHI
Address: Tokyo, Chiyoda, Marunouchi 2-5-2 Google Map
Monday - Friday 6:30 - 22:00 (entrance closes at 21:00.)
Saturdays, Sundays and holidays 7:30 - 20:00 (entrance closes at 19:00.)
Monday - Friday 11:00 - 21:00
Saturdays, Sundays and holidays 9:00 - 20:00
Direct access from Exit M3 of Tokyo Station.
Two minute walk from Exit 5a of Nijubashimae Station.
ASICS CONNECTION TOKYO in Asakusa
The last ASICS store Bebe visited is in Asakusa. Sensoji Temple, located in this area, is one of the most prominent sightseeing spots in Tokyo. There are many hotels and hostels in the area.
Runners planning to stay in Asakusa can enjoy working out along the Sumida River near Sensoji, in the crisp morning air.
ASICS CONNECTION TOKYO is across the Sumida River. Inside the facility is a cafe, a yoga studio, and a Run Station. It is frequented not only by people who like to work out, but also by tourists and locals.
The cafe on the first floor has organic coffee and vegan dishes, along with health-conscious snacks, desserts, and drinks.
The cafe is, of course, open to the public and anyone can use it.
Try the terrace seats during cherry blossom season. In late spring, you can enjoy the view of lush green foliage. The healthy dishes, along with the open atmosphere, will make your body feel great.
ASICS CONNECTION TOKYO
Address: Tokyo, Sumida, Azumabashi 1-23-8 saki Google Map
Monday - Friday 10:00 - 21:00
Saturdays, Sundays and holidays 9:00 - 18:00
Monday - Friday 10:30 - 21:00 (last order at 20:30.)
Saturdays, Sundays and holidays 9:00 - 18:00 (last order at 17:30.)
Five minute walk from Asakusa Station.
Five minute walk from Exit A3 of Honjo-azumabashi Station.
To All Health-Conscious Individuals: Try the Services at ASICS Facilities!
ASICS is not just a sportswear brand. The company supports women who want to lead a healthier life with their Fitness Lab services.
Before coming to Japan, be sure to make a reservation at the ASICS FITNESS LAB to start creating the best version of yourself.
Pictures courtesy of ASICS Corporation
Sponsored by ASICS Corporation