Translated by Yukina Sekine
Made in Wakura: The Gold Prize Winning Milk
At Wakura, Nanao-shi, Ishikawa Prefecture, there is a milk store called the Noto Milk Horikawa Milk Shop (能登ミルクほりかわミルクショップ). The delicious milk sold at this store is called "Noto Milk (能登ミルク)". This local pride is made by putting extra care into raising h
Written by Kana Shm
At Wakura, Nanao-shi, Ishikawa Prefecture, there is a milk store called the Noto Milk Horikawa Milk Shop (能登ミルクほりかわミルクショップ). The delicious milk sold at this store is called "Noto Milk (能登ミルク)". This local pride is made by putting extra care into raising healthy cows, paying special attention to their living environment.
The rather traditional looking milk bin and the label are designed by the store owner Mr. Horikawa, who used to work at a leading printing company. He endeavored to design a milk bin that "you would want to use as decoration after drinking".
The milked cows at Noto Peninsula are treated with the utmost care
In cooperation with 5 other Noto Milk dairy farmers, "Horikawa Milk" aims to produce truly delicious milk.
The cows of "Horikawa Milk" roam on a ranch surrounded by intense greenery, and they eat organic grass. Because the condition of the dry grass differs between summer and winter, the taste of the milk is also said to slightly change depending on the season. Furthermore, the cows are rather fatigued during the hot summer, so the milk taste best during the season when milk fat is most produced, which is between November to March.
Other tasty products besides milk
Noto Milk Horikawa Milk Shop also sells other products besides milk such as "Drinkable Yogurt (のむヨーグルト)" (220 yen), "Noto Milk Soap (能登ミルク石鹸)" (680 yen) made by the Noto Milk, and "Gelato (ジェラート)" (320 yen) which uses the motif of the milk bin caps. The flavor names of the gelato are Milk(ミルク), Akasaki Strawberry, Matcha(抹茶), Natural Salt(天然塩), Yanagida Blueberry(柳田ブルーベリー), Torii soy sauce(鳥居醤油), Nakajimana (中島菜), and Yogurt(ヨーグルト). All of these flavors use actual products of the area.
Visit Horikawa Milk!
The Noto Milk Horikawa Milk Shop is a 5 minute walk away from the town center of Wakura Onsen. It is one of the shops of the "Wakura Onsen Sweets Tour (和倉温泉スイーツめぐり)". In exchange of a 500 yen ticket, this tour allows participants to enjoy any 3 sweets they want at the shops included on the tour's list. At Noto Milk Horikawa Milk Shop, you can exchange the ticket for a "Noto Milk" or a "Drinkable Yogurt". If you order at the front desk of the hotel you are staying at, you can drink Noto Milk for breakfast.
Noto Milk Horikawa Milk Shop/能登ミルク（ほりかわミルクショップ）
Address: 16-4, Ikoma Nanao Ishikawa 926-0804
Regular closed days: None
Credit Card: None
Language: Only Japanese
Other Language Menus: None
Station: Wakura Onesen Station (Nanao Line)
Access: 7 minute taxi ride from Wakura Onsen Station (the Nanano Line). Within 5 minute walking distance of the center of Wakura Onsen
Price: Noto Milk (1 bottle): 220 yen, Drinkable Yogurt: 220 yen
Official Website: 能登ミルク（ほりかわミルクショップ）