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Japanese Flavors! Limited-Edition Häagen-Dazs Ice Cream To Savor

Japanese Flavors! Limited-Edition Häagen-Dazs Ice Cream To Savor

Translated by Greg

Written by MATCHA-PR

2019.12.18 Bookmark

Did you know that Häagen-Dazs Japan sells more than thirty different flavors of ice cream annually in Japan? Many of these desserts are limited-edition and inspired by the seasons that you can try when in Japan. We introduce five season-limited products and the stories of how they were created.

Häagen-Dazs Limited-Edition Flavors - Only in Japan!

Häagen-Dazs Japan

Popular Häagen-Dazs ice cream like the GREEN TEA mini cup and Crispy Sandwich originated in Japan and are enjoyed by people from around the world.

However, there's more than these treats to indulge in––there are many uniquely Japanese, limited-time-only flavors lining store shelves in Japan. Some of these special ice cream flavors include Hanamochi Kinako Kuromitsu (mochi with soybean powder and brown sugar syrup), Murasaki Imo (purple sweet potato), and Hojicha Latte, made from original ingredients.

Most of these must-try, delicious Häagen-Dazs ice cream products can only be enjoyed in Japan (*).

*Some products may sometimes be available in Hong Kong and other cities.

Japan's Seasons are the Key to Tasty New Flavors

Häagen-Dazs Japan

The number of new Häagen-Dazs products developed and on sale in Japan far exceeds that of other countries. What is the reason for this?

It may have to due with the four seasons in Japan.

Japan has special ingredients and dishes unique to each time of the year. Eating in-season food is thought to lead to a happy and healthy life. Many people eagerly wait for when they can enjoy these flavors.

There are many seasonal events in Japan, including New Year's, cherry blossoms, moon-viewing, and enjoying the autumn foliage. Häagen-Dazs Japan's new products often match a particular season due to this cultural influence.

Five New Häagen-Dazs Products and How They Were Made

Häagen-Dazs Japan

These are some of the Häagen-Dazs team members who helped develop these new flavors. In the picture from left to right are, Kaori Ota, Mai Shimizu, Akane Nishimoto, and Koji Hamada.

The Häagen-Dazs ice cream products sold in Japan really come in a wide range of flavors and formats! The ideas for these new creations come from long discussions and a variety of sources.

The Häagen-Dazs Japan team keeps seasonal ingredients in mind while focusing on how to make the best frozen treats possible. For example, innovators experiment with making a colorful and fun Crispy Sandwich and are constantly thinking about using new ingredients.

New products are a culmination of many unique, inspired ideas from the employees at Häagen-Dazs Japan.

Below we introduce five limited edition products made with Japanese ingredients and share the untold stories of how they came to be.

1. Hanamochi Ginsen Kinako Kuromitsu (Mini Cup)

Hanamochi Ginsen Kinako Kuromitsu

First, there's the fragrance of kinako (*1), common in traditional Japanese sweets, and the rich sweetness of kuromitsu (*2). Next, add flavorful, smooth ice cream and springy mochi for a harmonious combination of flavors and textures.

Ginsen Kinako Kuromitsu allows you to relish a variety of unique Japanese flavors in just one ice cream.

Comments from Häagen-Dazs Japan
"The Hanamochi (mochi-covered ice cream) series was our theme for this new product.

We wanted to select traditional Japanese flavors that would bring out the deliciousness of the mochi. The product development team traveled to Kyoto and throughout Japan, sampling countless ingredients one by one. After much consideration, we decided on mochi, kinako, and kuromitsu, a flavor combination that's very familiar to Japanese consumers.

A picture showing a strand of mochi stretching from a spoon was uploaded online, becoming a hot topic on social media.

Take the ice cream out of the freezer and let it sit for a while before eating to enjoy the stretchy consistency of the mochi!"

(*1) kinako: roasted soybean powder.
(*2) kuromitsu: a brown sugar syrup made by boiling down raw sugar into a liquid.

2. Murasaki Imo Crispy Sandwich

Murasaki Imo Crispy Sandwich

Murasaki imo, one variety of sweet potato (satsuma imo), is characterized by its bright purple color and refreshing, gentle sweetness. Due to this colorful appearance and refined taste, it's often used in baked confectionery in Japan.

This murasaki imo is made into a sauce, mixed together with custard ice cream, and then coated with murasaki imo-infused chocolate. The ice cream is sandwiched between two wafers, resulting in the Murasaki Imo Crispy Sandwich.

Comments from Häagen-Dazs Japan
"The potato's color is vivid and bright, giving this Crispy Sandwich considerable impact. The combination of the rich custard ice cream is a perfect match for murasaki imo.

Murasaki imo powder is added to the wafers to give it a unique purple color. We really wanted to make a product that was also visually appealing.

There's been favorable response from consumers craving murasaki imo in the autumn, who were happy to be able to enjoy the seasonal flavors in an ice cream."

3. Yuzu Blanc Manger (Mini Cup)

Yuzu Blanc Manger (Mini Cup)

Yuzu is a citrus fruit well known in Japan since ancient times. It has a refreshing fragrance and is often used in Japanese cuisine and sweets.

Yuzu Blanc Manger is a dessert that allows consumers to enjoy the flavors of yuzu and milk. Yuzu-flavored sherbet is commonly available, but a product combining yuzu and milk is unique.

Comments from Häagen-Dazs Japan
"If you mention yuzu sweets to a Japanese person, they'll often have an image of a refreshing sherbet.

By combining yuzu with rich-tasting milk, we've made a treat in which consumers can enjoy the refreshing aroma of yuzu along with a delicious dairy flavor.

We took the dessert Blanc Manger, which contains milk, and crossed it with yuzu. To further aroma of yuzu, we added fruit peels to the yuzu sauce."

4. Hojicha Latte (Mini Cup)

Hojicha Latte

Hojicha is a variety of green tea that uses dried tea leaves, stems, and stalks that are roasted. It has a stronger fragrance than regular green tea, and offers a refreshing taste that has almost no bitterness.

In recent years, the Hojicha Latte, made by adding hot milk to hojicha, has become a common beverage at cafes.

Häagen-Dazs Japan promptly turned its attention to this Hojicha latte after seeing its sudden surge in popularity. With perfect timing, they created a new product to answer consumers' needs.

Comments from Häagen-Dazs Japan
"The combination of ice cream and the fragrant taste of hojicha is a match made in heaven.

The dessert features two types of hojicha ice cream, made from two different varieties of roasted green tea. They are mixed together in a swirl pattern, allowing consumers to enjoy both the flavor and aroma of the roasted tea leaves.

One ice cream contains roasted tea leaf powder, creating hojicha's deep umami flavor, and the other is made with roasted tea leave extract, creating a full experience of hojicha fragrance and taste.

The difference in flavor between the two hojicha ice creams is a new taste sensation that has been very well received."

5. Hanamochi Sakura An (Mini Cup)

 Hanamochi Sakura An

Picture courtesy of Häagen-Dazs Japan, Incorporated.

Mention springtime in Japan and cherry blossoms usually come to mind. Häagen-Dazs Japan previously created a sakura-themed ice cream to coincide with the spring season.

In 2014, as a way of celebrating Häagen-Dazs' 30th anniversary, a special ice cream made from cherry blossoms went to market.

Then, in 2018, Sakura An, part of the Hanamochi series, made its debut.

As of December 2019, there is no information yet about when the next sakura-flavored ice cream product will be available to enjoy. However, there will come a time when consumers can savor the delicious taste of spring again.

Comments from Häagen-Dazs Japan
"Hanamochi (Sakura An) has a genuine Japanese flavor that welcomes spring. The ice cream uses a paste made from salted cherry blossom petals and cherry tree leaf powder.

It is so colorful and adorable! We've been told that many consumers purchased them to celebrate special occasions."

Check Out the Latest Häagen-Dazs Flavors in Japan!

Häagen-Dazs Japan

Häagen-Dazs has many enticing ice cream flavors lining store shelves in Japan.

Ice cream is available to enjoy year-round in Japan. When you are in Japan, be sure to experience these special Japan-only flavors and ones sold on a limited-time basis!

Written by Mami Wakamatsu
Sponsored by Häagen-Dazs Japan, Incorporated.

The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting.

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