Coronavirus (COVID-19) Advisory Information

Welcome to the home of the Hobonichi, a planner with a near-cult status!

Welcome to the home of the Hobonichi, a planner with a near-cult status!

Translated by MATCHA

Written by UCHACA

Aoyama 2015.06.03 Bookmark

Before we introduced you to the Hobonichi journal, but now let's take a look at it's origin!


The famous “Hobonichi” planner has turned almost into a standard of recording the joys and events of one's everyday life.

Also see: To Capture Your Time – A “Hobonichi” Planner

This time we would like to introduce you to TOBICHI II, the brick and mortar store of Hobo Nikkan Itoi Shimbun , the web media behind the original hobonichi planner. It is the only permanent store to sell the famous planner.

The Neighborhood of Southern Aoyama, home of Tobichi II

The shop is located in the Southern Aoyama district of Tokyo, an area of the capital that most Tokyoites will identify as oshare, or fashionable.

In addition to Tobichi II, Tobichi is a separate space that is exclusively designated for events and thus is only open upon reservation. However, the focus of this report remains on Tobichi II, a store that opened just this February.  In addition to the famous hobonichi planner, the store stocks also other items produced by the company (to go together with your planner, of course).

Now, shall we go for a walk around the neighborhood where the shop is located?


On this quiet, tiny path, a rather surreal looking building suddenly appears to your right. The facade is decorated with varying sizes of boards, making it appear like the house of a carpenter.


You have arrived at Tobichi II.


Right at the entrance is a traditional Japanese kitchen stove called kamado. It is traditionally used to prepare dishes by burning wood in the lower department.

We asked Shigesato Itoi, the chief editor of Hobo Nikkan Itoi Shimbun, the notion of setting up this kitchen stove. His simple response: "I wish that we will never have to worry about eating."


The stove is in fact completely functional and at times customers even go as far as mistaking the place for a restaurant.

The 2nd Floor: an Event Space Decorated in a Truly Japanese Fashion


Washi is the kind of traditional Japanese paper created exclusively in Japan since ancient times and plenty of it is used to decorate the shop interior. The lamp shades made with the fragile and soft material cast a gentle, yet elegant lighting to the shop floor.

Moving up to the second floor there is an event space with its walls decorated with varying types of high-quality washi, giving the space a calm feeling to it. This is where launch events, workshops and forums take place regularly.

The 1st Floor: The Place to Buy Original Hobonichi Goods

And here we are, on the first floor. Here you can see the famous planners along with their covers lining up right in front of you, and you are naturally free to purchase them!


Besides the planner, a variety of other items recommended by the store owners are in stock. Those include recipe books, towels and to complete the selection, tomato juice. No matter what you are looking for, you are bound to find something here.


Unlike the online shop, here at Tobichi II you can feel the texture of the items before buying.


You'll also find stationary items to fulfill your Hobonichi experience!

TOBICHI II, where the Making Hand and the Using Hand meet

After a visit to TOBICHI II, we felt that it is the place where the making hand and the using hand come together. It hosts events where the makers are invited to share the story behind their productions and the customers can meet the people who have created the products that they are using. Such an experience is bound to create an even stronger bond with them items that you have learned to love once you hear the stories behind them.

In addition to the planner, Hobo Nikkan Itoi Shimbun has a variety of other goods and continuing projects. Even the famous planner continues to develop every year. If you are a fan of Hobonichi goods, there is certainly no better place to have a complete experience than Tobichi II.


TOBICHI 4-25-14 Minami-Aoyama, Minato-ku, Tokyo
TOBICHI II 4-28-26 Minami-Aoyama, Minato-ku, Tokyo
Hours: TOBICHI II: 11am – 7pm
Holidays: TOBICHI is open only for events. For TOBICHI II, the regular holidays are Tuesdays and Wednesdays.
Cashcard: acceptable
Languages: The French manager can speak Japanese, English and French. The other staff speak Japanese.
Station: Omotesandou
TOBICHI: 10 mins walk from A4 exit of Omotesandou station (Tokyo Metro).
TOBICHI II: Three buildings ahead of TOBICHI
Price range: From 300 yen upwards
Official websites: “Hobonichi” Planner 2015; Hobo Nikkan Itoi Shimbun; TOBICHI

The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting.

Related topics