Written by MATCHA-NEWS
IKEA Harajuku - Shopping And Vegan-Friendly Swedish Delights

IKEA Japan opened its ninth store in Harajuku with a new concept, including an eatery with a unique menu. After browsing through furniture, head for refreshments like TUNNBRÖD flatbread, Swedish beer, vegan-friendly soft serve, and plant-based cafe lattes.
IKEA is a Swedish home furnishing brand popular all over the world. The first IKEA Japan store opened in 2006 and as of 2017, there were eight locations all over Japan, with three stores in the Tokyo area alone.

Picture courtesy IKEA Japan
On June 8, 2020, IKEA opened its ninth store in Harajuku. The store is the first of its kind. It is compact and includes IKEA’s first-ever Swedish convenience store.

Picture courtesy of IKEA Japan
The Harajuku branch offers a small look at IKEA merchandise as well as Swedish food and drinks. Most of the culinary items at IKEA Harajuku are exclusive to the store.

Picture courtesy of IKEA Japan
TUNNBRÖD is a specialty from northern Sweden. It is a flatbread that can be stuffed with savory or sweet fillings. IKEA Harajuku is the only location in Japan offering TUNNBRÖD, and they even put a Harajuku Crepe twist on their sweet variation with cake and whipped cream.

Picture courtesy IKEA Japan
For their vegan customers, IKEA Harajuku made the plant-based soft-serve a regular part of their menu. Their fresh coffee line-up is also completely vegan, including expresso, black coffee, soymilk latte, almond milk latte, and oat milk latte. Vegan instant ramen is also offered.

Picture courtesy IKEA Japan
The Swedish convenience is the first to offers low alcohol beers brewed in Sweden. They come in standard as well as many interesting flavors, such as blueberry and vanilla or the Swedish classic, lingonberry.
IKEA Japan is a fun and interesting new addition to the lively Harajuku neighborhood. Make sure to check it out on your next visit.
Official Website: https://www.ikea.com/jp/en/
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Written by Chiara Mischke