Translated by Sandy Lau
An Enchantingly Mellow Flavor! Häagen-Dazs Rum Raisin Is Back
Written by MATCHA-PR
Rum Raisin, a popular Häagen-Dazs flavor for many years, will be released as a standard flavor in Japan on August 4, 2020! This flavor will be available throughout the year. We introduce what’s new about the Rum Raisin mini cup along with our thoughts on this classic dessert.
A Popular Flavor Returns as a Standard Product
Häagen-Dazs Japan is constantly striving to develop delicious flavors so that customers experience a Häagen-Dazs moment. A Häagen-Dazs moment is that blissful moment when you take a bite of Häagen-Dazs’ ice cream. The company uses handpicked ingredients and frequently releases regular products, as well as limited-edition flavors, to bring new fun and surprise to our everyday lives.
Häagen-Dazs was first brought to Japan in 1984. Rum Raisin is a flavor that has been loved by customers since the company’s expansion to the country and was regularly released as a seasonal autumn and winter flavor. Now, the flavor will be added to the standard product lineup! It will be available year-round, starting from August 4, 2020.
The mini cup Rum Raisin has been renewed so that it provides a richer, more aromatic rum experience. In this article, we introduce the newly released Rum Raisin along with the thoughts of a MATCHA staff member who tasted it.
It's All about the Deep Rum Flavor! The Features of the Rum Raisin Mini Cup
The new Rum Raisin contains raisins inside that are thoroughly soaked in an original aromatic rum liquor developed by Häagen-Dazs. The extravagant aroma of the Rum Raisin mini cup is more fragrant and flavorful than before.
The velvety, rich ice cream contains a generous amount of moist raisins that accentuate the rum flavor. The product has 0.7% alcohol content, which makes it a sophisticated dessert ideal for adults.
A Dessert You’ll Want on an Active Day
We asked Chiara, English editor at MATCHA, to give us her thoughts on the flavor.
“The taste of rum is surprisingly strong and the first bite is quite impactful. It also has a sophisticated sweetness that’ll energize both your mind and body!”
It seems that she was surprised by the rum liquor aroma, which is the distinctive feature of this reinvented flavor.
The surprises keep on coming.
“The raisins are large and filling. The wonderful combination of flavor accents and textures make this ice cream taste so good!”
She also commented that, if she had to pick a beverage to go with this dessert, she would choose something with a more subtle taste to enjoy the full flavor of this ice cream.
“Whether it's after a day of work or being out all day, or when I need a boost of energy to finish some work, this ice cream would surely cheer me up,” added Chiara.
The Rum Raisin mini cup will be available for purchase from August 4 at supermarkets and convenience stores in Japan. This dessert will be available throughout the year regardless of season, so do give it a try after a challenging day for a pick me up!
Photos by Monami I
Sponsored by Häagen-Dazs Japan, Incorporated.