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The World of
Häagen-Dazs
Japan

Discover New Flavors
and Textures

2020.12.22

Häagen Mätching: A Picture-Matching Game to Play at Home!

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Taste Japanese Culture with
the Flavors of Häagen-Dazs Japan

Purple Sweet Potato Tartelette? Melty Maple & Cookie? Mochi with Soy Bean Powder and Brown Sugar Syrup? These are some examples of the many unique flavors of Haagen-Dazs ice cream available at Japanese supermarkets and convenience stores.

Häagen-Dazs ice cream, made with the utmost care for quality, is famous all around the world. Häagen-Dazs Japan takes the original brand’s creativity to new levels by releasing new, surprising products. In addition to classic, global, and Japan-exclusive flavors, you cannot miss the limited-edition flavors inspired by Japanese culture.

How are the ideas developed and made into products like the mini cup GREEN TEA and the Crispy Sandwich? Where does the inspiration come from for the extraordinary, limited-edition flavors? How are these flavors associated with Japanese culture?

The articles on this page introduce the story behind the signature products of Häagen-Dazs Japan. Taste these unique flavors for yourself when visiting Japan! Knowing their stories may help you feel closer to Japanese culture.

Index

01

2020.12.22

Häagen Mätching: A Picture-Matching Game to Play at Home!

In December 2020, Häagen-Dazs Japan released Häagen Mätching: a game where players match up mini cup lids. In fact, the rules resemble many traditional Japanese games played during the New Year’s holiday. Give it a go and celebrate a Japanese tradition at your home this new year!

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02

2020.11.19

Exquisite Textile Art!
Limited-Edition Design For Häagen-Dazs Green Tea

Häagen-Dazs Japan releases limited-edition art designs for three of its standard flavors in the fall of 2020. The design of the Green Tea mini cup is artwork created by roketsu-zome, a traditional Japanese dyeing method. Learn more about this dyeing technique and the inspiration behind the artwork.

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03

2020.09.01

Surprising Combinations!
Häagen-Dazs Ice Cream And Japanese Flavors

How do miso, soy sauce, wasabi, and other classic Japanese ingredients taste in ice cream? Join us for a taste-test of flavor combinations with Häagen-Dazs Japan ice cream and unique toppings. These combinations might be your new favorite way to eat frozen desserts.

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04

2019.12.18

Japanese Flavors!
Limited-Edition Häagen-Dazs Ice Cream To Savor

Did you know that Häagen-Dazs Japan sells more than thirty different flavors of ice cream annually in Japan? Many of these desserts are limited-edition and inspired by the seasons that you can try when in Japan. We introduce five season-limited products and the stories of how they were created.

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05

2019.12.18

Created In Japan!
The Surprising Story Of Häagen-Dazs Crispy Sandwich

The Häagen-Dazs Crispy Sandwich, which is popular all around the world, is an ice cream dessert invented in Japan. Limited edition flavors of this classic treat come out annually. Learn the story behind this delicious ice cream whose history spans over nearly twenty years.

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06

2019.12.18

A Taste Of Japanese Culture:
The Story Of Häagen-Dazs GREEN TEA

Häagen-Dazs is an ice cream brand loved by people all around the world. GREEN TEA was their first Japan-exclusive flavor. Why was matcha chosen as the flavor for this ice cream? The story reveals the connection of this product to the Japanese tea ceremony, as well as Häagen-Dazs' pursuit of quality.

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FAQ

Q.01Are the limited-edition Häagen-Dazs ice cream products sold overseas? Or, is it possible to order them online and have them shipped internationally?

The limited-edition products released by Häagen-Dazs Japan are usually retailed only in Japan. The products cannot be purchased online from overseas. Read more about the concept behind limited-edition products in this article.

Q.02Does Häagen-Dazs Japan have a direct retail store of its own?

There is a Häagen-Dazs Japan store at Gotemba Premium Outlets. Please be aware that the product line-up here may differ from those in supermarkets and convenience stores. (*Also, the ice cream products available here are not creations served in cones, cups or as parfaits.)

Häagen-Dazs Japan Gotemba Premium Outlet Store
Address: Shizuoka, Gotemba, Fukasawa 1312, Gotemba Premium Outlets, 1005 District
Business hours: March - November 10:00-20:00, December-February 10:00-19:00.
Closed once a year, on the third Thursday of February.
*The business hours of the Gotemba Premium Outlets may differ on public holidays. Please check the official website of the facility for details.

Q.03Is it possible to buy limited-edition products after the end of sales period?

Limited-edition products that are sold out cannot be purchased anymore.

Q.04The price of Häagen-Dazs ice cream can differ from store to store. Why is that?

The retail price of each product is decided by each store. For this reason, the price may vary depending on the store (supermarkets or convenience stores).

Q.05Are the factories of Häagen-Dazs Japan open to visitors?

Our factories are not open to visitors.