Utsukushiya

Originally founded in 1925 as a kimono fabric store, Utsukushiya was beautifully renovated in 2016 into a charming cultural hub where tradition meets modern comfort. Here, visitors can deeply immerse themselves in the local culture of Matsusaka through unique, hands-on experiences. A popular highlight is the Matsusaka Cotton Kimono Experience, where you can be dressed in traditional indigo-dyed cotton kimono and stroll through the historic castle town. Food lovers can also join the Sukiyaki & Shabu-Shabu Workshop, featuring world-renowned Matsusaka Beef—often called an "edible work of art." In this workshop, you will learn the art of preparing authentic warishita (seasoning sauce) and optimal cooking techniques while discovering the rich culinary culture behind it. Tucked in the back is Kura Yado, an exclusive private guest house limited to just one group per day. Renovated from a historic storehouse, the Japanese modern space features traditional plaster walls and antique Japanese furnishings, offering a peaceful and healing retreat. Through kimono, gastronomy, and stay, Utsukushiya offers a truly unforgettable journey into traditional Japanese heritage.