Japan has been cultivating its own unique lifestyle and culture for over 10,000 years since the Jomon period. There is design with a rich story that the world has not yet noticed. We have been researching the lifestyle and culture of various regions together with leading creators. The design process of product designer Sori Yanagi, the townscape where shipwrights lived in Sado, Niigata, the world's most cutting-edge sportswear in Toyama, the charm of the costumes worn in the Nishimonai Bon Odori festival in Akita, the techniques of the stone masonry craftsmen "Anoshu" in Shiga, the atmosphere of the town created by tiles in Shimane. You may wonder, "Can this be called design?" Yes, all of these are things found in everyday life in Japan. However, for creators, they are things that inspire and excite them, and become the driving force behind building the next interesting thing, and are what we want to call "treasures of design." We will introduce these "treasures of design" along with the stories behind them in our programs and exhibitions. If we connect the "treasures of design" from all over Japan, perhaps we can think of the whole of Japan as one big "design museum." We want many people in Japan to realize that "design" is in fact all around us, bringing richness and vitality to our daily lives. Now, let's go on a "treasure hunt for design" with the creators. This time, the exhibition will be centered around eight "treasures of design" that were researched in 2024 by Atsumi Kikuchi (graphic designer), Aiko Miyanaga (contemporary artist), Yoshiharu Tsukamoto (architect), Hisae Igarashi (interior designer), Seiichi Hishikawa (video craft artist), Naoto Fukasawa (product designer), Yoshiyuki Miyamae (designer), and Taku Sato (graphic designer).
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