Magical Chikawa Store Shinjuku Marui Branch

"Magical Chikawa" is a derivative series of Chikawa. This series is based on the concept of "magical girls" and features designs that combine characters with many ribbons and gorgeous decorations. A dedicated permanent store ``Magical Chikawa Store'' has been set up. In addition to selling limited edition goods from this series, the store also offers a variety of products for a wide range of customers, including household items such as pouches and hair accessories that are popular among women.