“Emoi” potato sweets specialty store “Okashina Imo Imo wo Kashi” will open in Shimokitazawa, Tokyo on August 20, 2022. A store specializing in evolutionary potato sweets that quickly became a hot topic in the media. The store name, "Imo wo Kashi", is a coined word for [Imo x Ito wo Kashi = Imo wo Kashi]. In addition to being an evolutionary sweet potato sweets specialty store, we will express the sensibility of “Itookashi” with sweet potatoes. With that in mind, I made “Imo wo Kashi”. You can feel the flavor of the four seasons...", "Playfulness...", "Commitment to the ingredients and splendor...", "Cute and lovely..." We will deliver.