Sanrio Exhibition: 60 Years of Japanese Kawaii Culture

The Sanrio Exhibition "60 Years of Japanese Kawaii Culture" is a special exhibition event held to commemorate the 60th anniversary of Sanrio's founding. Highlights of the event 1. The roots of kawaii culture We will introduce the origins and development of Sanrio's fancy culture from its beginnings. The exhibition also displays the relationship with Takashi Yanase, Ado Mizumori, and Rene Naito. 2. The secret story behind the birth of the characters We will introduce how Sanrio characters were born and have grown, along with precious original drawings. The criterion for all judgments is whether they are "kawaii". 3. The Hello Kitty Revolution We will explore the revolution in values caused by Hello Kitty and the secret of its long-lasting popularity. Another highlight is the reproduction of the Hello Kitty dress worn by Lady Gaga. Source of information and images: Official event website (please refer to the information section at the bottom of the page for the website URL)