Tono Furusato Shosha Co., Ltd.

We are a regional trading company responsible for promoting local products and revitalizing tourism in Tono City, Iwate Prefecture. Tono is home to numerous legends about kappa and zashiki warashi, and is also home to an abundance of agricultural and livestock products that take advantage of its location in a basin, with one of the largest production volumes of hops used in beer in Japan. I'm proud. By interweaving Tono's people, goods, history and culture, we aim to create value unique to the region, refine the Tono brand, and revitalize the region.