Hirata Sake Brewery

The concept of sake brewing at Hirata Sake Brewery is that sake is something that is cultivated. The Hirata family began manufacturing and selling bottled oil and candles in 1769 under the trade name ``Utsuboya.'' We started the sake brewing business in 1895 (Meiji 28). Since our founding, we have continued to study hard and have been particular about making sake by hand, based on the concept that ``sake is something that is cultivated rather than produced.'' Our company motto is "Quality First," and we brew our sake using techniques cultivated through the advantages of the cold Hida region and tradition. Representative brand “Hida no Hana”