Iyo City is located almost in the centre of Ehime Prefecture. It's about a 25-minute drive from Matsuyama City, where Dogo Onsen is located, and is served by two train lines, making it easily accessible, while still retaining the good old Japanese scenery. You can get a glimpse of history and culture along the roads, with the Nakayama district blessed with the bounty of rural woodlands, the Iyo district, with its townscape that retains the atmosphere of a merchant-run town and brimming with warm human kindness, and the Futami district, embraced by lush greenery and the blessings of the tranquil Seto Inland Sea. This land, coloured by these three unique personalities, is full of things and experiences loved by locals. If you've ever thought, "I want to go to this place," "I want to eat that," or "I want to do that," you'll find it all in Iyoshi!