A Fresh Take on Outlet Shopping in Japan! Shop, Eat, and Play at THE OUTLETS!

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A Fresh Take on Outlet Shopping in Japan! Shop, Eat, and Play at THE OUTLETS!

THE OUTLETS is an AEON Group outlet mall with locations in Kitakyushu, Hiroshima, and Hiratsuka. Popular with visitors for tax-free shopping and local food, it’s a great spot for friends and families. Read on to learn more about each location!

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MATCHA-PR

Written by

MATCHA-PR

Tokyo, Japan

MATCHA's promotional account for corporate and local government advertising. We aim to provide useful information to our readers in an enjoyable manner.

THE OUTLETS: Shop, Eat, and Play at a Next-Gen Outlet Mall

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
THE OUTLETS is a new brand developed by the AEON Group, a company that operates shopping malls and supermarkets. In recent years, they have been actively expanding the brand.

It was introduced as a “local experience-based outlet mall” that combines shopping, entertainment, food, leisure, and local culture.

A key feature of THE OUTLETS is that it differs from conventional outlet malls focused solely on discounted brand-name goods.

While you can still enjoy bargain shopping, the mall is also packed with attractions such as the charms of local specialties, lush green spaces for strolls, and areas to relax together as a family. It’s a space for all ages from families with children to couples and seniors alike.

This is more than just shopping; it’s a whole new shopping experience.

Currently, THE OUTLETS has locations in major cities across Japan, including THE OUTLETS KITAKYUSHU in Fukuoka Prefecture, THE OUTLETS HIROSHIMA in Hiroshima Prefecture, and THE OUTLETS SHONAN HIRATSUKA in Kanagawa Prefecture.

Next, we’ll introduce the charms of these three facilities.

THE OUTLETS KITAKYUSHU (Fukuoka)

日本のアウトレットの新たな選択!グルメやエンターテイメント、免税ショッピングが楽しめる!THE OUTLETS

Picture courtesy of AEON MALL
THE OUTLETS KITAKYUSHU is home to around 300 popular brands including mont-bell, Nike, HUGO BOSS, ARMANI, and COACH. With such a wide selection, shopping here feels like you’re on a treasure hunt.

AEON MALL Yahatahigashi, one of Kyushu’s largest shopping malls, is also within walking distance, making it possible to enjoy an even more fulfilling day by visiting both malls.

The mall also features a wide variety of restaurants serving specialties from Fukuoka Prefecture and Kitakyushu, making it a great place to enjoy the local cuisine.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
The mall also features plenty of facilities where families can learn and have fun, such as SPACE LABO, a science museum that uses cutting-edge technology to offer hands-on experiences with the wonders of science and the vastness of space, and ASOBLE, an amusement park packed with so many play areas and attractions that you can’t enjoy them all in just one day.

Mojiko, a popular sightseeing spot, and the Yahata Steel Works, a registered World Heritage Site, are also nearby, making it easy to plan a trip that combines both shopping and sightseeing.

THE OUTLETS HIROSHIMA (Hiroshima)

 THE OUTLETS 広島

Picture courtesy of AEON MALL
THE OUTLETS HIROSHIMA, situated in Saeki, Hiroshima, is in a highly convenient location with bus access from central Hiroshima City.

As one of the largest outlet malls in Hiroshima, it is home to many well-known domestic and international brands such as the Polo Ralph Lauren Factory Store and BEAMS. It also has a wide range of restaurants, offering a charming selection that caters to every preference.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
Wonder Rink, Japan’s first indoor ice skating rink in an outlet mall, is also located at the mall. This engaging activity can be enjoyed year-round regardless of the season in a magical space immersed in light and sound.

The mall also offers great access to famous Hiroshima sightseeing spots like Miyajima and Hiroshima Peace Memorial Park, allowing you to enjoy both shopping and sightseeing in one trip.

THE OUTLETS SHONAN HIRATSUKA (Kanagawa)

日本のアウトレットの新たな選択!グルメやエンターテイメント、免税ショッピングが楽しめる!THE OUTLETS

Picture courtesy of AEON MALL
THE OUTLETS SHONAN HIRATSUKA is situated in Hiratsuka, Kanagawa Prefecture near the Shonan Coast. The facility has a spacious and comfortable environment.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
Here, you’ll find the FUJI TERRACE, an observation deck where, on sunny days, you can gaze out at the magnificent scenery of Mt. Fuji in the distance.

The mall is also home to many well-known domestic and international brands, along with restaurants that offer a wide variety of cuisines. You can enjoy both shopping and a delicious meal.

Being located close to the ocean is one of its major attractions. After shopping, we recommend visiting Hiratsuka Okami THE OUTLETS Park next to the mall, where you can enjoy the playground and stroll on the grassy lawn while experiencing the area’s unique sense of comfort.

Many Ways to Enjoy! What Defines THE OUTLETS?

Conventional outlet malls were places that primarily focused on shopping. In contrast, THE OUTLETS is a “local experience-based outlet mall” that combines shopping, food, entertainment, and cultural experiences.

It also features popular brands from Japan and abroad, and provides services that appeal to all ages. It’s a spot worth including in your travel plans when visiting Japan.

Next, let’s take a look at three main highlights of THE OUTLETS.

日本のアウトレットの新たな選択!グルメやエンターテイメント、免税ショッピングが楽しめる!THE OUTLETS

Picture courtesy of AEON MALL
The first highlight is the shopping. At THE OUTLETS, you can find a wide selection of popular global brands, including adidas, BEAMS, and many more favored by visitors.

From sportswear to luxury goods, there is an extensive selection available at affordable prices. There’s fun in taking your time deciding what to buy.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
The second highlight is that the mall is designed to keep both adults and children from getting bored.

For example, HOSHIKAGE City—where you’ll find various forms of entertainment including a movie theater, VR attractions, bowling alley, and batting cages—is found inside THE OUTLETS HIROSHIMA.
It’s perfect for leisure when traveling with friends or family.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!
日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

And finally, the third highlight is the rich variety of food options. Each THE OUTLETS location offers an abundance of local cuisines that represent the region.

For example, at THE OUTLETS KITAKYUSHU, we recommend Curry-Honpo, where you can enjoy yaki (baked) curry, a specialty of Mojiko. At THE OUTLETS HIROSHIMA, try Minato Shoten for authentic Hiroshima-style okonomiyaki (Japanese savory pancake). And at THE OUTLETS SHONAN HIRATSUKA, Rojiura Curry SAMURAI is where you can enjoy rich soup curry made with the natural flavors of its ingredients together with fresh seasonal vegetables.

Each facility has spacious food courts and rest areas, making a relaxing meal part of the appeal. After dining, you can also take a stroll, allowing you to spend the day comfortably from morning to evening.

THE OUTLETS is undoubtedly a reliable location for those looking to explore the suburbs during their travels in Japan. It’s a sightseeing spot that is more than just an outlet mall, where you can experience the local culture and atmosphere.

Engage All Five Senses at THE OUTLETS

At THE OUTLETS, an experience-based shopping mall that blends local culture with nature, you’ll feel as if you’re on a mini getaway.

日本のアウトレットの新たな選択!グルメやエンターテイメント、免税ショッピングが楽しめる!THE OUTLETS

Photo by SAKKA ZAKKA website

At THE OUTLETS HIROSHIMA, SAKKA ZAKKA features a collection of craft brands from across Japan, including the Hiroshima area. You can pick up the items and enjoy the warmth and texture of materials crafted throughout Japan.

日本のアウトレットの新たな選択!グルメやエンターテイメント、免税ショッピングが楽しめる!THE OUTLETS

Photo by LOGOS SHOP website
A must-visit for outdoor enthusiasts is LOGOS SHOP & HIROBA at THE OUTLETS SHONAN HIRATSUKA.

The shop isn’t only limited to trying on outdoor clothing and gear; you can actually set up tents and lie back in camping chairs, giving you the experience of being right in the middle of nature.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

Picture courtesy of AEON MALL
THE OUTLETS SHONAN HIRATSUKA is also home to Hiratsuka Okami THE OUTLETS Park, a green space that is the perfect place for a stroll, picnic, and or simply relaxation.

On clear days, you can gaze out at the magnificent Mt. Fuji from FUJI TERRACE, creating a wonderful and memorable experience during your trip.

Additionally, each facility hosts events every season such as music festivals, food fairs, and handmade craft markets. You can engage all five of your senses at this mall.

Here, you’ll not only be shopping, but also have time to connect with the local culture and nature, allowing you to have a new experience that deepens your appreciation of Japan.

Comprehensive Support for Visitors and Families

THE OUTLETS offers a comfortable, user-friendly shopping experience, even for international visitors.

First, duty-free services are available at each eligible store within the mall, as long as certain conditions are met.

Multilingual guide directories are installed throughout the mall, allowing you to check store locations and navigate between floors without stress. It’s also easy to search for information and access coupons with free Wi-Fi available.

Plus, there’s no need to worry even if your shopping bags multiply. Lockers are available in the mall, so you can continue shopping hands-free.

日本の新感覚アウトレット!THE OUTLETS(ジ・アウトレット)で、買い物、ご当地グルメ、エンターテイメントを満喫!

THE OUTLETS also offer nursing rooms, stroller rentals, and kids’ play areas, so you can shop with peace of mind even with small children.

The mall utilizes a barrier-free design to accommodate those with mobility needs, such as the elderly. Wheelchair rental services are also available. People of all ages can enjoy a comfortable experience here.

Experience it All at THE OUTLETS

THE OUTLETS is a place where you can enjoy shopping, play, and experiences all in one spot, while getting a taste of a getaway.

The mall offers a wide selection of products, from international brands and home appliances to local specialties, that cater to the unique “wants” of every visitor.

Once you visit, this captivating shopping spot is one you’ll want to come back to. If you’re planning a trip to Japan, consider adding THE OUTLETS as one of your stops.

Frequently Asked Questions

Is there somewhere I can store my luggage?

Yes, free coin lockers are available inside the facility.

Are credit cards accepted?

Yes, credit cards are accepted.

Is there somewhere I can withdraw cash?

Yes, there are ATMs inside the mall. Foreign currency exchange is also available.

Can I get tax-free items?

Yes, you can. After your purchase, you can complete the tax-free procedure at the designated duty-free counters within the store.

Where is THE OUTLETS SHONAN HIRATSUKA’s observation deck? What are the hours?

It is located on the rooftop of the parking garage. Business hours are 10:00 – 20:00.

Where can I check store information?

You can quickly find the shops you’re interested in using the search function on the official website. Please try searching the homepages for each facility linked below.
 
・THE OUTLETS KITAKYUSHU
https://the-outlets-kitakyushu.aeonmall.com/shop-guide
 
・THE OUTLETS HIROSHIMA
https://the-outlets-hiroshima.com/shop-guide
 
・THE OUTLETS SHONAN HIRATSUKA
https://the-outlets-shonan-hiratsuka.aeonmall.com/shop-guide

Sponsored by AEON MALL

MATCHA-PR

Written by

MATCHA-PR

Tokyo, Japan

MATCHA's promotional account for corporate and local government advertising. We aim to provide useful information to our readers in an enjoyable manner.

The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting. Some of our articles contain affiliate links. We kindly ask our readers to exercise careful judgement when making a purchase or booking a service online.