THE OUTLETS SHONAN HIRATSUKA Guide: Shopping, Outlet Appliances, and Local Flavors

Planning to trip outside of Tokyo? It’s always nice to find a place where you can enjoy both shopping and the unique charm of the area. THE OUTLETS SHONAN HIRATSUKA, a new shopping complex developed by the AEON Group, offers just that.

THE OUTLETS SHONAN HIRATSUKA offers a wide variety of brands, with a stunning view of Mt. Fuji, local gourmet food, and a grassy plaza where children can play freely.

Now, we’ll take a closer look at what THE OUTLETS SHONAN HIRATSUKA has to offer.

Experience Local Charm at THE OUTLETS SHONAN HIRATSUKA

THE OUTLETS SHONAN HIRATSUKA is located in the Shonan Hiratsuka area of Kanagawa Prefecture, where you can enjoy the relaxed pace of everyday life. It’s a popular weekend getaway destination outside the city for Tokyo residents.

Developed by the AEON Group, Japan’s largest commercial developer, this shopping complex is a new-style outlet mall that harmoniously blends shopping, local lifestyle, and nature.

The mall features a spacious, open design that creates a comfortable atmosphere. On clear days, visitors can see Mt. Fuji in the distance and relax while strolling around.

In addition to being home to numerous brands, the mall features a spacious green courtyard and playground equipment. This kind of open space is not commonly found in typical outlet malls.

On the premises, there’s also a market where you can feel the local Shonan atmosphere. The supermarket, offering local vegetables, fruits, and fresh foods, is loved by residents. For visitors from outside the prefecture or city, it provides a valuable experience of the local way of life.

Under the concept of “coexistence with the community,” the AEON Group aims to create a lifestyle space where you can not only shop but also experience the Shonan way of life. THE OUTLETS SHONAN HIRATSUKA is designed as an outlet mall that is close to the community and is a new partner in daily living.

The mall is easily accessible by car, with approximately 3,300 free parking spaces available.

If you’re traveling by public transportation, take the bus from either JR Hiratsuka Station or Hon-Atsugi Station on the Odakyu Line, get off at the Twin City Okami stop, and then walk from there.

If you’re short on time, then taking a taxi is the smoothest option.

A Huge Selection of Sports and Outdoor Brands to Explore!

THE OUTLETS SHONAN HIRATSUKA offers an open-air shopping experience where you can stroll and shop while enjoying the local atmosphere.

The sports and outdoor section has an especially wide selection. Rental services are also available at the park next to the mall.

Sports Brands

The sports section of the mall features spacious, open design filled with natural light.

The selection includes running and fitness gear, as well as everyday items perfect for commuting to work or school. NIKE, one of the many international brands, also has a store here.

The adidas store features an eye-catching exterior design, with large glass windows and a prominent sign showcasing the brand’s logo.

Many of the products are on display, making it easy to see inside the store even from a distance and giving off an inviting atmosphere.

The spacious layout leaves a strong impression and makes the shopping experience even more pleasant.

Apparel and shoes are organized by function and style, making it easy to find exactly what you’re looking for. Before you know it, you might find yourself picking up more than a few items.

The apparel corner offers a wide range of products, from the classic logo series to sports innerwear, jackets, and casual suits.

You’re sure to find practical and versatile items that are easy to incorporate into both your fitness routine and daily life.

They offer not only apparel but also accessories such as bags, socks, and hats at affordable prices. It’s the perfect opportunity for a little extra shopping or to buy in bulk.

The selection of sports shoes is also worth noting, from classic models to the latest releases and kids’ shoes, all available in a wide range of sizes. You also can’t miss these attractive prices.

Those who are very particular about sports and shoes can enjoy a satisfying shopping experience.

Outdoor Brands

In the mall’s atrium, a green space features tent displays from outdoor brands, where visitors can enjoy the Shonan sea breeze and the open feeling of the lawn. The area makes it feel just like being at a campground.

Just walking by the displays lets you feel the outdoor lifestyle, making you stop and take a closer look without even realizing it.

In one corner of the mall, a group of outdoor brands creates a laid-back atmosphere. Their wood-grain designs and natural-tone exteriors blend beautifully with the surrounding greenery, capturing the distinct Shonan vibe.

Among them, the Snow Peak store is striking. The space has a simple yet elegant design that commands attention even from a distance.

Snow Peak, a popular Japanese brand, is known for its range of sophisticated camping gear and enjoys strong support from many outdoor enthusiasts.

LOGOS offers a welcoming atmosphere that makes it easy for families to stop by.

You’ll find camping gear and daily essentials suitable for a wide range of people, from camping novices to families with children. In addition to practicality, their affordable prices are another appealing feature.

At Green Summit, kids’ activities and rental services are available to help families with children enjoy the outdoors with ease.

The store has a fresh, natural atmosphere that provides visitors a pleasant and relaxing experience.

In this bright and spacious store, outdoor gear is clearly arranged by purpose, making it easy to find products.

With a wide selection of apparel, sports gear, and camping equipment, it’s truly a place that embodies the essence of the great outdoors.

Rental services for kids’ outdoor play items are available, and you can bring them directly to Hiratsuka Okami THE OUTLETS Park next to the mall. It’s especially popular with families, as children can have fun playing while the adults watch over them with peace of mind.

The apparel section is well-stocked with items that combine functionality and everyday-friendly designs, making them perfect for camping or a day out on the weekend.

The appeal lies in its simple, understated style that is easily incorporated into a variety of outfits. It’s also comfortable and practical, making it great for all kinds of everyday situations.

A Spacious, Comfortable Food Court! Try the Popular Soup Curry

FOOD FOREST, the food court at THE OUTLETS SHONAN HIRATSUKA, is appealing because of its sophisticated design and spacious, open atmosphere.

The entrance is bright and spacious, welcoming you into a modern and comfortable atmosphere the moment you step inside. It’s a space that will make you want to relax and enjoy your meal at your own pace.

There are various seating options to suit any occasion, whether you’re taking a break alone, dining with friends, or enjoying time with family.

The food court offers a wide variety of restaurants, including Japanese, Asian, and Western cuisine, allowing you to enjoy authentic dishes while taking a break from shopping.

Rojiura Curry SAMURAI.

Rojiura Curry SAMURAI., a popular restaurant specializing in soup curry, is located in the restaurant area, where you can enjoy its signature dish.

With an inviting and impressive wood-accented exterior, the restaurant offers a relaxed atmosphere where you can enjoy their carefully crafted curry. It’s a favorite among those that love curry.

Seating is arranged to accommodate different group sizes, making it easy for both solo diners and families to feel comfortable dining here.

Their signature soup curry is packed with fresh vegetables and topped with Hokkaido-style bone-in chicken karaage, which is crispy on the outside, tender on the inside.

The soup is rich without feeling heavy and is packed with nutrients. One bite will make you want to come back for more.

One-Stop Shopping! Fresh Local Ingredients and Convenient Appliances

If you’re interested in sophisticated watch designs, you may have heard of the Japanese watch brand Seiko. The brand’s consistent craftsmanship and quality are reflected in its beautiful, minimalist design.

The store carries a wide lineup from classic signature models to rare limited-edition pieces. These watches are often chosen both as a treat for yourself and as a gift for someone special.

In addition to fashion and cosmetic brands, THE OUTLETS SHONAN HIRATSUKA is also home to the Hiratsuka Fresh Market where you can find fresh products. With a selection of fresh vegetables, fruits, side dishes, and bento lunch boxes, this is a section of the mall that offers a different charm that typical outlet malls don’t have.

For both locals and visitors, it’s a valuable chance to experience Shonan’s unique specialties and food culture.

Why not stop by during your shopping break to enjoy time experiencing the local daily life while browsing for ingredients and souvenirs?

Nojima, an electronics retail store, also has a store here. They carry a wide range of products from the latest appliances and smartphone accessories to everyday essentials.

The retailer also offers products compatible with international voltage and Japan-exclusive models, allowing even travelers to enjoy practical shopping.

Relax at the Park and Take in Views of Mt. Fuji

THE OUTLETS SHONAN HIRATSUKA offers more than just shopping, and is also a place where nature and daily living blend together in harmony.

There are plenty of spots throughout the mall where you can relax or feel close to the outdoors, making it easy to enjoy both nature and shopping together.

Picture courtesy of AEON MALL
FUJI TERRACE, located on the rooftop of the mall, is a spot you won’t want to miss. On clear days, you can get a sweeping view of the majestic Mt. Fuji, which is so beautiful it will stop you in your tracks.

Whether you’re taking photos or just admiring the view, you’ll find the moment truly fulfilling.

Okami VILLAGE, located at the center of the mall, is a spacious atrium surrounded by greenery.

The atrium is furnished with wooden benches and shaded spots, offering plenty of seating. It’s a place where you can relax and take in the natural surroundings.

Take a break between shopping or enjoy your takeout here. It’s a great spot to relax and unwind while feeling the breeze and sunlight.

Also, don’t miss Hiratsuka Okami THE OUTLETS Park, located just outside the mall.

A popular spot for families, the park is well-equipped with kids’ play areas. Children can run and play to their heart’s content, while adults relax in the shade or on benches.

Designed as a space where nature and everyday life come together, it’s a place where people of all ages—from children to adults—can enjoy themselves freely.

At THE OUTLETS SHONAN HIRATSUKA, you can enjoy shopping to your heart’s content while savoring the openness of Shonan under the blue sky.

Reliable Services for Families and International Visitors

When traveling with children or visiting Japan, convenience and a sense of security are likely the most important factors to consider when shopping.

At THE OUTLETS SHONAN HIRATSUKA, a safe and enjoyable environment for families is created through thoughtful facilities and services. Visitors can also easily experience the charm of local life and shopping.

Free Wi-Fi

Stable, free Wi-Fi is available throughout the entire mall. You can connect in various situations, whether checking prices while shopping or dining at a restaurant, taking photos on the terrace, or posting on social media.

No complicated account registration is needed, so you can connect online quickly with simple steps, making it all the more appealing. This makes it a very convenient service for international visitors who want to use map apps, translation tools, and chat services.

Stroller and Wheelchair Rentals

The mall offers rentals of wheelchairs and lightweight, easy-to-use strollers at no cost, so that families with children and people with physical disabilities can shop comfortably with peace of mind.

Rentals are available at the information desk. All equipment is regularly cleaned and maintained, so you can feel confident about the hygiene.

Please keep in mind that the number of wheelchairs and strollers is limited. If you would like to use this service, we recommend visiting the information desk as early as possible after arriving at the mall.

Nursing and Diaper Changing Stations

Baby care spaces are located throughout the mall and are bright, clean environments. They are thoughtfully equipped for families with young children, including private nursing rooms, washstands, hot water facilities, and diaper changing stations.

Families with children can enjoy a safe and comfortable shopping experience.

For parents and guardians with infants or young children, this welcoming space offers a comfortable place to nurse or tend to their child with peace of mind.

Duty Free and Currency Exchange Services

Most brand stores offer tax-free shopping for international visitors (passport required at checkout). Many also accept credit cards and mobile payments, making checkout quick and easy.

Many shops also have signage in multiple languages, including Chinese and English, and the information desk is equipped with a translation device.

The mall also has convenient currency exchange machines, ensuring a comfortable shopping environment for international travelers.

Coin Lockers

Coin lockers are installed throughout the mall and are a convenient place to store your belongings, whether you’re traveling with heavy luggage or have plenty of shopping bags after a day with friends.

Lockers come in various sizes and are very easy to use. The fee is refunded when you retrieve your belongings, so you can shop hands-free without worrying about your luggage.

More Than Just an Outlet Mall

THE OUTLETS SHONAN HIRATSUKA is more than shopping; it’s a diverse leisure spot where you can enjoy the charms of local life, nature, and cuisine in one place. Going beyond the typical outlet mall, it continues to evolve as a place offering rich experiences that extend beyond shopping.

If you’re looking for a unique destination near Tokyo, we recommend adding this mall to your itinerary. It’s sure to be a day trip full of surprises and satisfaction.

Sponsored by AEON MALL