Coupon Included! Fashion Shopping at Wooden Doll on Harajuku's Takeshita Street

Takeshita Street: The Place to Find the Latest Trends in Harajuku!

Takeshita Street in Tokyo's fashion district of Harajuku is known as the source of the latest trends in Japan.

On this street, you can interact with diverse Japanese fashion styles, enjoy unique local culture, and delight in food trends in the city. It’s one of Tokyo’s leading and most popular sightseeing spots that draw in domestic and international visitors of all ages.

Numerous apparel shops that meet various needs, especially when it comes to fashion, flank both sides of the street. Visiting Takeshita Street ensures you'll find clothes that capture your style!

This article introduces Wooden Doll, an apparel shop that is currently at the center of attention on Harajuku's Takeshita Street!

Wooden Doll: A Variety of Clothing on 3 Floors! Fun to Pick and Choose

Wooden Doll, located on Takeshita Street in Harajuku, carries a great selection of items, including newly released T-shirts, jeans, shoes, and accessories across three floors. You will be excited just by looking at the large variety of clothing at your fingertips!

Thanks to the advancement of the internet over the past few decades, we can easily purchase clothes and fashion items online. However, you'll have a more satisfying shopping experience by visiting the store yourself, feeling the material of the clothing, and trying it on.

In particular, Wooden Doll doesn’t have its entire inventory online for sale. Make your way to the offline shop to see the items for yourself!

Without further ado, we’ll introduce the highlights of each floor.

1F: Colorful Pop Designs

Wooden Doll has different features and characteristics on each floor.

The first floor is stocked with colorful and cute clothes showcasing pop-culture designs. Various people can easily incorporate these items into their everyday style. A colorful T-shirt will enhance your presence just by putting it on! When coordinating an outfit, you can achieve better balance by wearing bottoms in a subdued color and finishing it off with an energetic look.

Japanese people typically like to emphasize layers in their fashion. This is why many fashion items sold in Japan have simple designs.

In this environment, you can easily wear what’s in style by making vivid colors and unique patterns the main focus of your outfit. It also makes it easy to add accessories in similar colors. Wooden Doll’s first floor is always busy with shoppers searching for clothes that fit their style.

2F: Individualistic Harajuku-Style Clothing

The clothes on the second floor are different from the pop-centric designs on the first floor. Instead, this clothing style leans more on the hippie side, with many items having muted and calming color tones.

This type of modern street fashion may actually be the mainstream style in Harajuku, where those passionate about fashion congregate.

Many of the products on the second floor are from indie brands. Most of the clothes have a cooler, darker design with an added flair unique to Harajuku. “There is a consistent style despite each element clashing with each other.” These individualistic clothes make an impression.

There are also many couples that come to this store to buy matching clothes.

The first and second floors have completely different vibes. Nonetheless, you can add more variation to your wardrobe by shopping in both sections!

3F: Stage Outfits and Event Accessories

The third floor is entirely different from the first and second floors. It's almost like entering into a dazzling new world.

The greatest feature of the third floor is its inventory of event accessories and stage outfits in glamorous designs and colors.

The third floor is often visited by stylists in the entertainment industry in search of inspiration. Comedians belonging to Yoshimoto Kogyo, a famous entertainment management company, were once regular shoppers at Wooden Doll’s Shibuya location.

An Outfit Recommended by Wooden Doll’s Manager

At the time of this article, we asked Wooden Doll’s manager to help us select items currently in style to coordinate an outfit.

We’ll give a simple analysis of the key points of this outfit!

The first item he selected was cargo pants. Cargo pants fit various styles and are a popular item that can be beautifully styled when worn. It gives the wearer a sharp silhouette, with side pockets as a stylish feature.

For colors, he adds a loose-fitting white T-shirt to pair with army green cargo pants. This is a simple, tried-and-true combination. Choosing clothes with a larger print will create a casual style without being too plain.

If you want to add layers, then wear a utility vest to define the key features of your outfit. It’ll even be easy for novices to bring out their individuality! Add accessories like a hat, belt, or jewelry to bump up the coolness factor in your outfit.

What’s more, this T-shirt is from the brand GALFY. The brand was in style from the 1980s to the 1990s.

The naughty yet adorable puppy is the face of the brand, with customers loving it for the past 20 years. Recently, the brand has been worn by international and domestic celebrities. There are even signs that a fashion boom is on the horizon.

GALFY clothes are often designed to be loose and oversized. Do you want to enjoy simple, casual Japanese street style? Then, for example, we recommend pairing it with tapered pants that are loose at the waist but fitted towards the hem. Try rearranging your style based on these styling basics!

When you feel like mixing elements from Japanese and Korean fashion, then try wearing slim-fit pants and slightly roll up the hem to your ankles. You’ll completely transform into a fashionista that hangs out in Harajuku.

GALFY’s slightly retro designs also match well with secondhand and vintage clothing. These clothes are the essence of Harajuku fashion culture, which has incorporated the good qualities of past and current trends.

Wooden Doll carries standard sizes (S-L), but some items are available in sizes up to 4L. If there’s a product you like, ask an employee to confirm what sizes are available and any recommendations they have.

Featured Discount Coupons!

Wooden Doll also offers promotional discounts.

The Special Tax-Free Coupon can be used to receive a special discount, tax refund not included, by showing an employee the coupon screen at the time of payment! Purchase 30,000 yen or more to receive a 5% discount, or purchase 50,000 yen or more for a 7% discount.

There’s more! Make a purchase of 70,000 yen or more for a 10% discount. Add a 10% tax refund on top of that, and you’ll get a maximum of 20% off your purchase! Redirect your browser to the coupon screen by clicking the image below!

New Products Always Being Released! Check Instagram for Details

You might be confused when visiting Wooden Doll for the first time due to the sheer volume of products. Please refer to their official Instagram page when that happens.

The shop’s official Instagram page has information on new releases and introduces various ways to coordinate an outfit. You can efficiently shop for items that match your style by selecting a few items from their online posts. Then receive assistance from an employee at the store.

Wooden Doll has two separate Instagram accounts for the first and second floors that are frequently updated. Are you planning to walk around Takeshita Street in Harajuku? Then check out their profiles beforehand and make a shopping plan!

Wooden Doll 1F: https://www.instagram.com/woodendoll_5/
Wooden Doll 2F: https://www.instagram.com/woodendoll_2f/

Wooden Doll Takeshita Street

1-6-6 Jingumae, Shibuya-ku, Tokyo 150-0001

Sponsored by Sakazen
Written by Kenko