SOU・SOU's Elegant and Fun 2022 Womenswear Collection

SOU・SOU: the Modern Brand with a Unique Traditional Twist

Founded in Kyoto, SOU・SOU’s distinctive aesthetic sense combines traditional with modern seamlessly, and offers clothing that’s easy to wear as well as perfectly adapted to modern lifestyles.

The brand values the beauty and grace of traditional Japanese clothing and aesthetic sensibilities, but doesn’t shy away from adding a modern twist!

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SOU・SOU's Official Online Shop

SOU・SOU's Summer Womenswear Collection 2022

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Traditional Japanese women’s clothing is particularly iconic around the world, and SOU・SOU's 2022 womenswear collection takes the best elements from the past, updating them for modern times. This collection is unbelievably elegant and aesthetically pleasing, as well as comfortable and practical.

Utilizing materials such as linen and light and absorbent chijimi cotton, the clothing is perfect for staying cool in the summer heat.

See SOU・SOU Women's Collection 2022

Below we look at six categories of items from this collection that are guaranteed to add an unforgettable touch to a summer wardrobe.

1. Dresses

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Perhaps one of the most exciting categories in SOU・SOU's womenswear line is their dresses! Heavily inspired by Japanese traditional clothing such as kimono these dresses have seamlessly combined old and stylish elements with new and fun, and are certain to make a statement.

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Their Kimono dresses are the absolute epitome of elegance. They take clear inspiration from Japan’s most iconic traditional clothing but are also adapted for modern lifestyles; unlike traditional kimono, they are one-piece outfits that are easy to wear.

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The beautiful Yukata dresses (*1) are also stunning, and will certainly make you think of summer festivals! The vibrant and youthful designs, yukata-style silhouette, and cool linen fabric make them absolutely ideal for summer.

The incredibly elegant Okatabira dresses are made from soft “tenugui” handkerchief fabric and are inspired by the clothing of the nobility from the Heian Period (794 - 1185).

*1 Yukatas are light, casual kimonos, worn especially in the summer or during leisurely stays at hot spring resorts.

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Let's not forget their comfortable and easy-to-wear Rectangular dresses! Inspired by kantoui tunics of the Yayoi period (300 BC - 250 AD), these dresses can be worn as one piece items or over trousers, depending on your tastes! The chijimi cotton range comes in particularly bold, colorful, and fun prints, which balance perfectly with the simplicity of the overall dress design!

See more dresses in SOU・SOU's online shop

2. Tops

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With their colorful and elegant designs, traditional Japanese-inspired details, and comfortable fit, the tops from this collection are certainly must-have items! They come in a vast range of styles and designs.

The square tops are extremely cool, comfortable, and easy to wear, and come in such a wide range of fun prints!

For those looking for distinctive Japanese design elements to liven up their wardrobe, items such as the kimono tops and kimono sleeve tops are a great choice, and incorporate traditional features such as V-necks and billowing kimono sleeves.

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The necklines on many of the tops in this collection are particularly distinctive and exquisite; they add a delicate and feminine feel to the overall design.

See more women's tops in SOU・SOU's online shop

3. Bottoms

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SOU・SOU offers a very distinctive range of pants, many of which are unisex and extremely versatile.

The innovative Fuji pants are probably among their most recognizable. Named for the iconic Mount Fuji, the triangular silhouette allows for ease of movement, and also allows for air to circulate, keeping wearers cool.

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Other styles include trendy and comfortable wide-leg pants, versatile workers pants (which can be worn alone or under SOU・SOU's dresses), and the wrap harem pants that incorporate a loose fitting design with an elasticated hem, reminiscent of traditional warrior's clothing.

The simple and elegant wrap skirts and long skirts in this collection pair perfectly with SOU・SOU's tops, creating an entire outfit that is modern yet traditional.

See more items in SOU・SOU's online shop

4. Outerwear

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The light summer outerwear in this collection is very heavily inspired by traditional aesthetics and includes a wide range of items such as cardigans, haori coats, elegant long coats, and kai-ri split jackets. Like the tops, many incorporate loose kimono sleeves in their design.

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The outerwear fits beautifully over the other items in the collection and adds a very traditional aesthetic feeling to the overall outfit. These are ideal for those who really love traditional Japanese silhouettes.

See more women's outerwear in SOU・SOU's online shop

5. Footwear

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SOU・SOU are well known for their iconic and innovative split toe tabi shoes, but this line also has tabi boots, tabi heels, and even Tsumakake sandals which look like adorable tabi mary-janes!

See the SOU・SOU x Kikkabo Leather Shoe Collection

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The summer footwear range also includes a variety of Japanese-inspired sandals with eye-catching design details. We particularly love the Hokusai-inspired Great Wave sandals. You can even get your hands on a pair of modern-style geta, an iconic and uniquely Japanese type of footwear!

See SOU・SOU Women's Footwear

6. Accessories

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Last but not least, why not complete your outfit with some fun and distinctive accessories?

The embroidered brooches are fun, unique, and absolutely adorable. Ranging from cute cars to quirky animals, these brooches are full of character and add a creative touch to any outfit.

See SOU・SOU's Embroidered Brooches

For those interested in the traditional aspects of SOU・SOU's aesthetic, one of their elegant fans might be the ideal accessory to keep cool this summer.

See more folding fans in SOU・SOU's online shop

Visit SOU・SOU's Online Store!

SOU・SOU currently has some fantastic offers for items in their Japanese online store! For purchases of at least 10,000 yen from overseas, shipping is entirely free of charge!

Visit SOU・SOU's Online Shop