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SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

福島

Written by Kat

2022.07.29

Kyoto-based SOU・SOU's newest collaboration with sportswear brand Le Coq Sportif is comfortable, practical, and stylish! We introduce five categories of items not to be missed this summer!

SOU・SOU: Shop Online for Stylish Japanese Clothing

SOU - SOU and Le Coq Sportif's Exciting New Summer Collection!

Picture courtesy of SOU・SOU
Kyoto’s highly-acclaimed SOU・SOU clothing brand adapts traditional Japanese materials and designs for modern tastes and lifestyles. The result is a very distinctive visual identity that is instantly recognizable and truly one of a kind. SOU・SOU’s innovative mix of old and new manages to be stylish but also practical and easy to wear.

We have great news for SOU・SOU fans from all around the world! Insert the promo code matchaen for your order from SOU・SOU's online shop, and you'll get a 5% discount! For details on this exclusive discount for MATCHA readers, take a look at our coupon page.

Moreover, only until September 20, 2022, SOU・SOU ships for free anywhere in the world for orders over 10,000 yen, and anywhere in Japan for orders over 3,000 yen!

SOU・SOU Online Shop

SOU・SOU x Le Coq Sportif Summer Collection 2022

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Picture courtesy of SOU・SOU

SOU・SOU’s most recent collaboration with Le Coq Sportif is an inspired one, and seems like an absolutely perfect match.

Le Coq Sportif is one of the world’s longest running sportswear brands, and they have long been associated with cycling and the Tour De France. Kyoto also has a longstanding connection with cycling, and anyone visiting the city will see immediately just how important a mode of transport bicycles are in Kyoto.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Picture courtesy of SOU・SOU

This new range is perfect for cycling enthusiasts, as well as for use as general activewear! Clothing from this line specifically uses materials and designs which enable ease of movement and comfort. Materials are light and airy--certainly a necessity in Kyoto’s sweltering summer heat!

Much of the line also incorporates the modern Japanese design aesthetic of combining stylish with cute and fun. Below we’d love to highlight five categories of products from this new line that you really shouldn’t miss out on!

Check the SOU・SOU x Le Coq Sportif Summer Collection 2022 Online

1. Shirts and T-Shirts

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

Let’s start with the basics, and look at some of the tops on offer in this fun collection. Among their most popular items, SOU・SOU’s shirts incorporate a particularly eclectic balance of old and new, utilizing traditional materials and design elements, but implementing them in a uniquely modern way. These shirts can add elegance and style to anyone’s activewear closet.

A large portion of the shirts from this summer range are made from light chizimi cotton, and are ideal for hot weather. Kyoto Yuzen style dyeing has also been used for creating many of the prints. Kyoto Yuzen dates back to the Edo period (1603-1868) and this exquisite pattern dyeing method has long been used on traditional items such as kimonos and fans.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

Some of the shirts also incorporate a Japanese-style standing collar, adding yet another unique traditional touch to a modern classic.

SOU・SOU x Le Coq Sportif Summer Collection 2022

For those looking for something a little more casual, this collaboration also offers a wide range of T-shirts, both long and short-sleeved.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!
SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

The tees feature cute, colorful, and eye-catching designs, and are ideal for the summer heat. There is a range made with lightweight chizimi cotton, as well as a wide number of fun and colorful designs, including distinctive flower designs and fun bicycle prints.

SOU・SOU x Le Coq Sportif Summer Collection 2022

2. Bottoms

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU
This collaboration includes some of SOU・SOU’s classic pants that have been adapted for cycling and other sports.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

SOU・SOU’s distinctive and very popular harem pants take clear influences from traditional Japanese clothing and are both extremely comfortable and stylish. The triangular shape of these particular pants was inspired by Kyoto’s Daimonji mountain, and the triangular shape makes them perfect for cycling comfortably.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

Jodhpurs are a style of pants originally from India, which are loose at the top and tapered down the bottom of the leg. They are comfortable and allow for ease of movement. In more modern times they have been adapted for use as equestrian wear, and are very popular among horse riders. SOU・SOU and Le Coq Sportif have adapted the pants once again, this time making them ideal for bicycle riding!

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

Their traditional Japanese-style steteco pants have also been given a new twist, being adapted specifically for cyclists, with easy-to-access pockets.

The line also offers comfortable and stylish cargo pants and bicycle shorts, of course featuring many of SOU・SOU’s fun and distinctive prints.

SOU・SOU x Le Coq Sportif Summer Collection 2022

3. Footwear

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

This range includes particularly unique and eye-catching footwear that we really can’t get enough of!

SOU・SOU’s tabi shoes (or split-toed shoes) are a staple of the brand, and something truly unique that you won’t find elsewhere. This collaboration produced some really fun tabi sneakers - we’re particularly loving the polka dots and little bicycle details! The range also includes both regular and high-top sneakers.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

The Montpellier sneakers are also stunning with their high-quality Takashima canvas from Shiga Prefecture, fun and colorful designs, and Yuzen-style silkscreen printing. The flower designs are breathtaking.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

Lastly, summer isn’t complete without flip-flops and sandals! The cotton sandals are manufactured in Nara Prefecture and combine a very traditional style of footwear with colorful, fun and totally adorable prints!! Each one is like a mini work of art!

SOU・SOU x Le Coq Sportif Summer Collection 2022

4. Hats and Visors

Hats are an essential summer item for many who spend prolonged amounts of time outdoors! These particular hats are fantastic for cyclists as well as those doing various other outdoor activities this summer!

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

The reversible hats feature hand-printed Yuzen designs, and give wearers the option of a cute check print featuring SOU・SOU’s famous SO-SU-U number design, or a more classic solid color.

The range also includes a hat with sun shade at the back, specially designed for cyclists. The shade itself is detachable, making for a very versatile item.

The high-quality sun visors offer essential protection for the eyes of cyclists and others who spend ample time outdoors.

The adorable and stylish bike caps feature a breathable mesh inner lining, and come in adorable polka dot and SO-SU-U number designs!

SOU・SOU x Le Coq Sportif Summer Collection 2022

5. Bags

SOU・SOU’s new line offers a wide range of bags, including backpacks, tote bags, and shoulder bags. Like other items in the collection, these bags feature cute and fun designs, and are certain to grab attention! They’re also made to be easy to carry for cyclists.

SOU・SOU × Le Coq Sportif: An Exciting Summer Activewear Collection!

Pictures courtesy of SOU・SOU

For backpacks, there’s a choice between large canvas backpacks, as well as their cute large and small box backpacks. They feature adorable polka dot and SO-SU-U designs, and come in many different colors, including stylish black and fun, bright shades. Designs are printed using Yuzen-style silkscreen printing, and these backpacks feature many pockets.

Their tote bags are large and very versatile, as the double set of straps means that they can also be used as shoulder bags.

The range also features sacoche bags; simple lightweight bags designed specifically for cyclists to carry easily. These stylish bags are not only great for cyclists, but for anyone who is active outdoors and would like to avoid carrying a large, cumbersome bag with them.

SOU・SOU x Le Coq Sportif Summer Collection 2022

Avail of These Great Offers from SOU・SOU's Online Store!

SOU・SOU is currently offering some fantastic offers for customers on their Japanese online store! For purchases of at least 10,000 yen from overseas, shipping is free of charge!

Also, for a limited time SOU・SOU is offering an exclusive 5% discount to MATCHA readers! Use the promo code matchaen when shopping on SOU・SOU's official online store or the SOU SOU US online store to receive an exclusive discount!

SOU・SOU Online Shop

*Please note that the above promotion is exclusively for international visitors and non-Japanese nationals.

We hope you enjoy checking out SOU・SOU and Le Coq Sportif's newest collaboration, and we hope you love the fun and colorful designs as much as we do!

The information presented in this article is based on the time it was written. Note that there may be changes in the merchandise, services, and prices that have occurred after this article was published. Please contact the facility or facilities in this article directly before visiting.