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Top 5 Sporting Goods Stores in Tokyo: Find Stylish and Useful Items

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This article introduces major sporting goods stores in Tokyo such as Victoria, L-Breath, and Mont-bell, with information about equally fashionable and functional products.

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Having left Taiwan for 17 years, I stumbled upon Tokyo and gradually fell in love with this rapidly changing metropolis that also holds onto its traditional culture. In between taking care of children, I enjoy finding solace in a place about a 15-minute walk from the station with a population density of about 30%. Although picky when it comes to food, I am passionate about seeking out delicious cuisine, love cooking, and enjoy feeding others. I also identify myself as a member of the Potato Chips Association.
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Where to Find Fashionable Sporting Goods in Tokyo

東京でオススメのスポーツショップ5選!おしゃれで機能的なウェアやグッズを探そう

Picture courtesy of XEBIO GROUP

Tokyo has many large stores handling sports and outdoor items that are well-designed and functional. A wide variety of products related to jogging, working out, soccer, golf, badminton, skiing, and camping are available. Some of these items can only be purchased in Japan.

This article features our top five sporting goods stores in Tokyo. Some shops offer coupons for international visitors, so please check them out. Be sure to read until the end to get a summary of the shops, which can be used as a shopping guide.

Discount coupon for Victoria, L-Breath, and Xebio

1. Victoria: A Wide Variety of Products

Top 5 Sporting Goods Stores in Tokyo: Find Stylish and Useful Items

Picture courtesy of XEBIO GROUP
Victoria (Japanese) handles most major sports brands, along with lesser-known brands and rare items from major brand names.

Available Brands

Basketball: TACHIKARA, IN THE PAINT, EGOZARU
Shoes: ASICS
Sportswear: NIKE, ASICS, Adidas, UNDER ARMOUR, PUMA, On, SAYSKY

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

The company also manages Victoria Golf, which handles items and services related to golf.

MATCHA is offering a tax-free 5% discount coupon that can be used at Victoria. Please take advantage of this offer and enjoy shopping!

Discount coupon for shopping at Victoria

2. L-Breath: Find Outdoor and Camping Equipment

Top 5 Sporting Goods Stores in Tokyo: Find Stylish and Useful Items

Picture courtesy of XEBIO GROUP
L-Breath (Japanese) is a subsidiary of Victoria, handling items related to various outdoor activities. Insect repellent and other outdoor products are useful not only for heading outside but also in daily life.

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

The store carries many camping items, some even made in collaboration with Snow Peak. These products should not be missed!

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

L-Breath Shinjuku Store. Photo by PR Times

There are also items for mountaineering, trekking, and fishing.

L-Breath Shinjuku Store handles eco-friendly products by Patagonia, Chums, and Jack Wolfskin. You'll also find special brands like Gramicci x Taion and Houdini. Escape, a brand for women produced by Columbia, is also sold here.

The store is ideal for stylish outdoor items or products at affordable prices.

Discount coupon for shopping at L-Breath

3. Mont-bell: Ergonomics-Based Products

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

Photo by Pixta

Mont-bell is a popular brand that creates durable, comfortable products satisfying the demands of mountaineers and outdoor enthusiasts.

While light materials are used in Mont-bell products, which makes them easy to carry around, they are also waterproof and breathable.

Mont-bell shops typically do not offer tax-free or discount services. Overseas visitors interested in purchasing some products should check out the shop inside Tobu Department Store in Ikebukuro, where a tax-free 5% discount coupon is available.

Discount coupon for shopping at Tobu Department Store

4. Super Sports Xebio: The Largest Shop in the Ochanomizu and Jinbocho Area

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

Photo by PR Times

While there are many sports goods shops in the Ochanomizu and Jinbocho area, Super Sports Xebio (Japanese) Tokyo Ochanomizu Store is the largest of its kind!

Building A handles sports items related to jogging, tennis, and baseball. Building B contains items for basketball and soccer. The shop also handles daily fashion items, workout equipment, and consumable goods.

Top 5 Sporting Goods Stores in Tokyo: Look for Stylish and Useful Items

This store features over 3,000 NBA-related items. In addition to basketball uniforms and T-shirts, there is the "Dream Team" uniform, which appeared in the 1992 Barcelona Olympic Games.

Super Sports Xebio operates 12 stores in Tokyo and 176 stores across Japan. Some locations even have golf course simulators, a play area for children, and a training space for customers to casually enjoy sports.

Discount coupon for shopping at Xebio

5. Alpen Tokyo: Outdoor Gear for Professionals

Top 5 Sporting Goods Stores in Tokyo: Find Stylish and Useful Items

Alpen Group, aiming to make sports more popular, manages about 400 stores, including Sports Depo (sports goods), Alpen Outdoors (items for outdoor activities), and Golf 5 (golf gear).

Alpen Tokyo (Japanese) in Shinjuku is one of the largest stores in Tokyo, carrying items related to fitness, soccer, tennis, and jogging alongside gear for outdoor activities and golf.

Top 5 Sporting Goods Stores in Tokyo: Find Stylish and Useful Items

Various displays of camping gear include chairs, tents, tableware, and cooking utensils. You can easily envision how these products are used.

Those who cannot decide which items to choose should inquire with knowledgeable staff.

Summary

Store Features Available Brands Location Coupons
Victoria Handles most brands, including golf gear ASICS, SAYSKY, adidas, UNDER ARMOUR, PUMA Ochanomizu/Shinjuku/
Ikebukuro/
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Available
L-Breath Handles outdoor and camping gear. SNOW PEAK, Patagonia, Jack Wolfskin, ESCAPE(Columbia) Ochanomizu/Shinjuku/
Kinshicho/
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Available
Mont-bell Handles high-quality and well-designed gear Mont-bell Ikebukuro/
Ueno/
Shinjuku/
Shibuya/
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Not available/Coupon for store inside Tobu Department Store in Ikebukuro
Super Sports Xebio A large-sized facility handling NBA items JORDAN Series Ochanomizu/Kinshicho/
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Available
Alpen Tokyo Features unique displays Mizuno Shinjuku/
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Not available

Since each shop has signature features, please visit one that fits your preferences!

FAQ

Where to buy sports apparel in Tokyo?

In Tokyo, you can buy sports apparel at popular areas like Harajuku, Shibuya, Ginza, Akihabara, and renowned sports retail chains such as Adidas, Nike, and Asics stores scattered throughout the city. These locations offer a diverse selection of athletic wear to accommodate various preferences and budgets, making Tokyo a vibrant destination for sports shopping.

Which sports brand is Japanese?

Several prominent Japanese sports brands include Asics, known for running shoes and apparel; Mizuno, specializing in equipment for baseball, golf, and more; Yonex, recognized for products in badminton, tennis, and golf; and Descente, famous for ski wear and sports attire. These brands are celebrated for their innovation and quality in the world of sports.

What are the top 3 most popular sports in Japan?

In Japan, the top three most popular sports are baseball, soccer, and sumo. Baseball, introduced to Japan in the 19th century, has a massive following with professional leagues drawing large crowds. Soccer, both domestically and internationally, is highly popular, with the J.League and the national team generating significant interest. Sumo, a traditional Japanese sport with a long history, continues to captivate audiences with its unique rituals and competitions. These sports hold a special place in the hearts of the Japanese people and contribute significantly to the country's sporting culture.

What is the biggest Japanese sports brand?

The largest and most globally recognized Japanese sports brand is arguably Asics. Asics, an acronym for the Latin phrase "Anima Sana In Corpore Sano" which translates to "a healthy soul in a healthy body," is well-known for its performance sportswear, particularly running shoes. The brand has a strong presence in the athletic footwear market worldwide and is synonymous with quality, innovation, and comfort in the sports industry. Though the landscape of sports brands can change, Asics has historically held a prominent position among Japanese sports brands.

What are the best Japanese sports brands?

Some of the top Japanese sports brands known for their quality, innovation, and style include Asics, Mizuno, Yonex, and Uniqlo. Asics is renowned for its running shoes and athletic wear, emphasizing performance and comfort. Mizuno excels in producing a wide range of sports equipment, especially for baseball, golf, and running. Yonex is a well-regarded brand for tennis, badminton, and golf gear. Uniqlo, while more of a fashion brand, offers functional and affordable activewear suitable for various sports and activities. These brands are popular both in Japan and globally for their high-quality products and dedication to sportswear innovation.

Written by

Lin

Having left Taiwan for 17 years, I stumbled upon Tokyo and gradually fell in love with this rapidly changing metropolis that also holds onto its traditional culture. In between taking care of children, I enjoy finding solace in a place about a 15-minute walk from the station with a population density of about 30%. Although picky when it comes to food, I am passionate about seeking out delicious cuisine, love cooking, and enjoy feeding others. I also identify myself as a member of the Potato Chips Association.
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