Best Sports Stores in Tokyo: Shop Cheap Gear and Top Brands

Where to Find Fashionable Sporting Goods in Tokyo

Picture courtesy of XEBIO GROUP

Tokyo has many large stores handling sports and outdoor items that are well-designed and functional. A wide variety of products related to jogging, working out, soccer, golf, badminton, skiing, and camping are available. Some of these items can only be purchased in Japan.

This article features our top five sporting goods stores in Tokyo. Some shops offer coupons for international visitors, so please check them out. Be sure to read until the end to get a summary of the shops, which can be used as a shopping guide.

Discount coupon for Victoria, L-Breath, and Xebio

Shopping Sports Goods in Tokyo

1. Victoria (A Wide Variety of Products)
2. L-Breath (Outdoor and Camping Equipment)
3. Mont-bell (Ergonomics-Based Products)
4. Super Sports Xebio (The Largest Shop in the Ochanomizu Area)
5. Alpen Tokyo (Outdoor Gear for Professionals)
Sports Wear Shopping on a Budget
6. GU Active
7. London Sports
Shopping For Sports Goods in Ginza
8. Nike Ginza
9. adidas Brand Core Store Ginza
10. Onitsuka Tiger Ginza Concept Store
11. Lululemon GINZA SIX
A Must for Basketball Fans
12. Jordan World of Flight Tokyo
13. Major Retailers' Online Stores

1. Victoria: A Wide Variety of Products

Picture courtesy of XEBIO GROUP
Victoria (Japanese) handles most major sports brands, along with lesser-known brands and rare items from major brand names.

Available Brands

Basketball: TACHIKARA, IN THE PAINT, EGOZARU
Shoes: ASICS
Sportswear: NIKE, ASICS, Adidas, UNDER ARMOUR, PUMA, On, SAYSKY

The company also manages Victoria Golf, which handles items and services related to golf.

MATCHA is offering a tax-free 5% discount coupon that can be used at Victoria. Please take advantage of this offer and enjoy shopping!

Discount coupon for shopping at Victoria

2. L-Breath: Find Outdoor and Camping Equipment

Picture courtesy of XEBIO GROUP
L-Breath (Japanese) is a subsidiary of Victoria, handling items related to various outdoor activities. Insect repellent and other outdoor products are useful not only for heading outside but also in daily life.

The store carries many camping items, some even made in collaboration with Snow Peak. These products should not be missed!

L-Breath Shinjuku Store. Photo by PR Times

There are also items for mountaineering, trekking, and fishing.

L-Breath Shinjuku Store handles eco-friendly products by Patagonia, Chums, and Jack Wolfskin. You'll also find special brands like Gramicci x Taion and Houdini. Escape, a brand for women produced by Columbia, is also sold here.

The store is ideal for stylish outdoor items or products at affordable prices.

Discount coupon for shopping at L-Breath

3. Mont-bell: Ergonomics-Based Products

Photo by Pixta

Mont-bell is a popular brand that creates durable, comfortable products satisfying the demands of mountaineers and outdoor enthusiasts.

While light materials are used in Mont-bell products, which makes them easy to carry around, they are also waterproof and breathable.

Mont-bell shops typically do not offer tax-free or discount services. Overseas visitors interested in purchasing some products should check out the shop inside Tobu Department Store in Ikebukuro, where a tax-free 5% discount coupon is available.

Discount coupon for shopping at Tobu Department Store

4. Super Sports Xebio: The Largest Shop in the Ochanomizu and Jinbocho Area

Photo by PR Times

While there are many sports goods shops in the Ochanomizu and Jinbocho area, Super Sports Xebio (Japanese) Tokyo Ochanomizu Store is the largest of its kind!

Building A handles sports items related to jogging, tennis, and baseball. Building B contains items for basketball and soccer. The shop also handles daily fashion items, workout equipment, and consumable goods.

This store features over 3,000 NBA-related items. In addition to basketball uniforms and T-shirts, there is the "Dream Team" uniform, which appeared in the 1992 Barcelona Olympic Games.

Super Sports Xebio operates 12 stores in Tokyo and 176 stores across Japan. Some locations even have golf course simulators, a play area for children, and a training space for customers to casually enjoy sports.

Discount coupon for shopping at Xebio

5. Alpen Tokyo: Outdoor Gear for Professionals

Alpen Group, aiming to make sports more popular, manages about 400 stores, including Sports Depo (sports goods), Alpen Outdoors (items for outdoor activities), and Golf 5 (golf gear).

Alpen Tokyo (Japanese) in Shinjuku is one of the largest stores in Tokyo, carrying items related to fitness, soccer, tennis, and jogging alongside gear for outdoor activities and golf.

Various displays of camping gear include chairs, tents, tableware, and cooking utensils. You can easily envision how these products are used.

Those who cannot decide which items to choose should inquire with knowledgeable staff.

Summary

Store	Features	Available Brands	Location	Coupons
Victoria	Handles most brands, including golf gear	ASICS, SAYSKY, adidas, UNDER ARMOUR, PUMA	Ochanomizu/Shinjuku/ Ikebukuro/ Search other shops	Available
L-Breath	Handles outdoor and camping gear.	SNOW PEAK, Patagonia, Jack Wolfskin, ESCAPE(Columbia)	Ochanomizu/Shinjuku/ Kinshicho/ Search other shops	Available
Mont-bell	Handles high-quality and well-designed gear	Mont-bell	Ikebukuro/ Ueno/ Shinjuku/ Shibuya/ Search other shops	Not available/Coupon for store inside Tobu Department Store in Ikebukuro
Super Sports Xebio	A large-sized facility handling NBA items	JORDAN Series	Ochanomizu/Kinshicho/ Search other shops	Available
Alpen Tokyo	Features unique displays	Mizuno	Shinjuku/ Search other shops	Not available

Since each shop has signature features, please visit one that fits your preferences!

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Sports Wear Shopping on a Budget

GU Active

As a sub-brand of UNIQLO, GU offers very affordable and comfortable athletic wear that is great for casual workouts or everyday use. You can find them in many GU stores throughout the city.

London Sports

This is a must-visit for anyone looking for the absolute best deals on sports apparel. London Sports is a small chain of stores, with a few of their most famous locations in the Ameyoko shopping street near Ueno station. The stores are known for being a bit chaotic, with items piled high in bins, but if you're willing to hunt, you can find brand-name sportswear and shoes at ridiculously low prices.

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Shopping For Sports Goods in Ginza

Ginza is a shopping district known for luxury and high-end fashion, but it also has a strong presence of sports brands, which means you'll find flagship stores and unique concepts that are different from the more performance-focused shops in Shibuya or Harajuku.

Sports shopping in Ginza is a more polished and upscale experience. The stores are generally well-organized and spacious, with a focus on premium products, collaborations, and a high level of customer service. You'll find a mix of performance gear and "athleisure" (a combination of athletic and leisure wear), as the district caters to a clientele that values both function and fashion.

Nike Ginza

This is Nike's flagship store in the area. Unlike the Harajuku location which is more focused on street culture, Nike Ginza has a more premium and refined atmosphere. It often features the latest and most innovative products, including high-tech running gear and premium lifestyle collections. They also have special services for runners, like a "Nike Runner's Hub" that offers regular running sessions and services like bag storage while you run.

adidas Brand Core Store Ginza

Similar to Nike, the adidas store in Ginza is a flagship location. It is known for its wide range of sportswear and streetwear, including their Originals and Y-3 lines. The store is designed to be a sophisticated space, with an emphasis on showcasing the brand's heritage and its latest fashion collaborations.

Onitsuka Tiger Ginza Concept Store

This is a great place to find the classic and stylish Onitsuka Tiger sneakers. The brand is known for its unique blend of Japanese heritage and modern design. The Ginza store often carries limited-edition and "Nippon Made" shoes, which are handcrafted in Japan and highly sought after.

Lululemon GINZA SIX

Located inside the GINZA SIX luxury shopping complex, Lululemon's store caters to the yoga, running, and general wellness crowd. It offers a premium shopping experience with a focus on high-quality materials and a more minimalist aesthetic.

You can also find other sportswear and outdoor brands in the area. Ginza is home to stores for brands like Arc'teryx, which specializes in high-end outdoor apparel, and ASICS, which has a store dedicated to its running and performance footwear. The area also has many golf shops and stores for other niche sports.

In summary, sportswear shopping in Ginza is about quality over quantity. While it may not be the cheapest place to shop, it's the best place to find flagship products, unique collections, and a more premium, curated selection of athletic and lifestyle gear.

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A Must for Basketball Fans

Jordan World of Flight Tokyo

Jordan World of Flight Tokyo in Shibuya is an immersive cultural hub for the Jordan brand, transcending a typical retail store. It holds a significant place as the second-ever World of Flight destination and Japan's first Jordan-only store. The experience begins as you enter a Portal, leading you into a space that celebrates basketball culture with art and memorabilia. The store is designed as a community hub, with a Flight Lounge where fans can relax and connect.

What makes it truly special are its interactive features. "The Workshop" allows you to customize footwear and apparel with unique, Tokyo-exclusive designs. The Content Studio provides a one-of-a-kind space for customers to film and create their own social media content. As a flagship store, it also serves as a key location for exclusive product launches and SNKRS Pick-Up for app-won items, making it a must-visit for any fan.

Major Retailers' Online Stores

The big Japanese sporting goods chains have robust online shops with a huge selection and frequent sales. They often offer nationwide shipping.

Alpen Group Online Store

The online counterpart to Alpen TOKYO, this website offers a massive range of products from all their store categories (Sports Depot, Alpen Outdoors, Golf 5). It's an excellent place to find everything from running shoes to outdoor equipment.

Super Sports Xebio Online

This is another major online store that mirrors the company's physical locations. You'll find a wide variety of brands, and they often have special online-only sales or coupons.

OSHMAN'S Online

Known for its mix of athletic wear, outdoor gear, and lifestyle fashion, OSHMAN'S has a great online store with a curated selection of both domestic and international brands.

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