Enjoy Japanese Culture in Sendai! Special Event for Visitors to Japan

Tohoku Inbound & Experience Fair at Sendai Kokusai Hotel

If you are visiting Sendai in late September, there is an event that you shouldn't miss!

Sendai Kokusai Hotel is hosting the Tohoku Inbound & Experience Fair, an event that showcases the cultural richness of the Tohoku Region, on September 20 and 21, 2023.

Statue of general Date Masamune in Sendai. Picture courtesy of Sendai Kokusai Hotel

Tohoku consists of six prefectures located in the north of Japan's Honshu Island. One of those prefectures is Miyagi, whose capital city is Sendai.

Picture courtesy of Sendai Kokusai Hotel

The entire Tohoku region boasts magnificent natural scenery, historical landmarks, and many precious cultural traditions. Sendai is itself a treasure trove of the best that Tohoku has to offer. Take a short trip north of the city and you'll reach Matsushima, one of the most scenic places in Japan.

The Tohoku Inbound & Experience Fair is a chance to learn more about what this region has to offer in terms of places to visit and culture.

Event Highlights: Japanese Sweets, Sake Tastings, and More

Picture courtesy of Sendai Kokusai Hotel

The Tohoku Inbound & Experience Fair will feature local makers and their products. For just 1,000 yen, you can enjoy tastings and Japanese culture workshops.

The Japanese Culture Experience program includes:

1. Access to the booths that introduce famous places to visit in Miyagi Prefecture.
2. Tasting various types of Japanese sake made in Miyagi and other areas of Tohoku.
3. Wearing a kimono and having your photo taken in Sendai (*hairstyling and make-up included)
4. Making and enjoying Japanese sweets and matcha green tea.
5. Learning about Miyagi's best izakaya taverns, yakiniku restaurants, and ramen shops from local experts

There will also be a contest in which visitors vote for their favorite local mascot! Every major city or community in the region has its own mascot. Vote for the one that you like best! The mascots will also be present at the event and you'll be able to have your photo taken with them.

Picture courtesy of Sendai Kokusai Hotel
The organizers hope that visitors discover the charm of Tohoku through this event. Staying overnight at a hotel in any of the cities in northern Japan is far less expensive than in major cities. So how about embarking on a trip to explore Tohoku when you have the chance?

Visiting the venue of the Tohoku Inbound & Experience Fair is free of charge! However, the ticket that allows you to take part in the cultural workshops and tastings costs 1,000 yen.

Accessing the venue requires a prior reservation using the following online form: https://forms.gle/hMfr7Viw5Sw9532p7

Tohoku Inbound & Experience Fair at Sendai Kokusai Hotel

Dates: September 20 - 21, 2023
Hours: September 20 (Wed) 11:00 - 18:00, September 21 (Thu) 10:00 - 17:00
Venue: Sendai Kokusai Hotel 2F Heisei Hall
Location: Miyagi, Sendai, Aoba Ward, 4--6-1 Central Map
Contact: 022-206-5795
Admission: free *Japanese cultural experience ticket: 1,000 yen
Application form: https://forms.gle/hMfr7Viw5Sw9532p7

Sponsored by Sendai Kokusai Hotel
Main image by Pixta