Shinjuku Shopping: BIC CAMERA Latest Goods & Odakyu Department Store Cosmetics and Gourmet Guide

• Table of Contents
• Shop efficiently at "Shinjuku Nishiguchi HALC," directly connected to Shinjuku Station.
• BIC CAMERA 3F | Check out the trending recovery wear and original "down comforter"
• BIC CAMERA 6F | Hobby floor featuring Gundam and popular anime plastic model kits.
• Odakyu Department Store B1F Cosmetics Floor | Touch-up experience at Shiseido and Cosme Decorte
• Odakyu Department Store B2F Food Floor | Easily Take-Home Gourmet Food from Famous Japanese Restaurants
• Tax-free and convenient services with reliable support system
• Find your perfect shopping experience in Shinjuku.

*This article contains information based on interviews conducted in March 2026. Some products featured in this article may no longer be available for sale or their prices may have changed.

Shop efficiently at "Shinjuku Nishiguchi HALC," directly connected to Shinjuku Station.

Shinjuku Nishiguchi HALC Station, is a shopping spot offering a wide range of products, from gourmet food in department store basements and cosmetics to home appliances and restaurants.

It's directly connected to Shinjuku Station via an underground passage, so you can access it without an umbrella even on rainy days. From the JR Shinjuku Station West Exit, it's about a 5-minute walk via the underground passage. When you come above ground, the "Shinjuku Station West Exit Taxi Stand" is right in front of you, making it extremely convenient to access.

This article will introduce some of the most highly recommended floors within "Shinjuku Nishiguchi HALC."

BIC CAMERA 3F | Check out the trending recovery wear and original "down comforter"

Recovery wear, which saw a significant increase in popularity in 2025, is featured in a dedicated sleep section on the 3rd floor of BIC CAMERA.

The corner is lined with a wide variety of sleep-related goods, including recovery wear, down comforters, pillows, and massage devices.

Recovery wear, in essence, is clothing designed to promote blood circulation and support fatigue recovery and reduce stiffness. Different manufacturers have different techniques for promoting blood circulation, and until now, it has been a popular item for athletes seeking fatigue recovery.

Recovery wear, which originated from a Japanese brand, makes a perfect souvenir unique to Japan. It allows you to care for your tired body while you sleep, and its practicality is outstanding.

The sleep section has specialist staff, so you can choose items that suit you while consulting with them about your budget, effectiveness, design, and more.

A little-known, BIC CAMERA original "down comforter"

While BIC CAMERA is strongly associated with home electronics, they actually also sell their own original down comforters, called "Umou Futon."

The incredibly soft and comfortable sleeping experience, like being wrapped in a cloud, is something you'll never forget once you've tried it. You can also try it out in-store.

You can choose your preferred comforter based on size, grade, and down blend ratio, and if it's in stock, you can take it home the same day. We also offer delivery services to domestic airports, making it possible for travelers from far away to purchase one.

The 3rd floor also features a wide selection of relaxation items, including massage machines.

BIC CAMERA 6F | Hobby floor featuring Gundam and popular anime plastic model kits.

On the 6th floor of BIC CAMERA, you'll find a hobby floor where you can immerse yourself in the world of Japanese pop culture. You'll find plastic model kits and supplies from brands like "Gundam," "Tamiya," "Hasegawa," and "AOSHIMA," as well as figures and hobby goods from "Pokémon" and "ONE PIECE."

This spot offers an impressive sight: rows and rows of Gundam models and figures displayed in glass cases. Each piece is meticulously assembled by the staff, creating a scene reminiscent of a museum!

The exhibition features a wide variety of original plastic model kits, including recreations of scenes from anime and displays of works borrowed from professional modelers.

The store offers paints essential for model kit building, as well as painting experience booths, making it a great place for everyone from beginners to advanced modelers to shop.

For those who love anime and pop culture, this will be a dream come true.

You can also get a BIC CAMERA exclusive coupon for up to 17% off by clicking the button below. Show it along with your passport and get great deals on Japanese items!

Get up to 17% off with this BIC CAMERA coupon!

Odakyu Department Store B1F Cosmetics Floor | Touch-up experience at Shiseido and Cosme Decorte

Inside Shinjuku Nishiguchi HALC, you'll find the Odakyu Department Store's sales floors (B2F-2F, 7F). On B1F, in particular, you'll find over 30 cosmetics brands. From global brands originating in Japan to internationally popular luxury brands, the selection is extensive, making it a must-visit floor for anyone interested in beauty, regardless of age.

Some brands offer services where professional beauty consultants provide consultations and touch-ups without an appointment. This floor is perfect for makeup beginners, as you can experience and purchase items tailored to your skin type and concerns.

Check out SHISEIDO's touch-up experience and Japan-exclusive items.

For example, the Japanese brand "SHISEIDO" offers a 20-minute touch-up session, as well as a skincare experience using specialized equipment. Customers can experience firmer skin and a lifting effect, and receive advice on cosmetics and makeup that are right for them.

For tourists visiting Japan, we recommend the " SHISEIDO Benefiance Brightening Skincare Powder ," which is currently only available in Japan. This unique powder can be used both morning and night and is a popular product containing effective beauty ingredients and moisturizing ingredients.

With staff who speak English and Chinese always on hand, foreign visitors visitors to Japan can enjoy shopping with peace of mind.

Find the perfect makeup for you at COSME DECORTÉ.

COSME DECORTÉ, which was founded in 1970, also offers a 20-minute touch-up experience without requiring an appointment. Trying out their foundation, which comes in 18 shades, is popular and provides gentle support to help you make a satisfying purchase.

Because "Shinjuku Nishiguchi HALC" is located in an office district, it tends to get crowded between 4 PM and 7 PM on weekdays. If you want to avoid the crowds, it is recommended to visit in the morning or early evening.

Odakyu Department Store B2F Food Floor | Easily Take-Home Gourmet Food from Famous Japanese Restaurants

Located on the B2 floor is a gourmet floor featuring flavors from all over Japan. You'll find a wide selection of food items perfect for takeout or as gifts, including bento boxes, prepared foods, Japanese and Western sweets, and seasonal fruits.

Some of the restaurants are branches of famous Japanese establishments, allowing you to easily enjoy the flavors of renowned restaurants.

Furthermore, the B2F offers easy access to the Marunouchi and Oedo subway lines, making it a great place to stop by while traveling.

Jojoen Bento Shop: Enjoy high-quality yakiniku (Japanese BBQ) in a casual setting.

"Jojoen Odakyu Department Store Shinjuku Store" is a specialty shop for Jojoen's yakiniku bento boxes, where you can easily enjoy takeout bento boxes from the upscale yakiniku restaurant "Jojoen".

The store offers "Kalbi Bento," "Kalbi Bento (affordable)," "Sirloin Bento," and "Premium Kalbi Bento," and you can purchase them without a reservation.

The bento boxes are prepared in a way that preserves the flavor and deliciousness of the meat, so you can enjoy them even when you take them back to your hotel.

Recently, just as popular as their bento boxes are the sauces that allow you to recreate Jojoen's yakiniku (grilled meat) at home. The store offers three types each of yakiniku sauce and dressing, so you can choose your favorite flavor.

Asakusa Imahan: A sophisticated taste loved by Edoites.

Founded in 1895, Asakusa Imahan is a long-established sukiyaki restaurant. On the B2 floor, they sell beef tsukudani (simmered beef) and retort pouch products that are perfect as a side dish for rice or as a snack with alcohol.

This is recommended for those who want to enjoy high-quality beef and unique Japanese food culture, whether you're having it with a bento box at the hotel or trying out different varieties.

"Kyushuya" is a place where you'll be captivated by colorful seasonal fruits.

Located in a corner of the fresh food section is "Kyushu-ya," where fruits from all over Japan are gathered. The colorful array of seasonal fruits from all over the country is a joy to behold.

Assorted cut fruits perfect for picnics, and "fruit gifts" decorated like flower bouquets, are incredibly popular with people of all ages! Be sure to experience the sweetness and freshness of Japanese fruits.

Tax-free and convenient services with reliable support system

Both Odakyu Department Store and BIC CAMERA offer tax-free shopping. With floor maps and product names increasingly available in English, the shopping environment is well-suited for international tourists.

Odakyu Department Store has a duty-free counter on the B1F, offering duty-free services, shopping guidance in English and Chinese, and interpretation services. They also offer a service* where staff accompany customers to various shops within Odakyu Department Store to support their shopping experience.

* We may not be able to accommodate requests during peak hours.

In addition to tax-free shopping, BIC CAMERA offers an airport delivery service. If you purchase items such as down comforters or electronics and complete the necessary procedures, you can receive your luggage at the airport in as little as two days.

Since you can leave the hassle of packing and carrying your luggage to us, it's perfect for those who want to sightsee hands-free or want to make the most of their time.

Find your perfect shopping experience in Shinjuku.

Shinjuku Nishiguchi HALC offers a shopping experience where you can find items that enrich your life, such as cosmetics, recovery wear, and unique Japanese anime goods. With a comprehensive support system including interpreters and airport delivery services, even first-time visitors can enjoy shopping with peace of mind. In addition, there are plenty of restaurants and cafes where you can take a break while shopping.

When you go shopping, be sure to visit Shinjuku Nishiguchi HALC.