Let's support Noto Peninsula earthquake recovery! “Don’t drink too much campaign”

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ATOM Co., Ltd. and TOYAMATO Co., Ltd. are working as urban development companies in Toyama to help those affected by the 2020 Noto Peninsula Earthquake, which had its epicenter in the Noto region of Ishikawa Prefecture, and to support the recovery of the affected areas. We will think about what we c...

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Noto Peninsula Earthquake Toyama Prefecture Sake Brewery Recovery Support Project “Drinking Campaign”

ATOM Co., Ltd. and TOYAMATO Co., Ltd. are working as urban development companies in Toyama to support those affected by the Noto Peninsula Earthquake of 2020, which had its epicenter in the Noto region of Ishikawa Prefecture, as well as the reconstruction of the affected areas. We will think about what we can do to support the disaster-affected areas by creating a circle of compassion.

As the first step in supporting the recovery of areas affected by this disaster, we are now accepting applications for the "Toyama Sake Brewery Support Course," which includes Toyama's sake, specialty products, and snacks. A portion of the sales from this campaign will be donated to relief funds and support funds.

Please apply from this application form

Message from the planner

We would like to express our deepest sympathies to everyone affected by the recent Noto Peninsula earthquake.

On January 1, 2024, in Toyama Prefecture, I felt the strongest shaking of an earthquake I have ever experienced. Fortunately, everyone at Mitomi, including staff and their families, was confirmed safe and there were no life-threatening injuries.

However, many companies and tourist facilities in Toyama Prefecture, including Mitomi, are currently facing economic losses. Furthermore, many sake breweries in the prefecture are experiencing problems with their facilities, such as sake bottles and cracked walls coming off.

Even if you are unable to come to Toyama Prefecture, picking up Toyama Prefecture products will lead to direct support and reconstruction efforts. From now on, Mitomi will continue to do whatever we can to give back to Toyama's sake breweries on a daily basis.

Although it is a small effort, we are implementing this campaign with the goal of helping Toyama recover as soon as possible and attracting more people to Toyama. Thank you very much for your cooperation.

(Bar de Mitomi manager Tsuda)

About the campaign content

1.Support destination

A portion of the sales will be donated to the Toyama Prefecture Sake Brewers Association Noto Peninsula Earthquake Relief Fund account.

▼Toyama Prefecture Sake Brewery Association Noto Peninsula Earthquake Support Fund Acceptance Account Detailed Information

https://www.toyama-sake.or.jp/pages/46/detail=1/b_id=81/r_id=81#block81-81

2. How to apply

Please fill out the application form from the URL below.

https://forms.gle/Xg4jw5Xpn9dJKU1KA

Sales period: ~ until the end of February

Product shipping: Items will be shipped sequentially from February. Shipping charges will be charged separately.

3. “Toyama Sake Brewery Support Course”, a set of Toyama sake, specialty products, and snacks

・10,000 yen course (Honami α, premium firefly squid pickled in the sea, boiled firefly squid, white shrimp with kelp, sweet shrimp with kelp)

・30,000 yen course (IWA5 Assemblage2, Honami α, making dried firefly squid, making black premium squid, white shrimp kelp, sweet shrimp kelp)

・50,000 yen course (IWA5 Assemblage 2.3.4, premium firefly squid pickled in the sea, salted basil, sweet shrimp kelp)

・100,000 yen course (KISAKI Premium, Premium Firefly Squid Pickled in Oki, White Shrimp Konbu Shime, Sweet Shrimp Konbu Shime, Susu Konbu Shime (Large))

4.Cooperating companies

・Kanetsuru Sunako Shoten Ltd. (Namekawa City, Toyama Prefecture)

Product names: Boiled firefly squid, Salted basil, Hotaru squid drying

・Kawamura Suisan Co., Ltd. (Namekawa City, Toyama Prefecture)

Product Names: Premium Firefly Squid Okizuke, Premium Squid Black Making

・Takaryoku Suisan Co., Ltd. (Namekawa City, Toyama Prefecture)

Product names: White shrimp konbu 〆, sweet shrimp konbu 〆, sasu konbu 〆 (large)

・Shiraiwa Co., Ltd. (Tateyama Town, Toyama Prefecture)

Product name: IWA5 Assemblage2, IWA5 Assemblage3, IWA5 Assemblage4

・Uozu Sake Brewery Co., Ltd. (Uozu City, Toyama Prefecture)

Product name: Honami Junmai Ginjo Unfiltered Nama Genshu α

5.Inquiries regarding this matter

Noto Peninsula Earthquake Toyama Prefecture Sake Brewery Recovery Support Project “Drinking Campaign”

TEL: 076-482-4799 (Bar de Mitomi)

info@toyamato.jp Person in charge: Tsuda


For inquiries regarding Hokuriku Toyama, please contact here.

Email address: info@toyamato.jp

Phone number: 076-471-5030

Website: https://toyamato.jp

Written by

Established by Shigeru Aoi, CEO of Atom Co., Ltd., which has a connection with Toyama, Kitanihon Shimbun, which represents Toyama, and Ayumu Ishikawa, a professional baseball player from Toyama. We are a team that connects something with Toyama and creates new businesses together with Toyama. If you define “regional revitalization” as creating a sustainable society by making use of the characteristics of each region in Japan to put a brake on the overconcentration of Tokyo, the “regional awakening” that Toyamato is aiming for is completely different. have a concept Instead of being led by the local government or government, many people with a love for Toyama will rediscover the charm of Toyama, take pride in it, and spread it around the world on their own initiative. Ultimately, the main character is “people”, and I believe that the diversity of people mixed together will enhance the appeal of Toyama.

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