atmos Harajuku store reopens after renovation

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The first "atmos" store, the Harajuku store, reopened on Thursday, October 31st.

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The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.

The atmos Harajuku store will be reopening on Thursday, October 31, 2024. The first atmos store opened its flagship store in 2000 in an area known as Ura-Harajuku in Tokyo. The store's name, "atmos," comes from the word "atmosphere," and was started with the desire to be a store that is close to the sneaker community and that feels natural to be there.

In order to propose sneakers as fashion, the store was a pioneer of sneaker boutiques, displaying and selling only 55 carefully selected sports shoes, likening them to art.

Atmos will celebrate its 25th anniversary next year in 2025, and has taken this opportunity to pay homage to the original store by bringing it back to life in the present day with the renewal of its Harajuku store.

The interior of the store recreates the atmosphere of the time, featuring 165 box-shaped displays on both sides that make each item easy to pick up and see. At the back of the store's front door, there is a symbolic neon tube illuminated with the atmos blue logo, which is also the company's color.

atmos HARAJUKU

150-0001 3-22-7 Jingumae, Shibuya-ku, Tokyo

atmos HARAJUKU / Sneaker select shop

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Foot Locker atmos Japan LLC

Tokyo

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