New Year Sales in Japan 2025: Top 10 Picks From UNIQLO, AEON, and More

2025 New Year Sales and Lucky Bags in Japan

During the New Year holiday, many brands offer discounted items in their first sale and sell fukubukuro (lucky bags).

In this article, we present our top 10 picks for the 2025 first sales and fukubukuro for those looking for the best options, featuring the offerings of popular stores like UNIQLO, AEON, Yamada Denki, and more!

Top 10 Picks for 2025 New Year Sales in Japan

1. UNIQLO
2. Yamada Denki
3. AEON
4. Burger King
5. K’s Denki
6. BicCamera
7. GEO
8. ABC Mart
9. Nitori
10. CAINZ

1. UNIQLO

Picture courtesy of UNIQLO’s Official Website (Japanese)
During UNIQLO’s incredibly popular first sale, you can purchase staple items like HEATTECH, cashmere sweaters, and Ultra Light Down jackets at discounted prices.

Some items are also discounted by 2,000 yen, allowing customers to purchase them at a significantly lower price than usual.

Information on the 2025 first sale has yet to be announced, but it is typically held between January 1st and 11th, so be sure not to miss it.

The key highlights of UNIQLO’s first sale are as follows.

- Staple items can be purchased at discounted prices
- Purchases can be made both in-store and online during the sale
- A “New Year’s First Sale Raffle Event” may also be held

2. Yamada Denki

Picture courtesy of Yamada Denki’s Official Website (Japanese)
During Yamada Denki's first sale, you can get the latest home appliances at discounted prices.

You can buy a variety of products at discounted prices, including large appliances like TVs and refrigerators, as well as vacuums and dryers.

Additionally, Yamada Denki’s lucky bags (fukubukuro) not only include expensive home appliances but also offers a chance to win prizes like food or travel through a raffle. Be sure to check it out if you’re interested!

The key highlights of Yamada Denki’s first sale and fukubukuro are as follows.

- You can get the latest home appliances at discounted prices
- Generous point rewards and other perks are available
- Purchases can be made both in-store and online during the sale

3. AEON

Picture courtesy of AEON’s Official Website (Japanese)
During AEON’s annually popular first sale, you can purchase food products, daily necessities, and more at discounted prices.

Moreover, on January 1, 2025, you’ll have a great chance to earn 10 times the WAON POINTs when you pay with your AEON credit card or use AEON PAY on your smartphone!

The annual tradition of the Grand Raffle Event, where you can win shopping and dining vouchers valid at all specialty stores, is also scheduled. Be sure to visit AEON at the start of the New Year!

The key highlights of AEON’s first sale and fukubukuro are as follows.

- Enjoy great savings with point rewards on your shopping
- A variety of family-friendly events and activities
- Purchases can be made both in-store and online during the sale

4. Burger King

Picture courtesy of Burger King’s Official Website (Japanese)
Burger King’s first sale of the year is a discount sale that fast food lovers can’t miss.

Special New Year’s menus and set discounts will be available, and are sure to satisfy both your heart and stomach right at the start of the year.

App-exclusive coupons may also be available, so we recommend checking the app in advance.

The key highlights of Burger King’s first sale are as follows.

- Enjoy special New Year’s menus
- A variety of set menu deals
- App-exclusive coupons may also be available

5. K’s Denki

Picture courtesy of K’s Denki’s Official Website (Japanese)
K’s Denki’s first sale is appealing due to its clear pricing and massive discounts.

Cash discounts are the standard and you can purchase with peace of mind as there are no additional fees. Another highlight is the comprehensive after-sales service.

This is a chance to grab the latest home appliances at affordable prices, so be sure to check it out!

The key highlights of K’s Denki’s first sale are as follows.

- No additional fees with cash discounts
- Free delivery and installation services are a plus
- Get the latest electronics at affordable prices

6. BicCamera

Picture courtesy of BicCamera’s Official Website (Japanese)
During BicCamera’s first sale, you can purchase the latest home electronics and gadgets at special prices.

Additionally, a bonus points campaign is held alongside the sale, allowing customers to enjoy shopping at a great value.

The sale will not only take place in-store but also online, so those living far away can also benefit with peace of mind.

The key highlights of BicCamera’s first sale are as follows.

- You can purchase the latest home electronics and gadgets at special prices
- Earn more points with an increased reward rate
- The first sale will also take place online

7. GEO

Picture courtesy of GEO’s Official Website (Japanese)
During GEO’s first sale, you can purchase second-hand game consoles and video games at discounted prices.

The bulk purchase sale, a deal offering three video games under 1,480 yen at half-price, is especially popular and is a great way to grab video games at a fantastic value.

Information on the 2025 first sale has yet to be announced, but in 2024, there were bulk purchase sales, 2,000 yen discounts, and a New Year’s follow & repost campaign, so don’t miss out!

The key highlights of GEO’s first sale are as follows.

- You can buy second-hand game consoles and video games at discounted prices
- Various discounts, including bulk purchase sales, are held
- Purchases can be made both in-store and online during the sale

8. ABC Mart

Picture courtesy of ABC Mart’s Official Website (Japanese)
During ABC Mart’s first sale, you can purchase sneakers and boots from well-known brands at special prices.

Enjoy bargain shopping by purchasing shoes from popular brands at exclusive online prices or take advantage of coupons offering up to 2,000 yen off.

Information for 2025 has yet to be announced, but a fukubukuro filled with popular items may also be available, so be sure to check it out if you’re interested!

The key highlights of ABC Mart’s first sale and fukubukuro are as follows.

- Purchase shoes from well-known brands at affordable prices
- Online sales will be held simultaneously
- A fukubukuro filled with popular items may also be available

9. Nitori

Picture courtesy of Nitori’s Official Website (Japanese)
During Nitori’s first sale, you can buy furniture like tables, sofas, and beds, as well as other home decor items, at a great value.

If you’re looking to rearrange your room at the start of the year, this is a sale you won’t want to miss.

Information on the 2025 first sale has yet to be announced and dates are still to be confirmed. Be sure to check e-commerce sites and social media regularly if you’re looking to purchase furniture and home goods at a great value.

The key highlights of Nitori’s first sale are as follows.

- You can purchase furniture and home goods at great prices
- Recommended for those looking to rearrange their rooms for the new year
- Also available for purchase on the online store

10. CAINZ

Picture courtesy of CAINZ’s Official Website (Japanese)
During CAINZ’s first sale, you can purchase home appliances, daily necessities, and DIY items at special prices.

CAINZ’s first sale may vary by location, but is typically held from January 1st or 2nd, so be sure to be on the lookout if you’re interested!

The key highlights of CAINZ’s first sale are as follows.

- You can purchase home appliances, daily necessities, and DIY items at great prices
- Campaigns like the New Year Tools Fair will also be held simultaneously
- Affordable fukubukuro have been sold in previous years

Make Your First Purchase of the Year!

In this article, we’ve presented our top 10 picks for the must-buy first sales and fukubukuro in 2025.

This guide includes information on the first sales of the New Year and fukubukuro from popular stores like UNIQLO, AEON, Yamada Denki, and more, so be sure to use it to help with your shopping!