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When To Buy What: Annual Sale Guide For Japan

When To Buy What: Annual Sale Guide For Japan

2017.07.14 Bookmark

The cost of living in Japan is pretty high but great sales take place quite regularly. This article will be your guide to getting the best deals in Japan.

Translated by Allie

Written by Jihyeon Kim

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At first glance, some visitors might think that Japan is an expensive country. While it is true that the cost of living is high, if you pick the right time to shop, you can buy things for really reasonable prices.
Sales can occur many times throughout the year in Japan. In this article, we will take a look at when sales take place and what you should invest in during each sale season. First of all, the best months for shopping in Japan are January, August and December. But why?

January: New Year Sales


Image from Top 7 Souvenir Shopping Spots in Omotesandō, Harajuku!

The start of the new year brings with it new year bargains. Most of the stores across Japan are closed from December 31st to January 2nd or 3rd, so they start their new year sales right after this holiday. You can get good deals on winter clothes among other things. Fukubukuro or lucky bags are sold almost everywhere, and give you the chance to buy lots of items from your favorite brands for really low prices. Please give these sales a try.

January is the best month for shopping lovers to find the best bargains on winter clothes and lucky bags.

Read also: Lucky Bags (Fukubukuro), a Great Way to Do Your New Year’s Shopping

February: Winter Clearance Sales


Although it is still cold in Japan in February, the majority of stores start to sell spring clothes once February begins. You might find there are additional price cuts on winter items at this time too. But the variety of winter clothes available is lower than during the January sales.

Real also: Get Anything Your Heart Desires at Ueno’s Top 5 Shopping Malls

March to Mid-April: Back to School & New Life Sales


For the Japanese, not only the school year but the financial year as well begin in April. The sales held during this time are mainly for students and new company employees who may have to move or start living on their own for the first time. Home appliances, furniture, suits and bags as well as numerous school supplies go on sale. During these sales you are sure to find plenty of the unique yet functional stationery that Japan is famous for.

Real also: The Delights Of Choosing Japanese Stationery At Tokyu Hands

Next PageCheck out the exact periods for summer, autumn and winter sales on the next page!
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