[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/16-238921.webp)
On's latest shoe, the Cloudsurfer Max, will be available at Sports Depot and Alpen stores nationwide from July 17th. Alpen limited edition colors will also be available on the same day. On July 19th, Alpen Tokyo will be hosting a Guinness World Record™ challenge event for the most pairs of running shoes sold in one day!
- Table of Contents
- What is Cloudsurfer Max?
- July 19th (Sat) Guinness World Records™ Challenge at Alpen TOKYO
- 5% OFF coupon
- Store Information
What is Cloudsurfer Max?
This is On's latest max cushion shoe, designed specifically for long-distance running.
The high-stack midsole is made of a dual-density CloudTec Phase™ material and is made of soft foam for an incredibly smooth ride.
The collar is made of flat knit, and the latest engineered mesh and eyestay construction improve breathability and support, resulting in a clean, sophisticated silhouette.
The bold colours and premium details make this a standout style perfect for everyday training.
Cloudsurfer Max Product Overview
・Price: 23,100 yen (tax included)
·size
Men's: 25cm - 28cm, 29cm, 30cm *Up to 28cm in 0.5cm increments
Women's: 23cm to 25cm *0.5cm increments
・Available colors
Men's: Black | Eclipse, White | White, Ivory | Salmon, Ivory | Honeydew
Women's: Black | Eclipse, White | White, Ivory | Salmon, Mineral | Honeydew
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/16-238926.webp)
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/16-238927.webp)
Dual-layer CloudTec Phase™
The two-layer CloudTec Phase™ is made of Helion™ superfoam for excellent cushioning.
It absorbs the impact when landing and provides a soft and smooth ride.
Increase your distance more easily and enjoy long distance runs.
Unique design
The extremely soft midsole and sophisticated upper silhouette match in perfect balance.
A unique and stylish design.
Designed for comfort
The upper is made of highly breathable mesh material, and the collar is made of flat knit.
The shoelace structure has also been updated to improve fit and hold the foot firmly in place for comfort.
☆Store locations
At Sports Depot Alpen stores nationwide and the official online store
Sports Depot Alpen Store List (※)
https://store.alpen-group.jp/store_search/
Alpen Group Online Store
https://store.alpen-group.jp/
*Some stores may not carry this product.
July 19th (Sat) Guinness World Records™ Challenge at Alpen TOKYO
On Saturday, July 19th, Alpen TOKYO's 1st floor running floor will be holding an event titled "Challenge to Be the World's Best Running Shoes," where they will be taking on the challenge of becoming the world's number one in number of running shoes sold *2in a day *1
On the day of the Guinness World Record™ Challenge, we will be offering a wide range of content, including original novelty gifts for those who purchase running shoes and exclusive photo spots, so we look forward to your visit.
Why not take this opportunity to find the perfect running shoes for you?
*1: 12 hours *2: 800 pairs
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/16-238937.webp)
・Outline of the event
Participating store: Alpen TOKYO 1st floor running floor
Date and time: July 19th (Sat) 10:00-22:00
Record name: Most running shoes sold in 12 hours
Achievement condition: Sell 800 pairs of running shoes
Target product: Running shoes
On the day of the Guinness World Records™ attempt, if you purchase the appropriate running shoes on the 1st floor of Alpen TOKYO, you will receive a special Guinness World Records™ attempt sticker.
*Please note that stickers are available in limited quantities and will be distributed on a first-come, first-served basis.
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/17-238997.webp)
In addition, customers who purchase NIKE, ASICS, adidas, or New Balance running shoes will receive free novelty goods from each manufacturer.
![[Guinness World Records™ Challenge Event] On Cloudsurfer MAX is here!](https://resources.matcha-jp.com/resize/720x2000/2025/07/16-238943.webp)
*Please note that the number of novelties is limited and distribution will end once all stock has been depleted.
5% OFF coupon
・Participating stores: Duty-free stores nationwide, including Alpen TOKYO
-Expiration date: December 31, 2025
・Please present the coupon screen at the register.
・Cannot be used in conjunction with other discounts.
・Tax-free applies to purchases of 5,500 yen or more (tax included).
・To receive tax exemption, the purchaser will need to show their own ID/passport/travel permit/or other proof that they are a tourist visiting Japan.
Store Information
Alpen TOKYO https://x.gd/PyW7g
Address: 〒160-0022
Tokyo, Shinjuku-ku, Shinjuku 3-23-7 Unika Building B2-8F
AlpenGroup operates retail stores for sports and leisure goods. ``SPORTS DEPO'', a general sports shop, ``Alpen Outdoors'', an outdoor specialty store, and ``GOLF5'', a golf specialty store, are open nationwide, offering sporting goods from famous sports brands as well as highly fashionable apparel and shoes. We offer a wide selection of products and services that will satisfy all sports enthusiasts.
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