Take Part in a Survey and Win a Bottle of Hyakujuro Emotion!
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Hayashi Honten is an artisan sake brewery founded in 1920. A limited quantity of 110 bottles of “Hyakujuro Emotion” was released for their 100th anniversary project. Take a survey to win a bottle of high-quality sake and sake cups!
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Tokyo, Japan
Win a Bottle of Sake by Filling in a Survey
Hayashi Honten, a sake brewery located in Gifu Prefecture, has launched a survey campaign! Participants who complete the survey can win one of 110 limited-edition bottles of Hyakujuro Emotion! Entries are open until March 25, 2022.
The Story of Hayashi Honten
Hayashi Honten is an established sake brewery located in Kakamigahara, Gifu Prefecture.
Gifu is a mountainous prefecture where pristine water is easily available. This is the secret ingredient behind the high-quality sake produced here. Gifu is also where Hayashi Honten was founded. The brewery has been making sake loved by locals for generations.
Hayashi Honten was the first sake brewery in Japan to develop the “triple fermentation process,” a next-generation sake-making method free of additives. This technique creates sake that is great for your health with a distinct flavor utilizing natural lactic acid sources.
The quality of their sake is highly reputed around the world. The brewery won the Platinum Award at the Kura Master 2020, a sake competition held in France.
A feature of Hayashi Honten is the passionate desire to introduce the charms of traditional Japanese sake worldwide.
Ms. Rieko Hayashi, who became the fifth owner of the brewery in 2007, advocates the concept “SAKE CULTURE TO GO!” and makes sake with stories that emphasize human emotions.
Hyakujuro: A Sake Brand Inspired by a Kabuki Actor
Hyakujuro is Hayashi Honten’s main sake brand. The namesake of this notable sake is Mr. Hyakujuro Ichikawa, a Kabuki actor hailing from Kakamigahara City.
Around 90 years ago, Hyakujuro Ichikawa donated 1,200 cherry trees to Shinsakai River in Kakamigahara. These blossoms became known as the Hyakujuro Sakura and is now a famous cherry blossom viewing spot visited by hundreds of people.
The hope behind this beverage is for people from all walks of life to enjoy sake under the Hyakujuro Sakura in full bloom. This wish became the foundation of the Hyakujuro brand’s creation in 2012.
To date, the Hyakujuro brand has sold over 30 different varieties, each having its own distinct flavor. For instance, the “Hyakujuro Sakura” is a popular beverage overseas with a fresh taste reminiscent of spring.
Special attention is also applied to the Hyakujuro label. The label is inspired by a kabuki style of makeup called kumadori. This eye-catching label is photogenic, while expressing the love that Hyakujuro Ichikawa held for his hometown.
Hyakujuro Emotion: 110 Sake Bottles Expressing Five Emotions
Currently, the “Hyakujuro Emotion” series will be sold in a limited quantity of 110 bottles. This release is part of Hayashi Honten’s 100th anniversary project “For the Next 100 Years~Hyakujuro in the Future~.”
Emotion is a sake series that gives a tangible form to the brewery’s wish to empathize with the feelings of others more than ever before.
“I want to live freely and radiantly.”
“I want to work for the world and humanity.”
“I want to become someone who can treasure others.”
“I want to aim towards my goals.”
“I want to treasure my relationships with others.”
The Emotion series comes in five sake varieties to encourage the following emotions: Yume (Dream), Miyabi (Elegance), Bi (Beauty), Do (Zen), and Wa (Harmony).
You can enjoy different flavors with each sake. For example, Yume (Dream) has a charming sweetness while Miyabi (Elegance) has a refreshing grapefruit-like scent. Check out the official website (Japanese) for more details.
Don’t overlook the product’s luxurious packaging or the sake cup that comes as a set. The sake cup is custom-made by Marumo Takagi, a celebrated Mino ware producer.
Watch the video above for an in-depth look at the hope and love placed into the “Hyakujuro Emotion” series.
Take a Survey to Win a Bottle of Emotion Sake!
Hayashi Honten continues to take on numerous challenges to share the charms of sake worldwide.
This time, they’ve launched an exclusive campaign for MATCHA readers! Thirty people will be selected from participants who complete a survey on sake to win an Emotion Sake Tasting Kit. What’s more, the grand prize is a full set of “Five Emotion Sake Bottles” (1 winner)!
Participants living in countries where alcohol cannot be shipped will be gifted sake cups (10 people) made by Marumo Takagi in the Mino ware style.
Take the survey to win wonderful prizes!
Survey Details
・Survey URL: https://forms.gle/mRh1xdV7VydYjXcB9
・Period (JST): February 25 (Friday) - March 25 (Friday)
・Prize Details: Grand prize is a set of five Emotion sake bottles (1 winner), second place is a sake cup (10 winners), and third place is a sake tasting kit (30 winners)
・Prize Announcement: After April 1 (Friday)
・Prize Announcement URL: https://japantomorrow-en.matcha-jp.com/projects/110
*Giveaway results will be published on the crowdfunding platform Japan Tomorrow after April 1.
All pictures courtesy of Hayashi Honten
Sponsored by Hayashi Honten
Written by
Tokyo, Japan
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