Try the Delicious Beer at Kawaguchiko! The Award Winning "Fujizakura Beer"

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The Fuji Five Lakes region in Yamanashi Prefecture, at the foot of Mt. Fuji, is home to many delicious foods and drinks that make use of the local water. Among these, we would like to introduce "Fujizakura Heights Beer", which is made using "Fujizakura Life Water", a natural water from Mt. Fuji.

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What is Fujizakura Heights Beer?

Fujizakura Heights Beer Brewery is located at an altitude of 1,000m at the foot of Mount Fuji, surrounded by the natural beauty of Mount Fuji.

Fujizakura Heights Beer uses "Fujizakura Life Water", natural water from Mt. Fuji, pumped up from 150 meters underground at the company's water source, as its brewing water. "Fujizakura Life Water" is natural water from Mt. Fuji that is absorbed into the earth from rain and snow that falls on Mt. Fuji, and then slowly seeps into and is filtered through multiple layers of lava over the course of several decades, resulting in a well-balanced mix of minerals from the earth.

Fujizakura Heights Beer Beer is an authentic German-style beer made with this water and brewing techniques cultivated at Demens Brewing College, one of the few nationally certified schools in Germany with over 100 years of history and many excellent brewers. Most of the ingredients are imported from Germany, and the beer is 100% malt (with some exceptions). In addition, most of the beer is not filtered, so it contains a lot of live yeast, allowing you to enjoy the original taste and aroma of the beer.

In addition to the four regular beers "Pils", "Weizen", "Rauch", and "Schwarzweizen", they also brew a fruit beer "Yuzu Weizen" using yuzu from Fujikawa-cho, Yamanashi Prefecture, as well as about 20 other limited edition beers throughout the year. They have also won numerous awards in competitions both in Japan and abroad, including a gold medal at the World Beer Cup, a global competition known as the Olympics of beer, and the World Beer Awards.

The Beer Varieties 

Fresh and Floral: Pils

In addition to the deep aroma and bitterness of aroma and bittering hops, the rich flavor of malt is also prominent. You can enjoy the perfect balance of the three types of hops and a refreshing throat feel.

Style: German Pilsner

Alcohol content: 5.0%

Bitterness (IBU): 30

Scent: Herbal and floral

Taste: Clear, sharp and bitter

Enjoy the Fruitiness: Weizen

This ale beer is made from over 50% wheat malt. It is the culmination of our brewery's efforts to overturn the typical image of beer as crisp and smooth. The banana-like clove and ester aroma comes from pure fresh yeast, and it has a smooth fruity taste with reduced hop bitterness.

Style: South German Hefeweizen

Alcohol content: 5.5%

Bitterness (IBU): 12

Aroma: Gorgeous ester and clove scent

Taste: Fruity, sweet and mellow

Soft Smoky Aroma: Rauch

"Smoked beer" is made by smoking malt with beechwood chips to infuse the smoky flavor into the malt. It is a very unique beer with a smoked food-like aroma the moment it is poured into the glass, and its mild mouthfeel makes it suitable for a wide range of pairings. Rauch, with its soft smoky aroma, may seem peculiar at first glance, but it is actually very easy to drink, and the mellow malt flavor is one of its great features.

Style: Bamberg style Rauchbier

Alcohol content: 5.5%

Bitterness (IBU): 21

Aroma: Rich smoke aroma

Taste: Smoky and malty sweetness

Fruity Dark Ceer! Schwarz Zweizen

A total of seven types of malt are exquisitely blended, including caramelized and roasted barley and wheat. This dark beer combines the roasted aroma of coffee beans with the clove aroma of Weizen, resulting in a dark beer with the fruity flavor unique to Weizen and the caramel/roasted aroma.

Style: Dunkelweizen

Alcohol content: 5.0%

Bitterness (IBU): 16

Aroma: Fruity and roasty

Taste: Sharpness and sweetness coexist

Winning Awards: World Beer Cup 

World Beer Cup

The World Beer Cup is organized by the American Brewers Association and was held every two years from 1996 to 2018. It was canceled in 2020 due to the impact of the COVID-19 pandemic, but will be held annually from 2022. This year marks the 14th time it has been held, making it one of the world's largest beer judging events.

At the 2023 competition, 10,213 beers from 2,376 breweries from 51 countries were entered into 103 categories, and 272 judges from 26 countries judged each category, awarding gold, silver and bronze medals.

[Fujizakura Heights Beer"World Beer Cup" award history]

World Beer Awards

The World Beer Awards is a global beer competition organized by the British publishing company Ballagraph Publishing. It has been held annually since 2007 to decide the "world's best beer" of the year, and has two categories, "Taste" and "Design." The "Taste" judging is done in three stages, Rounds 1 to 3, by blind tasting (a tasting method in which the brands are not revealed).

[List of 2021 award-winning beers]

Fujizakura Heights Beer Official Website

Where to Enjoy the Beer 

1. FUJI GATEWAY

FUJI GATEWAY, which is attached to the Fujizakura Heights Beer Brewery, is an experiential adventure facility where you can enjoy activities at the foot of Mt. Fuji and the great outdoors. In the "Clubhouse", you can not only taste Fujizakura Heights Beer, but also purchase FUJI GATEWAY original products as well as local Yamanashi Prefecture products.

FUJI GATEWAY


A free shuttle bus is available from behind the Fuji Kanko Development Building, right in front of Kawaguchiko Sta. on the Fujikyuko Line.

It takes about 15 minutes by bus from Kawaguchiko Sta..

Departure from Lake Kawaguchiko Station: 9:45, 11:30, 13:20, 15:40, 17:35

Departing from Fuji Subaru Land 10:34/12:17/14:09/16:27/18:22

Approximately 15 minutes from Lake Kawaguchiko/Fujiyoshida Interchange via Prefectural Route 707

2. Fuji Chobo no Yu Yurari Onsen

Fuji Chobo no Yu Yurari Onsen is a day-trip hot spring facility where you can enjoy a soak in the hot springs while taking in the spectacular view of Mt. Fuji. You can enjoy Fujizakura Heights Beer at the restaurant on the first floor of the facility, and you can also purchase it as a souvenir at the shop on the second floor. A beer after soaking in the hot springs is the best!

Details of Fuji Chobo no Yu Yurari Onsen


A free shuttle bus is available from Kawaguchiko Sta. on the Fujikyuko Line (advance reservation required).

https://www.fuji-yurari.jp/access.html

It takes about 30 minutes by bus from Kawaguchiko Sta..

From Lake Kawaguchiko/Fujiyoshida Interchange, take National Route 139 towards Lake Motosuko for about 20 minutes.

Where to Buy the Beer 

The Fujizakura Heights Beer Kaihatsu Building in front of Lake Kawaguchiko Station!

You can enjoy Fujizakura Heights Beer draft beer, which can only be tasted here.

The Fuji Kanko Kaihatsu Building in front of Lake Kawaguchiko Station is the landmark

There is a food truck parked at the back after passing through this entrance!

Please feel free to use it while waiting for a bus or train!

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Pils/Yuzu Weizen 600 yen

Very popular! Manpuku Shumai 400 yen

Manpuku fried rice 400 yen

Manpuku shumai and fried rice set 700 yen

If you have the chance to visit Lake Kawaguchiko at the foot of Mt. Fuji, be sure to try Fujizakura Kogen Beer!

Written by

The northern foot of Mt. Fuji in Yamanashi Prefecture is a stunning area of Japan that has plenty to offer visitors. At the foot of Mt. Fuji, including ”Arakurayama Sengen Park”, which offers a view of Mt. Fuji and the iconic five-story pagoda, "Chureito." The Kawaguchiko Momiji Corridor is also a must-visit during the autumn season when visitors can see the colorful leaves. Our company, based in Lake Kawaguchiko, operates various facilities that utilize the natural resources of Mt. Fuji. These include the theme park "Fuji Subaru Land," which offers a range of exciting rides and attractions, and the Fujiten Snow Resort, where visitors can enjoy skiing and snowboarding. Visitors can also sample the world-famous "Fujizakura Heights Beer," made using natural water “Fujizakura Meisui” , or relax in the natural hot spring, "Fuji Chobo no yu Yurari," . We will clearly communicate the charm of Mt. Fuji, which changes with the seasons, from the base of Mt. Fuji in Kawaguchiko.

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