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Enjoy Ehime Local Sake Tasting at Kuramotoya
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Kuramotoya, located about a 5-minute walk from the Matsuyama Castle ropeway lift station, is a local liquor store for Ehime's local sake. It has a wide selection of unique and refreshing sake from 28 breweries in Ehime Prefecture, which has been known as a sake-producing region for 400 years. Please...
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Table of Contents
- Ehime Craft Sake is a Soothing Drink.
- The feature of Kuramotoya
- Introducing a popular sake tasting menu
- Let's find your favorite craft sake at Kuramotoya!
Ehime Craft Sake is a Soothing Drink.
Ehime Prefecture is surrounded by mountains and the sea, has few plains, and has steep terrain. From east to west, it is divided into Toyo, Chuyo, and Nanyo. Each of these three regions has its own unique climate and temperament, and the sake they make is slightly different. Toyo produces light, refreshing sake. Chuyo produces light, flavorful sake. Nanyo produces full-bodied sake. In general, Ehime sake is said to be flavorful and smooth, matching the light food culture centered on white fish from the Seto Inland Sea. The sake nurtured by the good-natured people of Ehime in the mild climate and environment of the Seto Inland Sea is a soothing "sake of relaxation."
The feature of Kuramotoya
Kuramotoya, an antenna shop for local sake in Ehime Prefecture, stocks about 150 brands of local sake from 28 breweries in the prefecture. It is located about a 5-minute walk from the Matsuyama Castle ropeway lift station, making it easy for tourists to stop by.
The shop has a standing bar where you can enjoy comparing different drinks for as little as 100 yen per glass.
If you find a sake you like, you can buy it as a souvenir or take it back to your home or hotel. Domestic shipping is also available.
Introducing a popular sake tasting menu
The most popular menu item is a sake tasting event using "Ehime Sakurahime Yeast," a flower yeast for sake breweries that was isolated from the "Sakurahime" flower, an original variety of Ehime Prefecture. This series features a wide variety of sakes made by 23 breweries in Ehime Prefecture. Please also take note of the product design, which enhances the appeal of the sake and enhances its appeal.
At Kuramotoya, you can compare three varieties of your choice from the Sakurahime series for 1,250 yen per glass or 1,050 yen per sake cup. The Sakurahime series is broadly divided into four types. We will introduce the characteristics of each type's flavor.
TYPE-1: features a tropical scent
The eight types of sake in TYPE-1 are characterized by their gorgeous fruity aroma. They have a good balance of moderate sweetness and refreshing acidity, and are recommended when you want to feel gorgeous. Recommended food pairings include cream stew, gratin, and rolled cabbage.
TYPE-2: Refreshing and clear taste
The five types of sake in TYPE-2 have a clean, smooth taste. The mild, subtle, refreshing aroma will whet your appetite. Recommended food pairings include sashimi, yudofu, and potato salad.
TYPE-3: A good balance of sourness and sweetness
The 10 types of TYPE-3 are sakes with a good balance of strong acidity and moderate sweetness. The aroma reminds you of melon and pineapple. Examples of food pairings include beef stew, meat sauce, braised pork, and shumai.
TYPE-4: Elegant and mellow taste
The five types of TYPE-4 are sakes characterized by their rich aroma and refreshing, sparkling acidity. They are recommended for those who want to feel luxurious with their elegant, rounded, mellow flavor. Examples of food pairings include pork cutlets, fried chicken, yakitori, and fried dumplings.
Snacks to enjoy with the tasting set
Kuramotoya also has a menu of over 40 types of snacks to enjoy with your tasting set. Some of the snacks are made by the brewers themselves, so please enjoy pairing them together.
Snack menu examples: Sake lees and broad beans from Sakuroku Brewery 100 yen; Narazuke from Yoro Brewery 250 yen; Charcoal-grilled yakitori (a specialty of Imabari City) 350 yen; Pate de campagne from Matsumae-cho, Iyo-gun, Ehime Prefecture 450 yen; Grilled Kawahagi from Iyokagiya 500 yen; Cheese marinated in oil 1,000 yen
Let's find your favorite craft sake at Kuramotoya!
If you want to enjoy discovering unique flavors while traveling in Ehime Prefecture, be sure to stop by Kuramotoya, a local sake antenna shop. The real pleasure of your trip will be doubled if you can choose sake at a restaurant in your travel destination after learning about the characteristics of sake in each area of the prefecture and your own preferences. Kuramotoya also posts event information such as tasting sales on Instagram, so be sure to check it out.
Written by
Ehime Prefecture, surrounded by mountains and the sea, has few plains and steep terrain, and is divided from east to west into Toyo（Eastern Ehime）, Chuyo（Central Ehime）, and Nanyo（Southern Ehime）. Each of these three regions has its own unique climate and temperament, and the sake they make is slightly different. Toyo produces light, refreshing sake. Chuyo produces light, flavorful sake. Nanyo produces sake with a fuller flavor, and in general, Ehime sake is said to be flavorful and smooth, matching the light food culture centered on white fish from the Seto Inland Sea. The sake nurtured by the good-natured people of Ehime in the mild climate and environment of the Seto Inland Sea is known as a soothing "sake" with a gentle mouthfeel.
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