"Okayama New Discovery! GACHA" is a little quirky, but adorable. Now on sale in Okayama Prefecture!

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Speaking of capsule toys, they are now enjoyed by a wide range of generations, from young people to children and adults!

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Okayama Prefecture is located in the Chuo of Western Japan, and is known as the "Land of Sunshine" due to its warm climate and little rain throughout the year. It is conveniently located halfway between famous tourist spots such as Kyoto, Osaka, and Hiroshima, and is also the gateway to Shikoku via the Great Seto Bridge. Okayama is also known as the "Fruit Kingdom," and the fruits that grow in the warm climate of the Seto Inland Sea and sunshine are of the highest quality in terms of sweetness, aroma, and flavor. You can enjoy seasonal fruits such as white peaches, Muscat grapes, and Pione grapes! Okayama is also home to world-famous tourist spots such as Okayama Castle, Okayama Korakuen Garden, one of Japan's three most famous gardens, and Kurashiki Bikan Historical Quarter, which are renowned for their history, culture, and art!

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In order to promote the charms of Okayama Prefecture through capsule toys and gain new fans, the Okayama Tourism Federation and Town Information Okayama have collaborated to develop local capsule toys.

The name is "Okayama New Discovery! GACHA".

Sales will begin on Wednesday, November 27th at three stores in Okayama Prefecture.

The capsules contain a total of seven different flavors. We will introduce the lineup that you will be interested in.

The unique "varieties" of Okayama are now available as acrylic key chains!

The acrylic key chains (7 types in total) are based on things that are loved by local Okayama residents and things that they would like people outside the prefecture to know about, and cost 400 yen each.

In addition to the main motif, the acrylic key chain is a double-chain design that comes with a peach-shaped charm featuring the logo.

Not only can you enjoy it yourself, but it is also recommended as a souvenir or gift as it is only sold in Okayama Prefecture.

Momotaro Manhole

As you'd expect in Okayama, even the manholes feature Momotaro! The cute manholes depicting the wide-eyed Momotaro and his companions were actually designed by Okayama City officials.

Cat Lord Sanjuro

"Sanjuro" is a male cat who was rescued from Bitchu Matsuyama Castle after the "Western Japan Heavy Rains" in July 2018. His name comes from Tani Sanjuro, a samurai of the Bitchu Matsuyama Domain who became the captain of the Shinsengumi. He is cute and friendly, and is the "cat castle lord" beloved by tourists.

Peach Boat

The peach-shaped boat allows you to take a leisurely stroll on the Asahikawa River that flows between Okayama Korakuen Garden and Okayama Castle. It is very popular as you can get a taste of Momotaro while riding the "peach boat".

Gon-chan

Gon-chan, the mascot of the Tsuyama Gongo Festival, loves dancing and fireworks and has a cheerful personality. In the Tsuyama area, which has a long history of kappa legends, kappas are affectionately called "Gongo."

Fried oysters with soft serve

This unique sweet is made with plump and juicy fried oysters from Hinase and served with sashimi soy sauce. You can try it at Gomi no Ichi, a fish market lined with freshly caught seafood.

Yellow chives

"Yellow chives" are said to have originated in Okayama Prefecture, and account for about 70% of the national production. It is one of Okayama's representative agricultural products. Its elegant fragrance and sweetness make it delicious when served as "ohitashi" (boiled green onions) or "bara sushi."

Retirement

Suinkyo are young men wearing masks of an old man and an old woman who appear at the annual festival of Achi Shrine in Kurashiki City. It has a long history, apparently beginning in the mid-Edo period. The masks, which resemble pickled radishes, are a little creepy, but somehow they seem addictive!

The machine is a cashless type that does not require coins!

The machine that sells "Okayama New Discovery! GACHA" is a cashless type that does not require coins or currency exchange and can be purchased smoothly with a smartphone. It supports various QR code payments (PayPay / Rakuten Pay / LINE Pay / dPayment / au PAY / Merpay / Ginko Pay *Yucho Pay etc. / WeChat Pay / Alipay).

*"QR Code" is a registered trademark of DENSO WAVE Inc. *Cash purchases and charging at stores where the card is installed are not possible.

New Discoveries in Okayama! GACHA Official Website

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"Okayama New Discovery! GACHA" is on sale at three stores in Okayama Prefecture.

It is currently on sale at "Harenokuni Okayamakan" in the Omotemachi shopping district, "Haremachi Tokku 365" in AEON MALL Okayama, and "Kurashiki Momoko" in the Kurashiki Bikan Historical Quarter.

Where to buy

●Sunny Country Okayama Hall Address: 1-1-22 Omotemachi, Kita Ward, Okayama City Prefecture (inside the Omotemachi shopping arcade)

Address: 1-1-22 Omotemachi, Kita Ward , Okayama City (inside the Omotemachi shopping arcade)

Business hours: 10:00-18:00

Closed: Tuesdays (open on public holidays)


● Haremachi Tokku 365 Address: 2nd floor , AEON MALL Okayama Okayama, 1-2-1 Shimoishii, Kita Ward , Okayama City , Okayama Prefecture

Address: AEON MALL Okayama 2nd floor, 1-2-1 Shimoishii, Kita Ward, Okayama City , Okayama Prefecture

Business hours: 10:00-21:00

Closed: None


● Kurashiki Momoko Shirakabe Main Store Address: 1-1-6 Chuo , Kurashiki City, Okayama Chuo(within the Kurashiki Bikan Historical Quarter)

Address: 1-1-6 Chuo, Kurashiki City, Okayama Chuo(within the Kurashiki Bikan Historical Quarter)

Business hours: 10:00-17:00 *Saturdays, Sundays, and holidays: 10:00-17:30

Closed: Irregular


*Please contact each store for information on stock availability as sales periods and availability may vary by store. *Quantities are limited, so please forgive us if they are sold out.

New discovery in Okayama! GACHA

Inquiries: Visavi (1-3-1 Uchisange, Kita Ward Okayama City )

Telephone: 086-224-7174

Reception hours: 10:00-17:00 *Excluding Saturdays, Sundays, and public holidays

Email: okayama-shinhakken-gacha@vis-a-vis.co.jp

Okayama Prefecture is located in the Chuo of Western Japan, and is known as the "Land of Sunshine" due to its warm climate and little rain throughout the year. It is conveniently located halfway between famous tourist spots such as Kyoto, Osaka, and Hiroshima, and is also the gateway to Shikoku via the Great Seto Bridge. Okayama is also known as the "Fruit Kingdom," and the fruits that grow in the warm climate of the Seto Inland Sea and sunshine are of the highest quality in terms of sweetness, aroma, and flavor. You can enjoy seasonal fruits such as white peaches, Muscat grapes, and Pione grapes! Okayama is also home to world-famous tourist spots such as Okayama Castle, Okayama Korakuen Garden, one of Japan's three most famous gardens, and Kurashiki Bikan Historical Quarter, which are renowned for their history, culture, and art!

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