The 9th "atmoscon" will be held in April 2025

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The 9th "atmoscon" will be held in April 2025

The key visual for the 9th "atmoscon" to be held in April 2025 has been completed under the direction of "OSRIN" and "Arai Makoto" of the creative label "PERIMETRON". Participating brands and ticket details have also been decided.

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The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.

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What is "atmoscon", the sneaker culture festival?

"atmoscon" is a sneaker convention brought to you by "atmos," which will celebrate its 25th anniversary in 2025. The 9th event is scheduled to be held on Saturday, April 19th and Sunday, April 20th, 2025. The festival of street and sneaker culture is themed on "learning from the past for the new," and is an event where you can look back on the 25-year history of "atmos" and experience the evolution of the chain as it continues to take on new challenges.

"Learning from the past for new discoveries"

"atmos con", scheduled to be held in April 2025, is a festival-style event that started in 2016 and is one of the largest sneaker-focused events in Japan. Three years after its first event in 2021, the long-awaited return of "atmos con vol.9" will be themed on "learning from the past" to commemorate the milestone of atmos's 25th anniversary. In addition to looking back on atmos's 25-year history, we plan to hold an exhibition that allows you to experience atmos's ever-evolving challenges and new ventures.

Participating brands will be setting up booths offering a variety of content and one-of-a-kind experiences, focusing mainly on sneakers, sports, and apparel brands.

In addition to being able to purchase products, the store will also offer a wide variety of physical experiences, including live artist performances and talk shows, as well as a food space, providing an immersive experience that can only be experienced here, allowing you to enjoy yourself all day long.

atmoscon details page

Participating Brands

The first wave of brands exhibiting at "atmoscon" has also been announced. The lineup will include brands that have been indispensable to atmos in the past and the future, with a focus on sneakers, sports, and apparel brands, and a variety of content and one-of-a-kind booths will be on display.

The 9th "atmoscon" will be held in April 2025

Nike, adidas Originals, ASICS SportStyle, New Balance, On, PUMA, Salomon, HOKA, CROCS, CONVERSE, VANS, BIRKENSTOCK, MERRELL, Saucony, DC SHOSE, LACOSTE, FILA, JASON MARKK, DFNS, Crep Protect, sabukaru, MEW - cat in a dogs world, Ewing Athletics, ASCLO, KICKSWRAP, THIRDMOVEMENT, NEGATIVETHREE, Opening Project, and more...

[Ticket sales details]: Sales start on Friday, January 31, 2025

Click here to register as a member → Register as a member | atmos Official Online Store

Advance tickets will be available for atmos members only, and will be on sale from Friday, January 31st. If you are not yet an atmos member, please take this opportunity.

Date and time: Saturday, April 19, 2025, 11:00 - 18:00 / Sunday, April 20, 2025, 11:00 - 17:00

Venue: Shinjuku Sumitomo Building Triangle Plaza

Venue MAP

About Key Visual

The key visual for this event was created under the direction of video artist OSRIN of the creative label PERIMETRON, in collaboration with graphic designer Arai Makoto. Inspired by atmos' 25-year history and the theme of this event, "Learning from the past," the key visual is full of story.

The 9th "atmoscon" will be held in April 2025

"PERIMETRON" details page

Upon receiving the offer from atmos, OSRIN commented, "I felt the swell of the times in the roots of atmos, and the strong will that has been passed down to the present day. It was an honor to create the graphics for atmoscon, which will be held in the year of the 25th anniversary of the brand that I was interested in as a child." Furthermore, the image of the Key Visual, which he created in collaboration with Arai, is "Pearl from low-tech robots, Jay from high-tech robots. I depicted the will of atmos, which has continued to move forward while updating itself over a long period of time since the beginning of atmos, in characters and a story." The story is completed with a robot character as the main character, growing with the evolution of technology over the years.

It is also worth noting that the background is expressed in a way that shows how atmos will continue to evolve from its history to the present day.

The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.

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