Kiddy Land Shinjuku Store Opens with Exciting Specialty Shops

Shinjuku is excited to welcome the grand opening of the new Kiddy Land Shinjuku Store!

The flagship Kiddy Land Shinjuku Store opened its doors on April 25, 2025. It covers about 870 square meters (around 9,370 square feet) across the first four floors of the Okadaya Building. With its striking design and wide selection of products, the store is now welcoming both locals and international visitors.

Kiddy Land, in collaboration with respected partners, now features several specialty shops within the new store. Highlights include the Snoopy Town Shop, developed with Sony Creative Products Inc.; the Rilakkuma Store & Sumikkogurashi Shop, created with San-X Co., Ltd.; and Chiikawa Land and Koupen-chan’s Shop, brought to you by Spiral Cute Co., Ltd. The store also offers a charming Miffy-style section, showcasing products inspired by the beloved character Miffy.

Highlights and Features of Kiddy Land Shinjuku Store

Snoopy Town Shop

Celebrate the whimsical world of PEANUTS with a range of merchandise, including plush toys, stationery, and home decor items adorned with beloved characters like Snoopy, Charlie Brown, and Lucy.

 This shop will provide a nostalgic experience for fans of all ages, offering exclusive and limited-edition items.

Rilakkuma Store & Sumikkogurashi Shop

 Immerse yourself in the delightful expressions of Rilakkuma and the endearing Sumikko characters. 

This store is themed around Happy life with Rilakkuma, encouraging visitors to embrace relaxation and joy through adorable merchandise, including lifestyle goods, apparel, and limited collectibles.

 The Sumikkogurashi section highlights the charm of quirky, sometimes shy characters, providing a soothing atmosphere perfect for all ages.

Chiikawa Land

 Dive into the trendy world of Chiikawa, featuring stylish and cute merchandise aimed at young adults and children alike.

 Shoppers can find collectibles, apparel, and accessories themed around the delightful Chiikawa characters, which celebrate friendship and cuteness.

Koupen-chan's Shop

Discover the whimsical world of Koupen-chan, a charming penguin character designed to lift spirits with its cheerful demeanor. This shop offers an array of products, including plush toys, stationery, and lifestyle accessories that capture the essence of Koupen-chan’s cuddly nature.

KIRBY’S PUPUPU MARKET

 A dedicated space for fans of the beloved video game character Kirby, this shop will offer a variety of game-related merchandise, including figures, stationery, and gourmet treats inspired by the game world. 

Fans can also find unique Kirby-themed collectibles that are perfect for display or as gifts.

Maruko and Kojikoji Store

Celebrating the popular characters created by Momoko Sakura, this shop is filled with nostalgic items that evoke fond memories from the beloved anime and manga series. Visitors can find a selection of character merchandise, including traditional Japanese items, home goods, and apparel, reflecting the series' heart-warming themes.

Miffy Style

 Featuring the charming and minimalist designs of Miffy, this store will provide a curated collection of lifestyle products, home decor, and fashion accessories that embrace the philosophy of less is more. The pleasant atmosphere will be enhanced by delightful illustrations of Miffy and her friend Melanie, inviting customers to enjoy their shopping experience.

Event Space

An exclusive event area named K-SPOT on the first floor will host character showcases, allowing fans to interact with both new and nostalgic characters through dynamic LED displays.

Original Products

Kiddy Land will launch its own original products, including special items featuring the Kiddy Land logo.

Limited Edition Merchandise

Starting from the opening week, exclusive products will debut, including plushies and other unique items only available at this location.

Purchase Benefits

 Customers will have the opportunity to receive original charms as gifts with purchases over 4,400 yen, with availability depending on stock.

Store Overview

Store name: Kiddy Land
Hours: 10:30 - 20:30
Please note that during the grand opening (April 25–May 11), entry is limited to pre-reserved tickets to manage visitor flow.
Location: Tokyo, Shinjuku, Okadaya Building, 1st to 4th Floors, 3-23-16
Official Website: https://www.kiddyland.co.jp/shoplist/shinjuku/ (Japanese)
Information and picture source: PR Time, atpress and Kiddy Land press release