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14 Best Korean Street Foods and Sweets in Shin-Okubo

14 Best Korean Street Foods and Sweets in Shin-Okubo

Explore 14 top Shin-Okubo food spots, from Korean classics to trending sweets. Includes prices, station access, maps and itineraries!

Written by

I am currently working as the Taiwan version editor for MATCHA. I am from Changhua County and during my time in Taiwan, I worked as a domestic Japanese tour guide and in interview PR for a Japanese television station. I am skilled at arranging travel itineraries, particularly for food and hot spring-related attractions. My interests include photography, especially food and portrait photography. Due to my age and my fondness for places like bars and izakayas, I call myself 'Matcha Uncle'.


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Shin-Okubo

Picture courtesy of pixta
Shin-Okubo is widely known as Tokyo's Koreatown. Surrounding JR Shin-Okubo Station, you will find a dense cluster of must-visit food spots—from popular staples like tteokbokki, Korean bakeries, and coin-shaped "10-yen bread" (named for its shape, not its price) to the latest viral desserts trending in Korea.

In this article, we introduce the top Korean street foods and desserts to check out in Shin-Okubo in 2026, complete with prices, walking time from Shin-Okubo Station, and dine-in availability.

We have also put together a recommended 2 to 3-hour food-hopping itinerary for first-time visitors.

*Prices, business hours, and menu items are subject to change. Please check each shop's official website or social media accounts for the latest information before visiting.


Shin-Okubo Food Walk Map and 14 Recommended Spots List

First, let's check out the full list of food spots introduced in this guide.

Since the spots around Shin-Okubo Station are concentrated within easy walking distance, we recommend picking 3 to 5 places that catch your interest to visit.

Spot Recommended Item Price Estimate Walking Time From Station Dine-in Space
1. Yupdduk Tteokbokki Shop #1 Single Original Tteokbokki 2,180 yen ~1 min Available
2. HOICHA Oreo Croffle 650 yen ~1 min Not Available
3. Sulbing Cafe Shin-Okubo Flagship Apple Mango Cheese Sulbing 1,859 yen ~1 min Available
4. BOKHODU Walnut Red Bean Butter Balls 1,000 yen for 8 pcs ~2 mins Not Available
5. Hello! Donuts Milk Cream (Uyu Cream), etc. From 550 yen ~3 mins Available
6. OKUDANG Soboro Bread From 500 yen ~3 mins Available
7. 2D Cafe Strawberry Shaved Ice 1,580 yen ~3 mins Available
8. STARCONE Caramel soft serve (Caramel-n) 550 yen ~3 mins Available
9. Obongzip Korean Cuisine From ~2,000 yen ~5 mins Available
10. King Cheese 10-Yen Bread 10-Yen Bread (Cheese Flavor) 500 yen ~5 mins Benches available
11. Yoajung Frozen Yogurt Varies by combination ~6 mins Check in store
12. ABEBE BAKERY JEJU×TOKYO Breads and Donuts From 430 yen ~8 mins Check in store
13. cafe guum Donancier From 450 yen ~8 mins Available
14. Okdongsik Dwaeji Gukbap (Pork Soup) From 980 yen ~11–13 mins Available

If you want to check everything on Google Maps, saving your target spots in advance is very convenient.

Starting from Shin-Okubo Station and moving in the order of "Okubo-dori Avenue → Ikemen-dori Street → Shokuan-dori Avenue Area" allows you to visit many spots relatively efficiently.

Things to Know Before Going on a Food Walk in Shin-Okubo

Food Hopping Is Great, But Avoid Eating While Walking

Shin-Okubo

Picture courtesy of pixta

In Shin-Okubo, areas like Okubo-dori Avenue and Ikemen-dori Street get extremely crowded, especially on weekends and holidays.

Instead of eating take-out items while walking down the street, please make use of spaces provided by the shops, nearby benches, or park areas.

In addition, please do not leave trash, food containers, or skewers on the street. Dispose of your trash using the bins provided by the shop where you made your purchase.

The Shin-Okubo Shopping Street Association actively promotes these guidelines—such as not eating in ways that block pedestrian traffic and prohibiting littering—as the official "Shin-Okubo Rules."

What Is the Budget for a Food Walk?

If you plan to visit 3 to 4 spots focusing on small dishes and sweets, a good benchmark to aim for is roughly 2,000 to 4,000 yen per person.

While many bakery items and desserts can be enjoyed for around 500 yen, certain menu items like shaved ice and full Korean meals can exceed 1,000 yen.

When Is the Best Time to Visit?

If you want to efficiently visit popular spots, we recommend starting around 10:30 AM to 11:30 AM. Peak congestion typically occurs from noon into the late afternoon on weekends and holidays, so if you want to avoid long lines, aim for weekdays or early morning hours.
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1. Tokyo Yupdduk: Authentic Korean-Style Tteokbokki

Yupdduk Tteokbokki Shop #1

Picture courtesy of Tabelog
Located about a 1-minute walk from Shin-Okubo Station, Tokyo Yupdduk is highly recommended for anyone looking to enjoy tteokbokki, a flagship staple of Korean street food.

You can savor authentic Korean flavors featuring chewy rice cakes coated in a sweet and spicy sauce, and its convenient location makes it an easy first stop on your food walk.

Recommended Item Single Original Tteokbokki
Price Est. 2,180 yen
Dine-in Available
From Shin-Okubo Station ~1 min walk
Address 2F Soritsu Bldg., 2-3-25 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

2. HOICHA: Oreo Croffle Takeout

HOICHA Shin-Okubo

Picture courtesy of Hot Pepper Gourmet
Head straight to HOICHA to try a croffle—a viral croissant-waffle hybrid that is a staple of Korean cafe culture. Made by pressing buttery croissant dough in a waffle iron, these treats feature a flaky, golden-crisp shell with a light, airy center.

The Oreo croffle is a standout item, featuring the picture-perfect style signature to Korean desserts. Located just a 1-minute walk from Shin-Okubo Station, it’s an easy grab at either the start or end of your route.

Recommended Item Oreo Croffle
Price Est. 650 yen
Dine-in Not Available
From Shin-Okubo Station ~1 min walk
Address 1F, 2-3-25 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

3. Sulbing Cafe Shin-Okubo Flagship: Korean Shaved Ice

Sulbing Cafe Shin-Okubo Flagship

Picture courtesy of Hot Pepper Gourmet
If you have a sweet tooth, head to Sulbing Cafe for Korean shaved ice (sulbing)—a local must-try. Unlike traditional shaved ice made from plain ice, their signature treats feature finely shaved milk ice with a melt-in-your-mouth texture.

Generously topped menu items, such as the apple mango and cheesecake shaved ice, are hearty enough for two or more people to share. Located just a 1-minute walk from Shin-Okubo Station, it’s an easy and comfortable spot for a relaxing break during your food tour.

Recommended Item Apple Mango Cheese Sulbing
Price Est. 1,859 yen
Dine-in Available
From Shin-Okubo Station ~1 min walk
Address 1F Bishon Shin-Okubo Ekimae Bldg., 2-3-20 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

4. BOKHODU: Walnut Red Bean Butter Balls

BOKHODU Shin-Okubo

Picture courtesy of Tabelog
If you want to sample a variety of treats in small portions throughout Shin-Okubo, the walnut pastry from BOKHODU is the perfect fit. Their bite-sized shape makes them easy to share among groups.

Featuring a savory-sweet combination of walnut-studded red bean paste paired with creamy butter, they pair wonderfully with coffee.

Recommended Item Walnut Red Bean Butter Balls
Price Est. 1,000 yen (8 pcs)
Dine-in None
From Shin-Okubo Station ~2 mins walk
Address 1F, 1-6-15 Hyakunincho, Shinjuku-ku, Tokyo
Official Website BOKHODU Official Website

5. Hello! Donuts: Cream-Filled Korean-Style Donuts

Hello! Donuts Shin-Okubo

Picture courtesy of Tabelog
If you love Korean desserts, Hello! Donuts is a spot you won't want to miss. Here, you can enjoy Korean-style donuts featuring soft, fluffy dough packed with generous amounts of rich cream filling.

Highlights include milk cream (uyu cream) with its rich milky flavor, alongside an array of picture-perfect flavors that look great in photos. It is also an ideal choice if you are looking to sit down and take a relaxing break indoors.

Recommended Item Milk Cream (Uyu Cream), Mint Chocolate, etc.
Price Est. From 550 yen
Dine-in Available
From Shin-Okubo Station ~3 mins walk
Address 1F Azalea Garden Shin-Okubo, 2-2-7 Hyakunincho, Shinjuku-ku, Tokyo
Official Website Hello! Donuts Official Website

6. OKUDANG: Korean Soboro Bread

OKUDANG

Picture courtesy of Tabelog
If you want to try unique Korean bakery treats, head over to OKUDANG. Here, you can sample creative takes on soboro bread, a beloved standard in Korea.

With sweet and savory flavor combinations like purple sweet potato with cheese or black cocoa with cheese, it's a great choice if you're looking for a taste of Korean food culture that goes beyond standard sweets.

Recommended Item Soboro Bread (Purple Sweet Potato Cheese, etc.)
Price Est. 500 yen
Dine-in Available
From Shin-Okubo Station ~3 mins walk
Address 2-2-9 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

7. 2D Cafe: Picture-Perfect Korean Shaved Ice

2D Cafe Shin-Okubo

Picture courtesy of Tabelog
If you want to stop by a photogenic cafe during your food tour, 2D Cafe is a top recommendation. The monochrome interior features an illustration-like design that makes you feel as though you have stepped directly into a comic book or picture book.

Their strawberry shaved ice comes in a generous portion, making it ideal to share with friends or a partner.

Recommended Item Strawberry Shaved Ice
Price Est. 1,580 yen
Dine-in Available
From Shin-Okubo Station ~3 mins walk
Address 1F Za Bldg., 1-7-5 Hyakunincho, Shinjuku-ku, Tokyo
Official Website 2D Cafe Official Website

8. STARCONE: Cute Caramel Soft-Serve

STARCONE Shin-Okubo

Picture courtesy of Tabelog
STARCORN is an easy stop when you are in the mood for a lighter sweet treat. While they offer a variety of options on their menu, their character-themed Caramel-n is a top favorite, combining rich ice cream with caramel sauce and fun toppings

Located just a 3-minute walk from Shin-Okubo Station, it fits seamlessly into any neighborhood walking itinerary.

Recommended Item Caramel-n
Price Est. 550 yen
Dine-in Available
From Shin-Okubo Station ~3 mins walk
Address 1F, 1-6-14 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

9. Obongzip: Authentic Korean Cuisine Mid-Tour

Obongzip Shin-Okubo

Picture courtesy of Hot Pepper Gourmet

For a complete Korean meal rather than quick snacks, head to Obongzip. Here you can sit down and enjoy substantial dishes served with bold, sweet and spicy sauces, rich cheese, and traditional Korean flavors. Plan to make this your primary lunch or dinner stop rather than a quick bite-and-go visit.

Genre Korean Cuisine
Dine-in Available
From Shin-Okubo Station ~5 mins walk
Address 3F, 2-26-4 Okubo, Shinjuku-ku, Tokyo
Official Website Obongzip Official Website

10.10yenpan: Bread in the Shape of a Coin

King Cheese 10-Yen Bread Shin-Okubo

Picture courtesy of Tabelog
10yenpan is a top spot for sampling 10-yen bread, one of Shin-Okubo's most viral treats. Shaped like an oversized 10-yen coin, this warm, waffle-like bread is packed with mozzarella that stretches dramatically as you pull it apart.

Priced around 500 yen, it easily fits into a multi-stop food crawl. Since there are benches beside the shop, please use the designated seating area after purchasing rather than eating while walking.

Recommended Item 10-Yen Bread (Cheese Flavor)
Price Est. 500 yen
From Shin-Okubo Station ~5 mins walk
Address 1F Rakuen Shokuhin Bldg., 1-6-24 Okubo, Shinjuku-ku, Tokyo
Official Website King Cheese 10-Yen Bread Official Website

11. Yoajung: Popular Korean Frozen Yogurt

Yoajung Shin-Okubo

Picture courtesy of Tabelog
If you are searching for trendy desserts, Yoajung should definitely be on your radar. The main highlight is creating custom treats using frozen yogurt as a base, topped with your choice of fresh fruit, chocolate, pistachio, and more.

Because of its refreshing flavor, it's easy to enjoy even after sampling heavier sweets.

Genre Frozen Yogurt
From Shin-Okubo Station ~6 mins walk
Address Room 101, Rakuen Bldg., 1-16-24 Okubo, Shinjuku-ku, Tokyo
Official Website Yoajung Official Website

12. ABEBE BAKERY JEJU×TOKYO: Jeju Island Bakery

ABEBE BAKERY JEJU×TOKYO Shin-Okubo

Picture courtesy of Tabelog
Enjoy bakery delights originating from Korea's Jeju Island at ABEBE BAKERY JEJU×TOKYO. The lineup features generous, decadent Korean sweets like cream-filled donuts and breads.

Since bakery items travel exceptionally well, buying a few extra treats  to enjoy later is a great option.

Recommended Item Pistachio Cream Donut, etc.
Price Est. From 430 yen
From Shin-Okubo Station ~8 mins walk
Address 1-7-14 Hyakunincho, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

13. cafe guum: Korean Baked Goods Featuring Yakgwa

cafe guum

Picture courtesy of Tabelog
If you want to experience traditional Korean confectionary merged with modern cafe sweets, head to cafe guum. They offer a lineup of adorable baked treats, including their signature Donancier—a financier shaped like a donut.

They also serve menu items incorporating yakgwa, a traditional Korean honey-and-grain pastry. It is highly recommended if you are looking for Korean desserts that offer a different twist.

Recommended Item Donancier
Price Est. From 450 yen
Dine-in Available
From Shin-Okubo Station ~8 mins walk
Address 1F Dai-3 Kankoku Hiroba Bldg., 1-17-7 Okubo, Shinjuku-ku, Tokyo
Official Social Media Official Instagram

14. Okdongsik: Dwaeji Gukbap (Pork Soup)

Okdongsik

Picture courtesy of Tabelog
If you want to finish off your food tour with a comforting, warm Korean meal after sampling plenty of sweets and snacks, head to "Okdongsik." Their signature "Dwaeji Gukbap" features a clear, delicate pork broth that highlights the natural umami flavor of the meat.

Hailing directly from Seoul, this specialty shop sits slightly further out from central Shin-Okubo, making it a perfect final stop on your food crawling itinerary.

Recommended Item Dwaeji Gukbap (Pork Soup)
Price Est. From 980 yen
Dine-in Available
From Shin-Okubo Station ~11–13 mins walk
Address 2-6-10 Okubo, Shinjuku-ku, Tokyo
Official Website Okdongsik Official Website

Classic Korean Foods You Must Try in Shin-Okubo!

Shin-Okubo Tteokbokki

If it is your first time visiting Shin-Okubo, you might wonder, "Which dishes should I choose?" In Shin-Okubo, you can enjoy not only the latest trending Korean desserts but also traditional Korean street food classics.

Tteokbokki

A Korean street food staple featuring chewy rice cakes tossed in a sweet and spicy sauce. If you love spicy food, this is a must-try dish during your time in Shin-Okubo.

Cheese Dishes

Starting with 10-yen bread, Shin-Okubo offers a wide array of cheese-filled menu items. If you want to snap photos or videos for social media, be sure to capture the dramatic cheese-stretch moment.

Korean Breads and Donuts

In recent years, bakery-style deserts like Korean-style donuts, cream buns, and soboro bread have grown increasingly popular. Easy to take out, they make great options for both on-the-go snacking and souvenirs.

Korean Shaved Ice

Korean-style shaved ice, represented by spots like Sulbing, remains a standout dessert favorite in Shin-Okubo. Since many options come in generous portions, sharing between 2 to 3 people leaves plenty of room to sample other local eats.

By Category! Recommended Shin-Okubo Food Walk Eats

Shin-Okubo
Category / Goal Recommended Spots and Items
Budget-Friendly (~500–600 yen) 10-Yen Bread, Korean Donuts, Soboro Bread, Caramel-n
Instagrammable and Photogenic 10-Yen Bread, 2D Cafe, Yoajung, Hello! Donuts
Latest Korean Dessert Trends Yoajung, ABEBE BAKERY, cafe guum
Authentic Korean Food Classics Yupdduk Tteokbokki, Obongzip, Okdongsik
Great for Solo Travelers Bakeries and Donuts, Okdongsik
Relaxing Sit-Down Breaks Sulbing Cafe, 2D Cafe, cafe guum

First-Timer Itinerary! Shin-Okubo Food Walk Model Course

Shin-Okubo

For anyone thinking, "There are so many spots that I don't know where to start," here is a recommended walking route starting directly from Shin-Okubo Station.

2 Hours! The Classic First-Timer Course

  1. Shin-Okubo Station
  2. BOKHODU: Start with small-bite Korean pastries
  3. 10yenpan: Try a classic photogenic staple
  4. Yoajung: Sample trending Korean frozen yogurt
  5. Stroll Ikemen-dori Street: Check out Korean cosmetics and lifestyle shops
  6. cafe guum: Relax with a sit-down cafe break

Alternating between sweet and savory bites allows you to enjoy a variety of Korean flavors even in a short visit.

3 to 4 Hours! Korean Eats + Cafe + Shopping Course

  1. Shin-Okubo Station
  2. Yupdduk Tteokbokki: Kick off with authentic Korean food
  3. Okubo-dori Avenue: Browse Korean cosmetics and grocery markets
  4. 10yenpan: Grab a signature food-walking staple
  5. Ikemen-dori Street: Explore more food spots and boutiques
  6. ABEBE BAKERY: Pick up Korean bakery goods
  7. cafe guum: Relax with afternoon cafe time
  8. Okdongsik: Cap off the day with a comforting bowl of Dwaeji Gukbap

The key to getting the most out of Shin-Okubo is sharing small portions with friends rather than filling up at a single location.

Frequently Asked Questions About Shin-Okubo Food Walks

What are the must-try food walking eats in Shin-Okubo?

If it is your first time visiting, we recommend classic staples like tteokbokki, 10-yen bread, Korean donuts, and Korean shaved ice. If you want to experience the latest Korean trends, be sure to check out spots like Yoajung, ABEBE BAKERY, and cafe guum.

How much money do I need for a food walk in Shin-Okubo?

If you plan to visit 3 to 4 spots, a good budget benchmark is roughly 2,000 to 4,000 yen per person. If you share dishes and desserts with friends, you can try a wider variety of items within the same budget.

What time can I start a food walk in Shin-Okubo?

Many of the spots featured in this guide open between 10:00 AM and 11:00 AM, making around 11:00 AM an ideal starting time for smooth hopping. As opening hours are subject to change, please check the official information for each shop before visiting.

When does Shin-Okubo get crowded on weekends?

On Saturdays, Sundays, and public holidays, peak crowds gather from noon through late afternoon, particularly along Okubo-dori Avenue and Ikemen-dori Street. If you want to visit multiple popular spots, starting in the morning is highly recommended.

Can I eat while walking down the street in Shin-Okubo?

Please avoid eating while walking along crowded streets. Enjoy your treats at designated shop seating, nearby benches, or designated spaces where you won't obstruct pedestrian traffic.

Where should I dispose of trash during a food walk?

If the shop where you purchased your food provides trash bins, please dispose of your waste according to their instructions. Do not litter on the street or in residential areas, and carry your trash with you if no bin is available.
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Shin-Okubo Korean Street Food and Dessert Hopping

Shin-Okubo brings together a vibrant variety of food—from classics like tteokbokki and cheese-loaded bites to the latest Korean dessert trends like gourmet donuts, artisanal bakeries, and frozen yogurt.

Since so many shops are concentrated within walking distance of Shin-Okubo Station, picking 3 to 5 spots you want to visit in advance and saving them on your map is the best way to route your walk efficiently.

If it's your first time visiting, following a core route from Shin-Okubo Station → Okubo-dori Avenue → Ikemen-dori Street → Shokuan-dori Avenue will make navigating the area simple.

When enjoying your food crawl, please remember to use designated shop spaces or benches instead of eating while walking through crowded streets.

Respect local etiquette, stay mindful of pedestrians, and enjoy discovering the very best of Shin-Okubo's Korean culinary scene!


*Note: Prices, business hours, and menu items featured in this article are based on information collected in 2026. Details are subject to change, so please check each location's official website or social media channels prior to your visit.

Written by

Chu

I am currently working as the Taiwan version editor for MATCHA. I am from Changhua County and during my time in Taiwan, I worked as a domestic Japanese tour guide and in interview PR for a Japanese television station. I am skilled at arranging travel itineraries, particularly for food and hot spring-related attractions. My interests include photography, especially food and portrait photography. Due to my age and my fondness for places like bars and izakayas, I call myself 'Matcha Uncle'.


more
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