Tsukiji Outer Market: 10 Popular Foods to Try

After news of Tsukiji Market's relocation to Toyosu was made public, many assumed that the famed fish market no longer existed. But in reality, only the inner market moved to Toyosu, while the outer market, with its various eateries, restaurants, and even grocery stores, continues to thrive.

During lunch, many visitors are still exploring this area in search of affordable and delicious food. In this article, we introduce 10 popular foods that shouldn't be missed when visiting Tsukiji Market.

The Top 10 Popular Eateries in Tsukiji Market

Tsukiji's Inner Market and Outer Market Now
1. Sea Urchin Buns: Maruichi Hamada Shoten
2. Matsusaka Beef Fried Meat Patty: Yoshizawa Shoten
3. Seafood Bowl: Tsukiji Itadori Uogashi Senryo
4. Strawberry Daifuku: Tsukiji Soratsuki
5. Tuna Taiyaki: Tsukiji Sanokiya
6. Egg Roll: Tsukiji Yamachou
7. Rice Ball: Onigiriya Marutoyo
8. Beef Bowl and Beef Offal Bowl: Kitsuneya
9. Coffee Shop: Turret Coffee
10. Anago Bowl Outside Tsukiji Market: Tsukiji Yoshino Kichiya

The Current State of Tsukiji's Inner Market (Jonai Ichiba)

Known as "The Kitchen of Tokyo," Tsukiji Market was divided into the inner market (Jonai Ichiba) and the outer market (Jogai Shijo) before its relocation. The inner market was primarily a place for auctioning, wholesaling, and purchasing seafood by professionals. It is also home to renowned sushi restaurants like Sushi Dai.

After the relocation, the current inner market at Tsukiji is now just a construction site. The government plans to redevelop the inner market into a "food-themed amusement park," although details have not been finalized. When the plans are implemented, the inner market is anticipated to re-emerge in front of tourists with a completely new appearance.

This is the sign you see when coming out of Exit A1 along the Toei Oedo Line and turn right.

Most restaurants, seafood vendors, dry goods stores, and produce shops are located in the outer market of Tsukiji. Although the tuna auctions and the experience of waiting half a day for premium sushi are no longer part of the inner market for tourists, Tsukiji Market has mostly stayed the same. Everything you want to eat or buy can be found here!

The Operating Hours of Tsukiji Outer Market (Jogai Shijo)

This is the sign you will see when walking in the direction of Higashi-Honganji Temple from Hibiya.

Most shops in the outer market of Tsukiji open early and close by noon, with the latest closing time around 15:00. It's a great place to have a hearty meal before exploring other attractions. The outer market is typically closed on Wednesdays and Sundays, so we recommend avoiding these days if possible.

Please refer to the Tsukiji Outer Market operating hours for more information. However, if you're looking for a specific shop, checking the operating hours in advance is recommended to avoid making a trip in vain!

1. Sea Urchin Buns: Maruichi Hamada Shoten

After gaining popularity online and opening a physical store, the Sea Urchin Buns—a hit from Fukuoka to the Kanto Region—features a bun with healthy bamboo charcoal to represent the black shell of sea urchins. The filling is a mixture of sea urchin sauce, rice flour, and soy milk, creating a golden sauce adorned with steamed sea urchin. The overall appearance resembles a plump sea urchin without thorns, exuding a luxurious facade not typically found in regular buns.

Sea Urchin Buns: 860 yen
Before taking a bite, you can already smell the distinct freshness of sea urchins. Then, bite into the bun, and you'll taste the salty flavor of the sea urchin complementing the chewy outer bun. You can also experience the subtle essence of sea urchin spreading in your mouth. However, the addition of Japanese-style white sauce tones down the richness of the sea urchin flavor. This might feel a bit lacking for those who are passionate about sea urchins, but it's well-suited for those hesitant to try sea urchins and experience something new!

2. Matsusaka Beef Fried Meat Patty: Yoshizawa Shoten

Many people assume that Tsukiji Market only sells seafood. But in reality, this famed fish market has a general market offering vegetables, meat, and fish. Yoshizawa Shoten is one such shop that specializes in selling Wagyu beef.

Matsusaka Beef Fried Meat Patty: 350 yen

While black cattle meat patties are typically found everywhere, these are primarily made from Matsusaka beef, which is relatively rare. Having tasted Matsusaka beef before, the sweet and savory juices lingered in my memory, creating high expectations for this fried meat patty. But after tasting it, we found it quite disappointing since it wasn't as juicy, and the distinct taste of Matsusaka beef was not prominent.

Alternatively, the freshly grilled Wagyu beef next door is very appealing. You can choose your desired beef plate, and the prices are lower than those in typical supermarkets. Plus, it's cheaper and more convenient than buying and grilling it at home!

Yoshizawa Shoten

4-13-15 Tsukiji, Chuo-ku, Tokyo 104-0045

3. Seafood Bowl: Tsukiji Itadori Uogashi Senryo

The name "Hitsumabushi" is quite prominent in Tsukiji, with many establishments featuring the words "Hitsumabushi" in their names. This time, we visited the original shop of the famous seafood hitsumabushi (rice topped with fresh seafood) at Tsukiji Itadori Uogashi Senryo.

The Kaisen Seafood Hitsumabushi is inspired by the three-way eel dish in Nagoya. Upon ordering the Seafood Hitsumabushi, the staff will provide instructions on how to enjoy it. Start by savoring the seafood bowl, then mix the sea urchin in rice. Lastly, enjoy green tea rice and experience the taste in three stages.

Sea Urchin Seafood Hitsumabushi with Domestic Sea Urchin: 3,280 yen (tax included)
According to various online reviews, my actual experience didn't reflect the drawbacks mentioned by other users. The bowl is filled with fresh sashimi slices, salmon roe, and herring roe, creating different layers of texture. While it might not be mind-blowing, it's undeniably delicious.

After enjoying half of the seafood bowl, you can generously mix the sea urchin placed on top. You even have the option of choosing sea urchin of different grades when ordering. This time, it was fresh sea urchin from Hokkaido. Trying the delicious flavor of domestically produced Japanese sea urchin is a must! While mixing the sea urchin into the rice, its smooth and tender taste adds a rich and salty flavor—elevating this dish beyond the basic seafood bowl.

When there's just a small portion left, you can ask the staff to pour in some broth. The liquid appears clear, but you can immediately taste the elegant and delicious flavor of kelp. As soon as you taste it, the broth soothes the taste buds after indulging in the rich seafood and rice dish.

Tsukiji Itadori Uogashi Senryo

4-9-7 Tsukiji, Chuo-ku, Tokyo 104-0045

4. Strawberry Daifuku: Tsukiji Soratsuki

Strawberry Daifuku: 350 yen; Ice Cream: 600 yen
It is said that the Strawberry Daifuku from Tsukiji Soratsuki is a must-try dessert at Tsukiji Market. Just looking at the size of the strawberry will give you confidence in the deliciousness of this daifuku (mochi cake). However, the outer layer is equally impressive, made from top-quality rice, which is extremely chewy and pairs with the vibrant strawberry on the outside.

Tsukiji Soratsuki also introduces different seasonal products. One recent popular treat for early summer is the frosty ice cream. The delicate ice cream, combined with the texture of strawberry red bean paste, forms a delicious spiral. The large strawberries picked during the summer season have a slightly tart taste. However, it brings a refreshing and delightful flavor when combined with the sweet ice cream.

Tsukiji Soratsuki

4-11-10 Tsukiji, Chuo-ku, Tokyo 104-0045

5. Tuna Taiyaki: Tsukiji Sanokiya

Bluefin Tuna: 200 yen (excluding tax)
This tuna-shaped dessert by Tsukiji Sanokiya is representative of the prized fish once auctioned here. Located next to the Strawberry Daifuku shop Tsukiji Soratsuki, this small stall shapes traditional taiyaki (fish-shaped cake) into tuna. However, the outer layer of the taiyaki is special with a somewhat thick and substantial pastry, enveloping red bean paste from Tokachi-brand red beans from Hokkaido. Although the outer layer lacks a bit of crispiness and fragrance, the red bean paste is not overly sweet, providing a satisfying feeling.

Tsukiji Sanokiya

4-11-9 Tsukiji, Chuo-ku, Tokyo 104-0045

6. Egg Roll: Tsukiji Yamachou

In addition to fresh sashimi, one of the specialties at Tsukiji Market is undoubtedly tamagoyaki (rolled omelet). There are approximately four tamagoyaki specialty shops in the outer market of Tsukiji, including Shouro, Marutake, and Yamachou. Each has its own unique characteristics. This time, we chose to try Yamachou Tamagoyaki, which is known for its long queues.

The top reason for choosing Yamachou's Tamagoyaki is because they make tamagoyaki skewers on the spot. They are hot, fluffy, and only cost 100 yen each. There are also seats nearby where you can sit down and quickly devour them.

In a single bite, you'll immediately sense the sweet aroma of the eggs, with the delicious flavor of the bonito broth gradually emerging. The sweet and savory taste, combined with the tender texture of the tamagoyaki is truly delicious!

Yamachou

4-10-10 Tsukiji, Chuo-ku, Tokyo 104-0045

7. Rice Ball: Onigiriya Marutoyo

Dynamite Roll: 251 yen (tax included)
If you're not accustomed to having fresh sashimi for breakfast, the rice ball shop Marutoyo in the outer market of Tsukiji, which opens at 5:00, may be an excellent choice for you! Whether it's traditional salmon or spicy cod roe, or even unconventional options like oyster and fried shrimp, there are almost 30 varieties of rice balls served daily!

We chose the "Bomb" rice ball, which was the last one available. Despite the dramatic name, it doesn't contain a heavily seasoned braised egg. Instead, it features a sugar heart egg that releases an enticing amber-colored yolk. Paired with seasoned rice, the simple and delicious flavor is truly memorable!

Onigiriya Tsukiji Marutoyo

4-9-9 Tsukiji, Chuo-ku, Tokyo 104-0045 Tsukiji Outer Market 1F

8. Beef Bowl and Beef Offal Bowl: Kitsuneya

Due to its relocation to Toyosu, the morning crowds at Tsukiji Market are not as significant as before. However, one renowned establishment appears unaffected by this change: Kitsuneya.

Especially noteworthy is Kitsuneya's elderly proprietress, who is said to dislike tourists who share a single bowl and take photos, disrupting other customers. Because of her straightforward temperament, she has gained a bit of notoriety among tourists. Just remember to order one bowl per person and refrain from taking photos without placing an order. Despite her reputation, the elderly proprietress is generally friendly and talkative. However, whether or not she allows photos depends on her mood.

Horumon Bowl (marinated offal meat over rice): 850 yen (tax included)
Apart from the proprietress, the most popular dish at Kitsuneya is the Horumon Bowl (marinated offal meat over rice). Fresh beef offal is simmered in Hachinohe miso for an extended period, resulting in a perfectly seasoned and tender texture. The savory sauce and texture of the beef offal make it very appetizing and addictive. It's the kind of deliciousness that immediately captivates your taste buds and increases your appetite.

Beef Bowl: 750 yen (tax included)
On the other hand, the Beef Bowl was not as appealing and extremely salty. Despite being cooked in the same sauce pot as the offal, the prolonged simmering results in a perfectly balanced taste for the organ meats. However, the beef slices tend to absorb too much sauce, resulting in a heavily seasoned beef bowl.

Kitsuneya

4-9-12 Tsukiji, Chuo-ku, Tokyo 104-0045

9. Coffee Shop: Turret Coffee

The impression of Tsukiji is that it's a bustling and boisterous market. However, if you venture a bit farther, there's a tiny coffee shop inside a small alley across from Higashi-Honganji Temple. Customers sitting at the entrance lazily squint their eyes, enjoying the breeze while sipping coffee.

Turret Latte: 560 yen (tax included)
Turret Coffee is more than a coffee specialty shop. It can be better described as a latte specialty shop, offering various latte flavors. Manager Kawazaki specially selects coffee beans that pairs well with milk. However, the milk doesn't overshadow the coffee's essence. The secret lies in using soft water, where the clear water contains only a small amount of minerals, accentuating the coffee's original flavor.

If you order a regular latte, Manager Kawazaki will serve it in a traditional Japanese sake cup called an ochoko. Despite its small size, the shop attracts quite a few overseas customers, allowing them to experience the beauty of Japanese crafts through a cup of coffee.

Turret Coffee Tsukiji

2-12-6 Tsukiji, Chuo-ku, Tokyo 104-0045

10. Anago Bowl Outside Tsukiji Market: Tsukiji Yoshino Kichiya

Bakashiai (grilled and simmer conger eel over rice): 2,800 yen (tax included)
If you have kids or friends who don't enjoy raw fish, we recommend visiting Yoshino Kichiya, a local spot in Tsukiji, to try their signature anago (conger eel) bowl! You can choose between grilled or simmered conger eel, or opt for the "Bakashiai" to enjoy both the savory and tender textures simultaneously.

With a hint of stimulating sansho pepper, it's incredibly delicious! When you lift the lid, the aroma and presentation resemble eel rice, but the price is more budget-friendly. They also serve dinner on Saturdays, so if you happen to visit Tsukiji on a weekend, don't be discouraged. You can still savor a delicious anago bowl here!

Tsukiji Yoshino Kichiya

6-21-5 Tsukiji, Chuo-ku, Tokyo 104-0045

A Great Hotel for Sightseeing in Tsukiji and Ginza Opens Sept 30, 2024

Picture courtesy of Mitsui Fudosan Hotel Management Co., Ltd.

Mitsui Garden Hotel Ginza Tsukiji is set to open on September 30, 2024 and is anticipated to be a great hotel for appreciating the charms that Tokyo has to offer.
The Tsukiji area is not far from Ginza, one of Japan's leading shopping areas, and is where you can enjoy stress-free eating, sightseeing, and shopping.

Picture courtesy of Mitsui Fudosan Hotel Management Co., Ltd.

The hotel is designed in a soft, uniformed color while every guest room will be fully furnished with a washing and drying machine, microwave, and other utilities. The hotel will also be furnished with a public bath, fitness room, and a lounge where guests can rest in the highest quality space while in the heart of the city.

Picture courtesy of Mitsui Fudosan Hotel Management Co., Ltd.
The restaurant on the top floor and the cafe, which will be open to the public, are highly recommended.
Would you like to make your stay in Tokyo more intriguing? Stay at Mitsui Garden Hotel Ginza Tsukiji, a hotel where you can experience Tsukiji and Ginza to your heart's content.
Reservations will open on March 27. The hotel is in a super popular area, so we suggest you make your reservations early!

Make early bird reservations

Enjoy Exploring Tsukiji Market

Even though the inner market is no longer there, the current Tsukiji Market is actually more suitable for visitors to enjoy eating and drinking! Since the shops start operating early, why not savor your precious time in Tokyo and taste delicious food to kickstart a wonderful morning?