[hibi] A stylish incense shop that blends the old and the new, just a 2-minute walk from Kuramae Station

The Kuramae area, which has flourished as a town of craftsmen since the Edo period, has recently become a town where creators and select shops gather, and is gaining popularity as a new manufacturing town where the charm of the old and the new intersect. Today, we will introduce you to a shop that is perfect for Kuramae.

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Hotel COCOSHUKU

This place is not just a place to stay, there are many ways to spend your time here. Have a private party or cook a meal in the kitchen. You can seclude yourself in to work or relax with a book. With family, friends, or of course, by yourself. How you use it is up to you, so please spend your time however you like.

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[COCOSHUKU Asakusa Kuramae] Stay like you're living in a hotel with a kitchen in Kuramae

Tokyo

Ueno / Asakusa / Akihabara

A new form of match and fragrance

Matches, once a household necessity, are gradually disappearing from everyday life with the development of electrical appliances and induction heating products.
The incense brand we will introduce this time, "hibi," was previously a company that manufactured matches in Hyogo Prefecture.
hibi teamed up with a long-established incense company, another traditional industry in Hyogo Prefecture , and after three and a half years of development, they discovered new value in matches.

This is a unique incense that can be lit by striking it like a match .
Since it does not require an ignition tool such as a lighter, it is an incense that can be easily enjoyed whenever the mood strikes.

A special tray made in collaboration with a Tamba ware pottery manufacturer

Natural aromas to brighten your everyday life

The fragrances are divided into several themes.
A popular "classic fragrance" since its release.
"Japanese scents" such as "cypress," "sandalwood," and "yuzu."
" hibi deep" is a deep, dramatic fragrance for adults.
There is also the "hibi garden", which is reminiscent of gorgeous flowers.

Personally, I was very soothed by the cypress and sandalwood, which made me feel like I was in the Mori, but it seems that preferences vary from country to country.

For those who are having trouble choosing from the many attractive scents, we have some great news available only in-store !
At the Kuramae store and the factory shop on the Hyogo Prefecture headquarters premises, you can taste scents from the lineup of 16 different scents and create your own assortment.

Create your own unique box with the store-exclusive hibi for You

The interior of the store is filled with hibi's passion

This concept store, where you can experience the scent of hibi, is a special space that makes use of Hyogo Prefecture's local resources. The staff kindly explained to us about the materials they use, such as wood from forest maintenance on Mount Rokko, Tatsuyama stone from Takasago, and oxidized silver roofing tiles from Awaji Island.

This sign was also originally made from a wooden tray used in the manufacture of matches.

One thing you should definitely see in the store is the video that was filmed to commemorate the scenery at the former factory.
The footage was wonderful and conveyed the passion the matchmakers have for making matches.

Enjoy a relaxing time at hibi 10MINUTES AROMA STORE TOKYO

Busy every day.
The 10 minutes it takes to strike a match, light it, and enjoy the scent is just the right amount of relaxing time in your daily life.
You're sure to find the perfect scent for you at hibi 10MINUTES AROMA STORE TOKYO.

Click here for the hibi brand site

hibi 10MINUTES AROMA STORE TOKYO

1F, Tanaka Building, 4-8, Kuramae 4-chome, Taito-ku, Tokyo, 111-0051

This is a concept store for "hibi 10MINUTES AROMA," incense that does not require a lighter.

The private hotel with kitchen "COCOSHUKU Asakusa Kuramae" is just a 1-minute walk from "hibi 10MINUTES AROMA STORE TOKYO". Kuramae has many attractive shops.
If you stay at the hotel, be sure to take a stroll around the area.

COCOSHUKU Asakusa Kuramae Private Hotel with Kitchen

Written by

Hotel COCOSHUKU

Tokyo

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