Translated by Shinji Takaramura
Shinjuku Subnade, Tokyo - A One-Stop Shopping Destination Underground!
Shinjuku Subnade is a popular underground mall, right by Shinjuku Station in Tokyo. Read this article to learn about shops and restaurants in this one-stop shopping paradise you can enjoy regardless of the weather.
Written by MATCHA-PR
Shinjuku Subnade, located under Kabuki-cho in Shinjuku, is only a short walk away from the train stations in the area. The mall is easy to visit and boasts a wide variety of shops and restaurants.
This article is about the access to the mall and its six popular shops.
From JR Shinjuku Station, Tokyo Metro Shinjuku Station and Shinjuku-sanchome Station, head for the B10 Exit, which is located at the end of Metro Promenade. The walk will take only a minute or two.
It is a one minute walk from Seibu Shinjuku Station via the tunnel connected to the mall.
A Shopping Mall with All Types of Stores
Shinjuku Subnade is the largest underground shopping mall in the Shinjuku area. Approximately 100 stores offering apparel, cosmetics, food, and souvenirs, are lined up inside.
This article will introduce the popular shops at the mall, carefully selected by the editors at MATCHA. Also, be sure not to miss the special coupons listed below.
1. MAMEW PREMIERE - Bring Out Your Confidence and Beauty
MAMEW PREMIERE is a popular store offering makeup lessons based on data from individual customers.
A lesson costs 10,800 yen including tax, and participants can also purchase the easy-to-use cosmetics. Up to eight people can join the ninety-minute course.
There are three lessons a day, running from 10:30 to 12:30, 13:30 to 15:30, and 19:00 to 21:00. Participants can choose from lessons in Japanese or Chinese, so visitors from abroad can also learn the latest makeup techniques.
2. JINS - A Pair of Stylish Glasses in Only 30 Minutes
JINS is known for elegant, light, and Tokyo-designed eyeglasses. The prescription glasses, with thin, aspherical lens, are reasonably priced, from 5,400 yen, 8,640 yen, 12,960 yen and up, all including tax.
The price includes both the frame and the lens cost. JINS has a varied price range so customers can choose glasses that match their budget.
At JINS, customers can receive their glasses within thirty to sixty minutes after purchase (*1). This is great news for those who wish to save on time.
*1 Wait time varies according to the number of customers at the shop. Special types of frames or lenses might take a few days.
A Chinese staff member works at the Shinjuku Subnade shop, which is good news for visitors purchasing glasses for the first time in Japan. (Please note that there are times when this employee is not present.)
3. PET PARADISE - Cute Items for Your Furry Friends!
PET PARADISE sells excellent quality, adorably-designed items, popular with pet lovers visiting Japan.
The Shinjuku Subnade shop sells a wide variety of snacks, cushions, toys, leashes, and backpack-type carrier bags for pets.
We highly suggest the Japanese-style clothing. Your pet will be the center of attention while wearing these outfits!
You can also choose from 98 types of cat and dog illustrations for a custom-made food bowl. The name and birthday of your pet can also be inscribed.
4. Tonkatsu Wako - Bite Into a Juicy and Crispy Cutlet!
Tonkatsu (pork cutlet) is one of the most popular traditional foods in Japan. The restaurant group, Tonkatsu Wako, has played an important role in making this dish famous.
Wako uses reduced fat and reduced cholesterol pork imported from the United States and Canada. The pork is fried with breadcrumbs made by the restaurant. The combination is a juicy cutlet with a crispy coating.
Toku Rosukatsu Gohan (1,600 yen including tax) is a popular menu item. The succulent cutlet will be sure to satisfy your appetite.
Satsuki (1,550 yen including tax), (*2) is another dish that is ordered a lot and comes with fried shrimp. The location at Shinjuku Subnade is spacious and has 58 seats, making it the perfect place to share a relaxed meal with friends and family.
*2 Satsuki: A meal consisting of tonkatsu and fried shrimp. You can choose between hire (fillet) or rosu (roast) for the tonkatsu meat.
5. KoKuMin - Popular Drugstore Items and Cosmetics
Japanese drugstore items and cosmetics are known for their excellent quality. KoKuMin Drug, a chain with more than 80 years of history, has earned a superb reputation and carries a wide variety of merchandise.
The Shinjuku Subnade branch offers a wide selection of items like liquid bandage, a unique Japanese medical supply, SK-II and Sekkisei, two top-selling Japanese cosmetics, refreshing eyedrops, and Pippu Elekiban, a solution for muscle stiffness. There is guaranteed to be something that will pique your interest.
6. Aqua Forest - Relaxing Tropical Fish and Aquatic Plants
AQUA FOREST carries more than 150 types of tropical fish and 300 types of underwater plants, along with a wide variety of fish tanks, cleaning goods, pebbles, and driftwood. The Shinjuku Subnade shop is one of the most entertaining places in the mall.
The shop has many popular fish, such as golden honey gourami, which is thought to bring good luck with money, neon tetra, luminiferous fish, and guppies, known for their beautiful colors.
The most popular fish tank, which is 20 centimeters in size, is small enough to take home with you. The staff will offer tips on cleaning the tank and the interior layout (please note that the staff members speak only Japanese).
Due to the law, fishes and aquatic plants cannot be taken abroad, but it is worth the time to view the diverse items displayed here.
Enjoy Shopping at Shinjuku Subnade
Visit Shinjuku Subnade to find souvenirs, Japanese drugstore items, and cosmetics in one place! You can also purchase unique pet supplies, stylish eyeglasses, enjoy Japanese cuisine, and learn about the latest makeup here. (The information presented in this article is current as of September 28, 2018.)
Official Site: Shinjuku Subnade
Written by Chen
Sponsored by SUBNADE