[Sake] Revival of Japanese sake Yoro Sake Brewery Ushu
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``Ushu'' is a Junmai Daiginjo sake produced by Yoro Sake Brewery, the only remaining sake brewery in Ozu City, Ehime Prefecture, and is the first Junmai Daiginjo brewed by Yoro Sake Brewery since its founding. The faint aroma of ginjo and the smooth taste make it an even more complete drink to accom...
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Ozu City is located in the western part of Shikoku, in the region known as Nanyo, and is an area centered around the Ozu Basin, facing the Seto Inland Sea to the north and the Shikoku Mountains to the south. The clear Hijikawa River flows through the center of the city, and as its name suggests, the river curves like an elbow as it runs through the town, bringing many blessings to the city, including nature, history, culture, and local specialties. Remnants of the city's prosperity as a castle town around Ozu Castle during the Edo period still live on the banks of the Hijikawa River.
Sake brewery in crisis
Yoro Sake Brewery is a sake brewery located in the Hijigawa district of Ozu City, Ehime Prefecture, founded in 1921. We are committed to handcrafted sake brewing based on ``Japanese sake''.
``Wajo Ryoshu'' is a word that means ``A Japanese spirit breeds good sake, and good sake breeds harmony among people.''
This Yoro Sake Brewery suffered devastating damage from the heavy rains that occurred in western Japan in July 2018, and its operations were temporarily suspended.
Yoro Sake Brewery's first floor was completely washed away
Surroundings immediately after heavy rain
A storehouse clock that stopped at the time of the flood
Mr. Yamauchi, the company's representative, also considered going out of business after all the barrels in his warehouse were washed away by heavy rains in western Japan.
A sake brewery that has made a comeback
Yoro Sake Brewery was once on the verge of going out of business, but the eldest son of CEO Mr. Yamauchi made a U-turn and took over the family business, and with the help of crowdfunding and other support, it made a miraculous comeback.
The eldest son of Mr. Yamauchi, who is active as a young brewer who inherited the family business.
This Junmai Daiginjo `` Ushu '' was born when Mr. Yamauchi's eldest son returned home.
A place where you can casually enjoy sake
Sakano Sawada Ogura Tei is a liquor store located in a tourist area such as Ushu that sells local alcohol. "Sakano Sawada Ogura Tei" also offers take-out sake, and you can take out small bottles starting at 90ml each. It's also popular as a small gift, and if you're a drinker, you can buy several types for reasons such as ``tasting high-quality daiginjo for conversation'' or ``trying local sake from Ozu.'' You can also have a lively discussion about alcohol with the shop owner. Even those who don't drink can enjoy just touring the store as a souvenir of their trip. Why not experience the happiness of buying a little bit at Sakano Sawada Ogura Tei?
The interior of the store is very stylish, with an interior that takes advantage of an old folk house.
Of course, we also have Ushu on the shelf.
Ozu City is located in the western part of Shikoku, in the region known as Nanyo, and is an area centered around the Ozu Basin, facing the Seto Inland Sea to the north and the Shikoku Mountains to the south. The clear Hijikawa River flows through the center of the city, and as its name suggests, the river curves like an elbow as it runs through the town, bringing many blessings to the city, including nature, history, culture, and local specialties. Remnants of the city's prosperity as a castle town around Ozu Castle during the Edo period still live on the banks of the Hijikawa River.
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