[Travel x Food x Local Exchange] A trip with an agricultural experience plan to feel the passion for rice cultivation

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NIPPONIA HOTEL Ozu Castle Town, located in Ozu City, Ehime Prefecture, is offering an agricultural experience plan where you can directly experience local ingredients and the thoughts of farmers, and gain new awareness and learning as the number of tourists who prefer locally produced and locally co...

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Ozu City is located in the western part of Shikoku, in the region known as Nanyo, and is an area centered around the Ozu Basin, facing the Seto Inland Sea to the north and the Shikoku Mountains to the south. The clear Hijikawa River flows through the center of the city, and as its name suggests, the river curves like an elbow as it runs through the town, bringing many blessings to the city, including nature, history, culture, and local specialties. Remnants of the city's prosperity as a castle town around Ozu Castle during the Edo period still live on the banks of the Hijikawa River.

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What is "NIPPONIA HOTEL Ozu Castle Town"?

Ozu City in Ehime Prefecture, Shikoku, is a quiet rural town far from Tokyo and Osaka. However, because it is far from the city, traditional Japanese culture is well preserved. NIPPONIA HOTEL Ozu Castle Town is a place where you can deeply experience Japan's ancient culture. ``NIPPONIA HOTEL Ozu Castle Town'' is a ``distributed hotel'' where the castle town itself is a hotel. Because the reception desks, guest rooms, and dining rooms are scattered throughout the town, you can experience the charm of Ozu beyond the hotels by touring the town. The meals we serve also use locally produced ingredients for local consumption, and we hope that the restaurant will not only become a tourist facility, but also a fan of Ozu's ingredients.

Experience experiencing the thoughts of young rice farmers while sightseeing

``NIPPONIA HOTEL Ozu Castle Town'' sells agricultural experience plans to create opportunities to directly interact with Ozu's ingredients and producers. By deepening your understanding of the food that makes up the human body and the agriculture that produces it, and experiencing the thoughts of the people who run the food, we aim to make your trip a learning experience for tourists as well.

Mr. Okino, a rice farmer who is one of only four people in Ehime Prefecture to be certified as a ``Rice Flavor Appraiser,'' will talk about his commitment to growing rice. You can also experience a part of "smart agriculture" that incorporates the latest technology. We will test drive a self-driving tractor and see a drone that performs aerial spraying.

At the end, they will also try making rice balls using freshly cooked rice made by Mr. Okino. This is a special accommodation plan where you can spend time that you would not normally have.

Agriculture experience plan schedule

13:00 Talk from Mr. Okino

13:30 Self-driving tractor test drive & aerial spraying drone tour

14:00 Making rice balls

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Agrubito, an initiative by young farmers in Ozu

Many young farmers are active in Ozu, including Mr. Okino. He founded ``Agurubito,'' a community of young farmers who aim to ``make the faces of the people who grew vegetables visible when they buy vegetables'' and are actively working to revitalize agriculture.

You can purchase Agrubito ingredients at OZU+, which sells organic products from around Ozu depending on the season.

Ozu City is located in the western part of Shikoku, in the region known as Nanyo, and is an area centered around the Ozu Basin, facing the Seto Inland Sea to the north and the Shikoku Mountains to the south. The clear Hijikawa River flows through the center of the city, and as its name suggests, the river curves like an elbow as it runs through the town, bringing many blessings to the city, including nature, history, culture, and local specialties. Remnants of the city's prosperity as a castle town around Ozu Castle during the Edo period still live on the banks of the Hijikawa River.

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